Archive for the ‘Blogging’ Category

A Month in the Life of a Brookliner

Tuesday, April 30th, 2019

Ottilie Coldbeck, Senior Intern 

 

Not your average blog

 

“What is an average day at Brookline?” – The question that always seems to make us group of communicators stumble for words. In an agency setting, it’s hard to summarize what we do in a day. Our brains switch from writing consumer press releases, to corporate strategies, to event plans, media briefs and crisis communications all in the span of eight hours.

In all honesty, it’s easy to overlook all that we accomplish in a day, a week or a month. That’s why this month’s blog is a bit different. I took this opportunity to answer that question, and show you exactly what it’s like to work at one of Canada’s leading boutique agencies. Keeping in mind that it wouldn’t be fun to just watch us working away at our desks, so think of this vlog as a highlight reel!

 

 

In creating this vlog, it was fun to reflect on some of the amazing times that I have shared with this hard-working, dedicated, and quite frankly, extraordinary team. Together we work hard and play hard – we celebrate our accomplishments and learn from our setbacks; we challenge ourselves and each other; we laugh, we dance and we make every day #BPRDifferent. We are Brookline.

 

 

Ottilie Coldbeck is a Senior Intern at Brookline Public Relations. As a self-proclaimed adventure seeker, Ottilie challenges herself to remain outside her comfort zone in all aspects of her life. Ottilie has a passion for story-telling – helping brands communicate their messages in an authentic manner.

 

 

A #BPRDifferent Blog

Friday, April 5th, 2019

Jas Badesha, Account Coordinator 

 

This year is all about being different, even in our blogs! Check out Jas Badesha’s take on #BPRDifferent! Take it away, Jas!

 

 

#BPRDifferent

 

Check, check, 1-2, 1-2.

This is what we’re going to do.

Is it a poem, is it a rap?

Well, that’s up to you.

 

Point is, it’s not your average blog,

Nor your regular kind of song;

But, that’s what Brookline’s all about.

We’ll never leave you in doubt.

 

Check it.

 

We’re not your average agency.

There are so many traits, and that’s key.

With our 2019 theme, you’ll see.

We’re D-I-F-F-E-R-E-N-T.

 

How?

 

We think outside the box –

Ideas that’ll blow your socks.

No two days are the same,

Wouldn’t want it any other way.

 

Our clients are always top of mind.

An experience unlike any other kind.

Going the extra mile?

Now, that’s our style!

 

‘Cuz we’re DIFFERENT.

 

Fresh approach to your communications needs.

Strategic PR service that leads,

And achieves

Your business objectives and goals –

Even messages for social media trolls

 

Professional, creative, solid and fresh –

State of our minds in a brainstorming sesh;

Also key pillars that Brookline lives by,

For award-winning campaigns – so fly!

 

We communicate compelling stories that are relevant and credible.

We’ll enhance your profile and deliver results so incredible.

‘Cuz we take it to the next level.

 

We work hard.

We play hard.

Surprise and delights as an example,

For Brookliners and clients to sample.

 

But, don’t get it twisted.

Be sure you don’t miss it.

We’re not fluffy or weak.

We have strong advice you seek.

 

Shout out to our hardworking team.

We’re exactly what we seem.

 

Empowering, unique women with ambition and class,

Who develop and execute plans that are badass!

Smart, passionate and authentic,

We bring you strategies that just click.

Tactics that are methodical, yet fresh – we’re trailblazers!

In a crisis? We’ll provide strong key messages.

 

Creative, fearless and driven –

Yeah, it’s a given.

 

We’re different.

 

That’s exactly who we are.

We’re Brookline PR.

 

Jas Badesha is an Account Coordinator at Brookline Public Relations. As a novice in rhyming, you won’t catch Jas in a rap battle anytime soon. Expressing creativity and thinking outside the box? Now, that’s her jam. #BPRDifferent.

Generation Z: Forget Everything You’ve Learned About Millennials

Thursday, September 6th, 2018

Amanda Kemsley, Account Manager 

 

Move over Millennials, we have a new target market in town: Generation Z (A.K.A Gen Z). The marketing stream has been hyper-focused on millennials for awhile, but now enters the next generation to be in the spotlight, and not one to be ignored. Born in the mid-nineties, Gen Z has grown up in the digital age, with ubiquitous internet access and bred to navigate the world with ease. Making up approximately 17 per cent of Canada’s population, it is a generation worth watching and brands are noticing.

For many, especially marketers, it seems obvious that digital would be the only channel worth connecting with this generation. But, do we have it all wrong? If you were to guess the generation that prefers print books over digital ones, enjoys shopping at brick-and-mortar stores and as few as 14 per cent own a smartwatch, you probably wouldn’t associate this with Gen Z. But those are Gen Z preferences, including characteristics of being more inclusive, accepting and risk-adverse.

There’s a fine balance with this generation between digital and traditional. Even though their lives revolve around a digital sphere, they tend to ignore the constant stream of ads and messaging and turn away from the digital noise. Information consumption for Gen Z is not a one-size-fits-all approach. Engaging with them digitally isn’t enough. To help accurately market to Gen Z, it is important to differentiate this generation from others. Here are a few things we know that sets them apart from their millennial predecessors:

 

They are digital AND non-digital.  

They haven’t forgotten traditional mediums such as TV and paperback books and they easily straddle between digital and non-digital. While, Gen Z does receive most of its information from social media, it’s not solely digital for their means of information.

Key takeaway: e-commerce strategies are important for marketers, but don’t exclude in-store service – focus on the shopping experience.

 

 

Instant gratification is everything.

Thanks to social media and technology, the retrieval of information can happen whenever and wherever, making immediate gratification a must. Convenience is important here, more than any generation before. With same-day shipping, Google at your fingertips and apps to keep you from having to stand in line, patience is not a virtue.

Key take-away: this is not to be mistaken as laziness, but rather efficiency and simplicity – there’s no need to overcomplicate a message or product.

 

 

Gen Z is realistic and cautious about finances.

They grew up alongside the recession and were taught to be mindful with their money, even more so than millennials. Being internet-savvy, this generation knows how to find a great deal and get the most out of their money. They can find hundreds of similar products, so what makes yours stand out?

Key takeaway: it’s not enough to be price conscious, this generation is also looking for the value add.

 

 

Gen Z is not just an exaggerated version of millennials. They are unique, open-minded, money-conscious and resourceful. It is an important group of potential customers, clients, employees and employers who can help influence the future. As a brand or company, understanding these characteristics will help to accurately deliver products, services and experiences to this up-and-coming generation.  Welcome Gen Z, we’re glad you’re here!

 

Amanda is an Account Manger at Brookline Public Relations. She has an insatiable appetite for exploring – ironically since she doesn’t like getting lost. She flourishes on bringing broad-minded, creative ideas to the table and trying things outside of the norm – perhaps these are millennial traits?