Archive for the ‘Blogging’ Category

Ready, set, match! Comrie’s Sports Equipment Bank hosts inaugural celebrity tennis tournament

Monday, July 15th, 2019

Jenna Hamilton, Public Relations Assistant

In June, Brookline had the pleasure of working with Comrie’s Sports Equipment Bank (Comrie’s) to launch the organization’s inaugural celebrity tennis tournament at the state-of-the-art OSTEN & VICTOR Alberta Tennis Centre. Comrie’s is one of the Calgary’s leading not-for-profit organizations dedicated to providing equipment at no cost to children who would otherwise be denied the opportunity to play sports and one of Brookline’s not-for-profit clients.

The tournament, which was held on June 15th, welcomed 16 influential Canadians, including tennis star Daniel Nestor, hockey icons Lanny McDonald and Theo Fleury, and Canadian Olympians Jesse Lumsden and Alysia Rissling. Lucky Calgarians had the opportunity to bid to play with their favourite celebrity athlete. Brookline’s very own Shauna MacDonald played alongside Helen Upperton, a retired bobsledder who competed in the 2006 and 2010 Olympic Winter Games. In true Brookline fashion, the team came to support their very own tennis star!

In June, Brookline had the pleasure of working with Comrie’s Sports Equipment Bank (Comrie’s) to launch the organization’s inaugural celebrity tennis tournament at the state-of-the-art OSTEN & VICTOR Alberta Tennis Centre. Comrie’s is one of the Calgary’s leading not-for-profit organizations dedicated to providing equipment at no cost to children who would otherwise be denied the opportunity to play sports and one of Brookline’s not-for-profit clients.

Once tournament day arrived, celebrities, sponsors and their invited guests, as well as the general public, were entertained by an exciting day of tennis. Guests also enjoyed catering provided by Concorde Group and had the opportunity to bid on a silent auction prizes, including an authentic Calgary Flames jersey autographed by the legendary Jarome Iginla.  

The final match, to no one’s surprise, had tennis icon Daniel Nestor and Sportsnet analyst Eric Francis battling over the trophy alongside their partners. The match went on for 35 minutes until Daniel Nestor and his partner from ATB Financial ended up taking home the trophy—giving Daniel his 92nd title win (unofficially).

Brookline was thrilled to manage media relations for the tennis tournament, providing outlets such as Global Calgary the exclusive opportunity to interview icons like Lanny McDonald, 1989 Stanley Cup Champion. The team also supported with celebrity and sponsor coordination and event planning logistics.

Overall, the event was a huge success and the Brookline team is looking forward to planning the second annual Comrie’s Sports Equipment Bank Celebrity Tennis Tournament in 2020.

Jenna Hamilton is a Public Relations Assistant at Brookline Public Relations. Her passion lies within the realms of event planning, strategic communications and media relations.

A Month in the Life of a Brookliner

Tuesday, April 30th, 2019

Ottilie Coldbeck, Senior Intern 

 

Not your average blog

 

“What is an average day at Brookline?” – The question that always seems to make us group of communicators stumble for words. In an agency setting, it’s hard to summarize what we do in a day. Our brains switch from writing consumer press releases, to corporate strategies, to event plans, media briefs and crisis communications all in the span of eight hours.

In all honesty, it’s easy to overlook all that we accomplish in a day, a week or a month. That’s why this month’s blog is a bit different. I took this opportunity to answer that question, and show you exactly what it’s like to work at one of Canada’s leading boutique agencies. Keeping in mind that it wouldn’t be fun to just watch us working away at our desks, so think of this vlog as a highlight reel!

 

 

In creating this vlog, it was fun to reflect on some of the amazing times that I have shared with this hard-working, dedicated, and quite frankly, extraordinary team. Together we work hard and play hard – we celebrate our accomplishments and learn from our setbacks; we challenge ourselves and each other; we laugh, we dance and we make every day #BPRDifferent. We are Brookline.

 

 

Ottilie Coldbeck is a Senior Intern at Brookline Public Relations. As a self-proclaimed adventure seeker, Ottilie challenges herself to remain outside her comfort zone in all aspects of her life. Ottilie has a passion for story-telling – helping brands communicate their messages in an authentic manner.

 

 

A #BPRDifferent Blog

Friday, April 5th, 2019

Jas Badesha, Account Coordinator 

 

This year is all about being different, even in our blogs! Check out Jas Badesha’s take on #BPRDifferent! Take it away, Jas!

 

 

#BPRDifferent

 

Check, check, 1-2, 1-2.

This is what we’re going to do.

Is it a poem, is it a rap?

Well, that’s up to you.

 

Point is, it’s not your average blog,

Nor your regular kind of song;

But, that’s what Brookline’s all about.

We’ll never leave you in doubt.

 

Check it.

 

We’re not your average agency.

There are so many traits, and that’s key.

With our 2019 theme, you’ll see.

We’re D-I-F-F-E-R-E-N-T.

 

How?

 

We think outside the box –

Ideas that’ll blow your socks.

No two days are the same,

Wouldn’t want it any other way.

 

Our clients are always top of mind.

An experience unlike any other kind.

Going the extra mile?

Now, that’s our style!

 

‘Cuz we’re DIFFERENT.

 

Fresh approach to your communications needs.

Strategic PR service that leads,

And achieves

Your business objectives and goals –

Even messages for social media trolls

 

Professional, creative, solid and fresh –

State of our minds in a brainstorming sesh;

Also key pillars that Brookline lives by,

For award-winning campaigns – so fly!

 

We communicate compelling stories that are relevant and credible.

We’ll enhance your profile and deliver results so incredible.

‘Cuz we take it to the next level.

 

We work hard.

We play hard.

Surprise and delights as an example,

For Brookliners and clients to sample.

 

But, don’t get it twisted.

Be sure you don’t miss it.

We’re not fluffy or weak.

We have strong advice you seek.

 

Shout out to our hardworking team.

We’re exactly what we seem.

 

Empowering, unique women with ambition and class,

Who develop and execute plans that are badass!

Smart, passionate and authentic,

We bring you strategies that just click.

Tactics that are methodical, yet fresh – we’re trailblazers!

In a crisis? We’ll provide strong key messages.

 

Creative, fearless and driven –

Yeah, it’s a given.

 

We’re different.

 

That’s exactly who we are.

We’re Brookline PR.

 

Jas Badesha is an Account Coordinator at Brookline Public Relations. As a novice in rhyming, you won’t catch Jas in a rap battle anytime soon. Expressing creativity and thinking outside the box? Now, that’s her jam. #BPRDifferent.