Archive for the ‘Band Together’ Category

Brookline Supports the Canadian Alliance to End Homelessness

Friday, November 28th, 2014

In October and November Brookline had the opportunity to work with the Canadian Alliance to End Homelessness (CAEH) on three projects: The release of a national report on the state of homelessness in Canada, media management for their national conference, and media relations for “Band Together”, a Vancouver concert to help end homelessness.

Brookline’s efforts helped the Canadian Alliance to End Homelessness gain national media attention about the issue of homelessness and what’s being done. