Archive for the ‘BPRstrong’ Category

Exploring new heights: Banff gondola upper terminal redevelopment

Thursday, November 17th, 2016

The Brookline team recently had the pleasure of supporting Brewster Travel Canada with the grand opening of the Banff Gondola upper terminal building after a $26 million redevelopment. What a day we had! The upper terminal opened to the public this fall providing visitors with a mountaintop experience like never before.




The redevelopment is stunning and features the addition of a state-of-the-art family-friendly interpretive centre; the Above Banff Theatre – showcasing a multisensory presentation; new culinary offerings including an exhilarating dining experience at the upscale Sky Bistro, the self-serve market style, Northern Lights Café, and healthy grab-and-go options at Castle Mountain Coffee Co; and an




expanded rooftop observation deck providing unparalleled views of the Banff town site, the Bow Valley and the surrounding Rocky Mountains.

Brookline implemented a media and blogger relations strategy to introduce the new upper terminal. Media and bloggers ventured up Sulphur Mountain on the gondola and were able to explore the interpretive centre, enjoy the multi-sensory presentation at the theatre and take in the mountaintop views from the rooftop observation deck. After exploring all the new terminal has to offer, guests enjoyed breakfast in the brand new Sky Bistro, while taking in the views. The grand opening received coverage from all major local news outlets and garnered nearly six million impressions.


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– Jerrica Goodwin is an Account Executive at Brookline Public Relations. She thrives on diving deep into strategies thinking about all of the possibilities that will meet client goals while turning heads with the unexpected.

Brookline Public Relations Celebrates Continued Growth with New Office Space, Team Promotions and Client Wins

Friday, October 7th, 2016

CALGARY (October 7, 2016) – Brookline Public Relations (Brookline), an award-winning boutique public relations agency, continues to achieve unprecedented growth with new clients, expanded presence across Canada and several employee promotions.

Now celebrating 12 years in the industry, Brookline has experienced significant growth in the past 24 months – a substantial achievement given the current Alberta economy. Brookline attributes its growth to creative campaigns and strong client relationships that the agency has cultivated over the years. Recent client partnerships include West Creek Developments and Brewster Travel Canada, amongst many others. In addition, Brookline is working with Fountain Tire again on some press release announcements for specific projects.

In tandem with a year of exciting client wins, several Brookline team members also made strides towards achieving professional growth and industry recognition. Erica Morgan, Account Specialist, was recently named one of PR in Canada’s Top 30 Under 30. A number of promotions also recently took place with Lisa Libin promoted to Vice President, Sophie Pilon to Account Supervisor, Doug Self to Senior Account Executive and Tammy Mandelbaum to Assistant Account Specialist.

“I am so proud of our team’s accomplishments,” says Shauna MacDonald, Brookline Public Relations Principal and Founder. “At Brookline, we continue to challenge the status quo. Our growth and success in this uncertain economy is a result of the innovation and strategic work our clients have come to know us for.”

As Brookline continues to flourish, the team has also transitioned into a larger head office that is more conducive to a collaborative work environment. The new space will allow Brookline to further develop both its client base and service offerings in a setting that fosters openness and creativity.

“The new office was designed with an open concept and is truly reflective of the prominent trend towards collaborative and multi-functional work spaces. Our team thrives on sharing ideas and concepts together and the new space was constructed to facilitate that process. With several board rooms and breakout open work spaces, the new office provides the optimal environment for our team of dedicated PR practitioners to continue to excel,” MacDonald continues.

Brookline’s professional growth and expanding team continue to establish its position as one of Canada’s leading boutique PR agencies.



About Brookline Public Relations, Inc.

Brookline Public Relations, Inc. is a strategic public relations and marketing communications firm dedicated to helping organizations build awareness, profile and credibility worldwide. Our core purpose is to support our clients’ goals with fresh and creative communications strategies by implementing a solid and professional approach while enthusiastically challenging the status quo. We want our clients to be recognized as industry leaders. Our services include: Media Relations, Corporate Communications, Crisis Communications and Issues Management, Integrated Marketing, Event Management and Social Media. For more information, please visit


For media inquiries, please contact:

Shauna MacDonald

Brookline Public Relations, Inc.


