Archive for the ‘BPRefresh’ Category

#Mobilegeddon is Here!

Thursday, May 28th, 2015

Mobilegeddon 1
As we continue to evolve as one of Canada’s leading public relations agencies, it is important to ensure we keep up-to-date with the newest online and technology trends. With the launch of communication tools such as Periscope (designed primarily to experience something through someone else’s smartphone), it is clear that internet users are turning to their mobile devices more than ever.  Living in the “age of instant”, internet users rely heavily on their smartphones to access information instantaneously and expect that information to be displayed in a user-friendly way.

In early 2015, Google announced that they would be launching a mobile-friendly algorithm created to reward websites that cater to smartphone and tablet users.  Coined by industry experts as “Mobilegeddon”, those sites that do not meet Google’s mobile standards will miss out on significant search engine rewards. What does that reward exactly entail? Websites that are designed to optimize the user experience for those searching on their mobile device will receive a ranking boost in Google’s mobile search results. How does Google determine if you are tablet and mobile friendly? As stated by Google, higher mobile search rankings will be granted to websites that “allow users to more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.”

In the coming week, Brookline will be launching a refreshed website to ensure we are compatible with smartphone and tablet users. If you want to learn if your website is mobile friendly, check out Google’s Mobile Friendly Test website: https://www.google.com/webmasters/tools/mobile-friendly/.  Stay tuned for more updates!
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-Alisha Samnani is an Account Supervisor at Brookline Public Relations. With a pulse on what’s hot and trending, Alisha offers a rare blend of big picture thinking and strategic execution. Her specific expertise lies in pinpointing public engagement opportunities and developing tailored communication strategies for her clients.

BPRefresh Contest

Monday, May 25th, 2015

re·fresh
/rəˈfreSH/
to give new strength or energy to; reinvigorate.

Brookline has some exciting news! On June 1st we will be launching a fresh and new website. As summer is coming and the season is changing, we wanted to change things up a little too. Being fresh is one of our four pillars and we continue to keep things fresh not only with our clients, but with our brand as well.

With the help of some of our awesome clients, Brookline would like to get everyone involved and help us celebrate with the Brookline Refresh Contest. Give us a follow on social media and show us how you like to keep things fresh – from switching up your workout routine to doing your spring cleaning or hitting up the farmer’s market to get produce for your weekend BBQ. Use #BPRefresh on your posts and you could have the chance to win the grand prize which includes certificates and products from some of our stellar and gracious clients:

  • Rocky Mountain Wine and Food Festival tickets
  • Thomsons Restaurant
  • State & Main Kitchen & Bar
  • Edo Japan
  • Market Restaurant
  • Jack Daniels
  • Botaneco
  • Marlborough Mall
  • Cococo Chocolaterie Bernard Callebaut

Don’t miss out! Start interacting with us on our social media channels today! The most creative post, judged by our expert panel, will be announced as the winner on Monday, June 15th.

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-Ashley Vilgrain is an intern at Brookline Public Relations. She is in her fourth year of public relations at Mount Royal University. In her spare time she uses her public relations knowledge to volunteer with non-profit organizations. She is very interested in the impact of communications in business and developing her business acumen.