Archive for the ‘Birthday’ Category

Beyond PR Podcast – Brookline’s 15-Year Anniversary Special – Shauna MacDonald

Friday, October 4th, 2019

Alex Handley, Account Executive

You’ve heard the name, but how about the story? On Brookline’s 15th anniversary (that’s right – we’re a Gen Z, born on October 4, 2004), listen as the microphone is turned and Shauna MacDonald, Principal & Founder of Brookline Public Relations takes questions from Brookline’s own Lisa Libin, Vice President and Leanna Kruk, Group Director. Shauna discusses Brookline’s inception, who her mentors have been throughout the years, the highs and lows of entrepreneurship and what being different means to one of Calgary’s most unique leaders. Cheers to 15 years!

The Beyond PR podcast brings open, honest and sometimes never-before-heard stories from notable leaders each month. Subscribe to Beyond PR on AnchorSpotifyApple Podcasts or Google Podcasts to catch the next episode later this month. 

Alex Handley is an Account Executive at Brookline. She is a strategic thinker and team player who loves working collaboratively, fostering connections and delivering solid results. Her experience lies in government relations, internal communications, issues management and media relations.

Brookline Public Relations Celebrates Continued Growth with New Office Space, Team Promotions and Client Wins

Friday, October 7th, 2016

CALGARY (October 7, 2016) – Brookline Public Relations (Brookline), an award-winning boutique public relations agency, continues to achieve unprecedented growth with new clients, expanded presence across Canada and several employee promotions.

Now celebrating 12 years in the industry, Brookline has experienced significant growth in the past 24 months – a substantial achievement given the current Alberta economy. Brookline attributes its growth to creative campaigns and strong client relationships that the agency has cultivated over the years. Recent client partnerships include West Creek Developments and Brewster Travel Canada, amongst many others. In addition, Brookline is working with Fountain Tire again on some press release announcements for specific projects.

In tandem with a year of exciting client wins, several Brookline team members also made strides towards achieving professional growth and industry recognition. Erica Morgan, Account Specialist, was recently named one of PR in Canada’s Top 30 Under 30. A number of promotions also recently took place with Lisa Libin promoted to Vice President, Sophie Pilon to Account Supervisor, Doug Self to Senior Account Executive and Tammy Mandelbaum to Assistant Account Specialist.

“I am so proud of our team’s accomplishments,” says Shauna MacDonald, Brookline Public Relations Principal and Founder. “At Brookline, we continue to challenge the status quo. Our growth and success in this uncertain economy is a result of the innovation and strategic work our clients have come to know us for.”

As Brookline continues to flourish, the team has also transitioned into a larger head office that is more conducive to a collaborative work environment. The new space will allow Brookline to further develop both its client base and service offerings in a setting that fosters openness and creativity.

“The new office was designed with an open concept and is truly reflective of the prominent trend towards collaborative and multi-functional work spaces. Our team thrives on sharing ideas and concepts together and the new space was constructed to facilitate that process. With several board rooms and breakout open work spaces, the new office provides the optimal environment for our team of dedicated PR practitioners to continue to excel,” MacDonald continues.

Brookline’s professional growth and expanding team continue to establish its position as one of Canada’s leading boutique PR agencies.



About Brookline Public Relations, Inc.

Brookline Public Relations, Inc. is a strategic public relations and marketing communications firm dedicated to helping organizations build awareness, profile and credibility worldwide. Our core purpose is to support our clients’ goals with fresh and creative communications strategies by implementing a solid and professional approach while enthusiastically challenging the status quo. We want our clients to be recognized as industry leaders. Our services include: Media Relations, Corporate Communications, Crisis Communications and Issues Management, Integrated Marketing, Event Management and Social Media. For more information, please visit


For media inquiries, please contact:

Shauna MacDonald

Brookline Public Relations, Inc.


How to Plan Your Own Birthday Party: 10 Event Planning Necessities

Tuesday, October 28th, 2014

Brookline recently took a moment to celebrate what is fondly referred to around our office as #10yearsofhappy, by hosting a Brookline-themed anniversary party. The event was no small feat and expectations were high – especially considering that we throw events for a living. Luckily we know a few tricks of the trade that made executing a seamless event a little easier. Here are 10 event-planning necessities that make all the difference when it comes to organizing a killer party:

  1. A head start. The one thing you can never get enough of when you’re event planning is time. The earlier you get the ball rolling, the easier your life will be when you’re juggling vendors, guest lists and venue selection. Believe it or not, Brookline’s birthday bash was actually in the works months in advance of its execution.

  2. A place to call your own. Location, location, location! It’s more than an old adage – choose a venue that is the right size and feel for your event and think creatively about how you can make the space your own. We transformed our restaurant location into Bar Brookline for the night, rebranding the venue inside and out to create a totally different look.

  3. A theme to set the mood. Whether it’s a colour scheme, an overall ‘vibe’ or a specific theme that you’re going for, ensure you tie each aspect of the event together. The last thing you want is to confuse your guests with a hodgepodge of mismatched or random décor. We kept things simple with a black and white colour scheme and a chic New York club vibe.

  4. Party People. What’s a party without guests? Take time to strategically prepare, update and thoroughly review your guest list – you don’t want to forget anyone! Ensure that contact information is up to date and that you have a second pair of eyes to check your list over (or in our case, 10 pairs of eyes).

  5. A warm welcome. It is crucial to make a good first impression. Guests should be made to feel welcome and provided key information (where they can check in, hang their coats and get a drink) as soon as they step through the door. Be sure to also keep traffic moving, this will prevent bottlenecking and help to fill your event space.

  6. The right sound. Having the right kind of music to fill the silence or get people moving is just as important as décor. Whether it’s a DJ, live music or both, it’s important to coordinate your sound with the mood of your event to round out the ambiance that you’re trying to achieve. Brookline enlisted a DJ as well as conga and saxophone players, to create an upbeat, lounge-y atmosphere.

  7. A little something to whet the appetite. If your event is taking place close to a meal time, be sure to have something tasty on hand for your guests to snack on (or you may end up with more than a few ‘hangry’* guests). We went with a selection of trendy hors d’oeuvres that catered to the demographic of our guests– deep fried mac and cheese anyone?
    *Hangry: A state of anger or irritability resulting from being hungry.

  8. A tweet or two. Social media is extremely pervasive in the world of events and what people post before, during and after your event will have a lot to say about its success. Keep social media top of mind during your event by providing your guests with visual reminders of relevant social media handles and hashtags. #10yearsofhappy made more than one appearance on the day of our event and kept the momentum going in the days that followed too.

  9. A rock star team to back you up. Pulling off any event should always be a team effort. Second opinions, site visits, vendor inquiries, set-up and take-down all require a little help from a friend (or 10). Having a solid event team makes all the difference and at Brookline we’re lucky enough to have a stellar team of event rock stars to make the magic happen.

  10. Something different. Set your event apart and incorporate a creative twist or two to keep people taking about your event even after it’s come to an end. We surprised guests by unveiling our #10yearsofhappy music video, which paid tribute to Pharrell’s Happy and included cameos by some of our amazing partners and clients. Haven’t seen it yet? Watch it here:

While our 10 year anniversary has certainly been a significant milestone for our team, the last 10 years have really been made possible thanks to the wonderful clients, partners and friends who have journeyed with us along the way. Thank you for celebrating with us, we can’t wait to see what the next 10 years have in store!

– Erica Morgan is an Assistant Account Specialist at Brookline Public Relations. She brings experience in the areas of internal communications, branding and business ethics. Erica’s main areas of practice focus on event management, social media strategy and media relations.