Archive for the ‘Brewster Travel’ Category

Brookline rings in the holiday season

Friday, December 15th, 2017

Angela Cabucos, Account Executive 

December is a favourite time of year at Brookline. The sights and sounds of the holidays can be found around the office in the months prior to Christmas as we begin to support our clients with planning their holiday campaigns. As always, the holidays are the perfect time of year to give back and to remember the real reason for the season. Here’s a look at of some of the fun and generous holiday initiatives our clients are involved in this year.

 

 

Ford of Canada

Brookline’s Ford team revved up its holiday planning with a safe winter driving event geared towards university students who may be hitting the road and heading home to their loved ones for the holidays. We spent the day quizzing students at the University of Calgary on their winter safety driving knowledge and provided them with tips from Ford on how to handle tricky winter conditions.

We planned this safety event because we recognize that students will soon be packing up and driving home or to the mountains for a getaway this winter break. In addition, many students may not have much winter driving experience if they are new drivers. To help equip the students and their vehicles, Ford provided emergency car safety kits, fleece blankets, ice scrapers and emergency lights to stow away in case of an emergency. Winter driving is rarely ideal, but Ford recognizes the importance of being prepared for the cold weather and slick roads and looks to help drivers get home safely for the holidays.

 

Good Earth Coffeehouse

The annual Gingerbread Family campaign at Good Earth Coffeehouse (Good Earth) has been a holiday tradition for over 20 years. With this community-giving initiative, Good Earth will donate $1 from every sale of delicious Gingerbread Family cookie packages in December to local food banks across Canada. Good Earth has set a goal to sell over 10,000 Gingerbread Family cookie packages, and hopes to sweeten the deal by donating up to an extra $2,500 when Canadians share a photo of their cookies on social media. Each photo of the Gingerbread Family cookies shared on Facebook and Instagram with the hashtag #FeedAFamily will result in Good Earth donating an extra dollar to the campaign.

Brookline loves working on this sweet campaign, and this year is no exception. We conducted extensive media relations outreach in 15 media markets across Canada to help bring awareness to the community-giving tradition, as well as helped coordinate cookie deliveries to media. We are also working with bloggers and influencers to help spread the word on social media and in turn, increase donations for local food banks. The coverage secured so far includes CTV Edmonton, Global Calgary, Lethbridge Herald, Vancouver Courier, Toronto Sun and more. This is one campaign we can really sink our teeth into.

 

 

Banff Gondola

Brookline has been working with the Banff Gondola bringing holiday spirt to the top of Sulphur Mountain. The Banff Gondola was transformed this holiday season to bring Christmas to the Mountaintop. The Gondola’s lower and upper terminals were transformed into a winter wonderland, complete with Santa’s workshop! Mountaintop Christmas is the ultimate holiday experience with a festive atmosphere and plenty of Christmas activities for guests to enjoy including freshly baked cookie decorating, visits with Santa, letter writing to Santa and interactive activities including the 12 Animals of Christmas Treasure Hunt. The Above Banff Theatre in the upper terminal is also featuring a Disney Christmas film for the season and the Sky Bistro has a revamped seasonal menu and packaged experience for adults looking for a festive getaway. Brookline has been happy to support this amazing experience with media and influencer relations.

 

 

Edo Japan

One of our long-time clients, Edo Japan (Edo), is spreading the holiday cheer this year with its holiday giving campaign. In the spirit of giving, Edo is continuing its annual tradition of partnering with local Canadian food banks. Customers are encouraged to ‘Edo a little, help a lot’ by purchasing spring rolls from Edo, with 25 cents from each sale going to the local food bank in the market where the donation was made.

Brookline loves helping Edo help Canadians and is supporting the campaign with strategic outreach to social influencers across B.C., Alberta and Saskatchewan. Influencer partnerships for the holiday giving campaign will include social media takeovers from some of Calgary and Edmonton’s most prominent Instagrammers, and social influencers throughout Western Canada will be sharing their Edo experiences with their followers, encouraging Canadians to give back with Edo this holiday season.

 

 

– Angela Cabucos is an Account Executive at Brookline. Her expertise lies in media relations, personal and corporate profile-building, writing and strategic communication planning. 

BROOKLINE PUBLIC RELATIONS NAMED AGENCY PARTNER FOR BREWSTER TRAVEL CANADA

Monday, March 20th, 2017

Calgary, AB (March 20, 2017) – Brookline Public Relations (Brookline), one of Canada’s leading and award-winning boutique public relations agency, has been selected by Brewster Travel Canada (Brewster) as its agency partner into 2017. Brookline will support Brewster with communications strategy, media relations, strategic social media support, and blogger and influencer engagement.

“We’re thrilled to be working with the Brookline team again,” said Joanna Buckingham, Senior Manager of Marketing, Brewster Travel Canada. “Brewster has a lot of exciting things in-store for the coming year, with our transportation business celebrating 125 years along with Canada’s 150th, we have so much to share and we know we can count on Brookline to help make the most of our offerings.”

As an industry leader in unforgettable, world-class experiences, accommodations, and transportation within Western Canada, Brewster Travel Canada offers authentic adventure travel in the Banff and Jasper national parks, including the likes of the Banff Gondola, Glacier Adventure, Glacier Skywalk and many more.

“Our team embraces the opportunity to work with such a dynamic, diverse and exciting company,” said Shauna MacDonald, Principal and Founder, Brookline Public Relations. “With all of the unique experiences and new initiatives Brewster has in place for 2017, our team is excited to bring fresh perspectives, and unique traditional and digital engagement strategies to the table.”

Brookline and Brewster began working together in 2016 with the Epic Pass Summer Pass campaign, where Brookline provided a comprehensive media relations strategy to support the promotion. Following this initiative, Brewster re-engaged Brookline for the launch of the redeveloped mountaintop experience at the Banff Gondola, for which Brookline was able to provide media relations, influencer and blogger engagement, and event management expertise.

Brookline will support Brewster’s 2017 initiatives, including support for the lead up to its celebration of Canada’s 150th anniversary, attendance at multiple travel trade media conferences and the ongoing promotion of its many iconic experiential properties throughout Alberta and BC.

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About Brookline Public Relations

Brookline Public Relations, Inc. is one of Canada’s leading boutique public relations agencies. Our firm is dedicated to helping organizations build awareness, credibility and strong reputations worldwide. We deliver PR campaigns that support our clients’ goals by implementing fresh and creative communications strategies with a solid and professional approach. Our passionate and driven team goes the extra mile for clients by challenging the status quo and never stopping at “good enough”. Our key services include: Media Relations, Financial Communications, Corporate Communications, Crisis Communications and Issues Management, Content Marketing, Social and Digital Media, Blogger and Influencer Engagement and Event Management. For more information please visit www.brooklinepr.com.

 

For further information, please contact:

Leanna Kruk

Brookline Public Relations

lkruk@brooklinepr.com

403-538-5641 ext. 121

www.brooklinepr.com

http://www.twitter.com/brooklinepr

https://www.facebook.com/BrooklinePR

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