Archive for the ‘Brookline Public Relations’ Category

Borden Ladner Gervais LLP Announces Generous Donation and a Three-Year Commitment to the Sheldon Kennedy Child Advocacy Centre

Friday, March 16th, 2018

Dominica Nemec, Assistant Account Specialist


The positive changes we see in our communities would not be possible without the efforts of non-profit organizations. These organizations are dedicated to supporting others and making a difference. With resources donated by community partners and supporters, non-profits can focus on achieving goals and bettering our communities. The Sheldon Kennedy Child Advocacy Centre (SKCAC) is able to be a safe-haven for children affected by abuse because of community support. This is why Brookline is proud to have recently worked alongside national law firm Borden Ladner Gervais LLP (BLG) to announce its generous donation of time and resources to the SKCAC.



With Brookline’s support, BLG held a press conference at the SKCAC on February 27, during which BLG’s Regional Managing Partner, Alan Ross, and CEO of the SKCAC, Sara Austin, announced the firm’s three-year commitment to the Centre, which included a generous donation of $150,000. BLG has also committed to providing pro bono legal services, and volunteers at various events held at the Centre. The donation amount will directly support the Child Life Program, which includes the cost of care for resident Pet Access League Society (PALS) dogs Webster and Axel, who also made a surprise appearance at the press conference.

Brookline handled both the planning logistics and media relations for the event, which resulted in five local news outlets in attendance, including the Calgary Herald, the Calgary Sun, CTV Calgary News, City TV and 660 News. The news conference resulted in a total of 16 media stories garnered and nearly four million media impressions.

Brookline is thrilled to have worked with both BLG and the SKCAC to announce this important partnership that will help to propel child advocacy forward and provide immeasurable support for children in need.



 Dominica Nemec is an Assistant Account Specialist at Brookline Public Relations. She is at her best when coming up with creative ways to tell a story and is a self-professed grammar geek. She has helped multiple brands tell their stories and build their reputations through media relations, digital communication and event planning.




Tuesday, January 30th, 2018

2018 starts strong for Brookline as its named as AOR for national and provincial clients

Calgary, AB (Jan. 29, 2018) – Brookline Public Relations (Brookline), an award-winning and leading Canadian public relations agency, is proud to announce it has been selected by the Banff Jasper Collection by Pursuit (formerly Brewster Travel Canada), Edo Japan (Edo) and Jayman BUILT (Jayman) as their Agency of Record (AOR) for 2018.

As an industry leader in unforgettable, world-class experiences, accommodations, and transportation, Pursuit offers authentic adventure travel in Banff and Jasper national parks, including the likes of the Banff Gondola, Mount Royal Hotel, Glacier Adventure, Glacier Skywalk and more. Brookline has supported the organization for the past two years through its full rebrand and will provide strategic media relations, event management and influencer engagement support throughout 2018.

“Brookline consistently delivers stellar results that are recognized throughout our company,” said Joanna Buckingham, Senior Manager of Marketing, Banff Jasper Collection by Pursuit. “They have become an invaluable extension of our team and we’re excited to accomplish much more with the agency in the year to come.”

This year marks Brookline’s eighth consecutive year as AOR for the rapidly-growing, Japanese quick-serve restaurant, Edo. This year will see accelerated growth for Edo as the business expands into different markets across Canada and launches its new in-store concept, Edo Japan Fresh Take. Brookline will support Edo with communications strategy, media relations, crisis and issues management, strategic social media support, and blogger and influencer engagement.

“For many years, Brookline has supported the evolution of the Edo brand with great success,” said Kathy Campitelli, Vice President of Marketing at Edo Japan. “We are preparing for extensive growth in both new and existing markets across the country this year, and we couldn’t be happier to have a strong partner like Brookline by our side.”

Jayman BUILT is one of Alberta’s largest homebuilders and an organization that takes great pride in its corporate social responsibility and community investment initiatives. Brookline has partnered with Jayman to drive its brand strategy through proactive media relations, community investment initiatives, blogger and influencer relations, as well as strategic PR for Westman Village, Jayman’s premier multi-faceted development. Brookline started working with Jayman in the fall of 2017 and has officially been signed on as AOR for 2018 due to strong strategic thinking coupled with expertise in the real estate market.

“We are fortunate to have such great working relationships with Pursuit, Edo and Jayman,” said Shauna MacDonald, Principal and Founder, Brookline Public Relations. “Being named as the agency of record for three established and successful organizations is a result of our ability to evolve alongside these brands as they grow nationally and we are looking forward to digging deep into communication strategies that will influence their 2018 objectives.”


About Brookline Public Relations

Brookline Public Relations, Inc. is a strategic public relations and digital marketing communications firm dedicated to helping organizations build awareness, profile and credibility. Our core purpose is to support our clients’ goals with fresh and creative communications strategies by implementing a solid and professional approach while enthusiastically challenging the status quo. We want our clients to be recognized as industry leaders. Our services include: media relations, corporate communications, crisis communications and issues management, integrated marketing, event management, digital media and influencer engagement and social media. For more information please visit


Brookline Employees are Family

Friday, January 19th, 2018

Shama Walji, Administrative Coordinator

We hear it all the time, “healthy employees are more productive employees”. But what attributes to employee health and how can an employee’s health be measured in terms of productivity?

You can measure productivity with the labour productivity equation:

I’m sure I’ve got you yawning.  People are not equations. The truth is, tracking the rate of efficiency or billable hours becomes obsolete when organizations foster a culture that promotes happy and healthy employees because employees simply want to be the best that they can be. At Brookline, the entire team is committed to fostering a supportive, inclusive culture where both personal and professional growth are rewarded equally.

Brookline’s culture brings a holistic approach to productivity where health and wellness initiatives are a high priority and employees are treated more than just a human resource or human capital: at Brookline, employees are family.

Here’s how:


Brookline’s Culture Club: Every year, Brookliners are assigned to internal teams. One of Brookline’s internal teams is our Culture Club. Brookline’s Culture Club’s core purpose is to acknowledge hard work and celebrate wins in fun, spontaneous ways by inclusively surprising and delighting team members to inspire a cohesive, supportive team. This allows Brookliners to set the tone for Culture Club’s goals each year. Wins are celebrated always and Brookliners are surprised and delighted throughout the year. Some previous team surprise and delights include in-office chair massages, healthy snacks during busy times, coffee runs, team lunches, and even casual early office closures.



“Me Days”: at Brookline, all Brookliners are given one “Me Day”. This flex day can be used for whatever the Brookliner wishes – it’s theirs!



Birthdays Off: Brookliners are encouraged to take their birthday off to celebrate what wonderful people they are and trust me, they are really are.



Fun Days: At the beginning of the year, Brookliner’s are assigned a team to plan a quarterly Fun day. Fun days are typically open to any activity that is inclusive to the entire team including being pampered with manicures and pedicures, bowling, or having a good laugh session at the theatre.



Quarterly Team Workouts: A team that sweats together, stays together. Each quarter, Brookliners are treated to a private, team building workout.

Health and Wellness: Full-time Brookliners enjoy the benefit of Health and Dental Benefits and yearly health spending accounts.

Lieu Time: For almost 13 years, Brookline has been fully non-billable. That means no timesheets, no tracking hours, just doing great work! Brookliner’s are encouraged to take time off in lieu of additional hours worked because work-life fuels creativity and productivity.



Professional Development and Education Reimbursement: Health doesn’t stop at just your physical well-being. Brookline believes that health is all encompassing where professional development is crucial to an organization’s health. All employees are encouraged to attend seminars, luncheons and webinars to further their public relations knowledge and leadership skills.

Brookline Family Day: Typically, the Friday before the Canada Day long weekend, the office will be closed, providing Brookliners with an extra-long weekend to spend with their families.

Brookline’s choice to invest in the team with health and wellness initiatives not only produces solid results but also allows Brookline to have an all-star team to offer only the best to our clients, partners and each other.


Shama Walji is the Administrative Coordinator at Brookline Public Relations. With over nine years of customer relations and administrative management experience, Shama brings a creative and enthusiastic ability to be Brookline’s main point of contact for all things administrative.