5 body language tips when meeting with clients

Wednesday, August 17th, 2016

Sophie Pilon, Account Supervisor


As the saying goes, we don’t have a second chance to make a good first impression.  To be exact, research tells us it’s more like 4 seconds; that’s how quickly we form judgments about others after an initial introduction. It’s another 30 seconds before that judgment is almost entirely finalized.

One of the many exciting components of my job is pitching and meeting with clients – from pitching a new idea or closing a deal with a client. Public speaking and presenting in front of a group of people re skills every public relations practitioner should perfect if they want to be successful. In light of that, I’ve decided to put together a list of tips on body language to make a lasting good impression.

  • Smile! You are on camera.

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Try walking down the street smiling at strangers. You will quickly realize that people will smile back at you… crazy, right? A genuine smile not only stimulates your own sense of well-being, it also tells those around you that you are approachable, cooperative and trustworthy. By walking into a room with a bright and cheerful smile, you will not only effect your own mood, but also the general excitement of the other people in the room.

  • Shake it like you mean it!

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Have you ever watched videos of awkward handshakes? It can be funny, but you really don’t want to be on the tail end of an awkward handshake.

Don’t minimize the importance of a good handshake in the workplace. The optimal business handshake strikes a balance between a forceful grip and a limp noodle. The extended hand should fully engage with the other person’s hand for the most impact. Weak handshakes that only grip fingertips may make a negative impression. Likewise, a break-your-fingers-style handshake presents an overly aggressive stance. How you shake hands provides subtle nonverbal cues about your personality and business style. In addition, when you shake someone’s hand, make sure to look them in the eye. That small gesture exudes immense confidence.

  • Channel your inner Beyoncé by power posing

My husband brought this to my attention a couple of years ago when I mentioned that public speaking sometimes made me nervous. He said he read an article saying you should always do power poses before going into important meetings and presentations. Power posing is basically believing how we stand can change our own confidence level, improve other’s perception of us as leaders, and directly impacting the success of our interpersonal exchanges.

Prepping for meetings with power posturing combined with some positive self-talk can make huge strides in remembering to keep your physical presence top of mind during the pitch. Before every big meetings I have, I always escape for a couple of minutes in the bathroom and channel by inner Beyoncé. I stand as tall as I can, roll my shoulders back, take a few deep breathes and remind myself that I am ready! If I have time (and I’m wearing the appropriate attire) I might even do a warrior pose. By walking into a meeting feeling calm and self-confident, you will radiate determination and poise, characteristics that clients are looking for from their PR professional.

Watch Amy Cuddy’s TED Talk on body language.

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  • Dress to impress

On the first day of my first professional job, by boss told me that when working in PR what you wear is very important: it’s a direct reflection of who you are and the work you do.

Clothes do make a difference in how we perceive ourselves, and how others perceive us. It’s important to wear clothes that make you feel comfortable and confident and fit right. It’s also about sending the right message to the people you are with. You can boost your confidence about yourself and your attire when you dress appropriately for the occasion, know the audience and reflect your personal style.

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  • Stop fidgeting

We all have nervous ticks – rocking back and forth, bouncing feet, throat-clearing, or twirling your hair. Fidgeting distracts from what you are trying to communicate and puts the focus on your ticks, rather than your dazzling expertise. Don’t be that person that looks like Elaine from Seinfeld on the dancefloor. Fidgeting is an obvious sign of anxiety and nervousness and sends the message loud and clear that you aren’t self-assured.

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Sophie Headshot

–Sophie Pilon is a seasoned public relations practitioner who has worked with a variety of companies, professional and amateur sport teams and not-for-profit organizations. Sophie’s strength lies in creating tailored strategic communications and media relations plans delivered to each client and their needs.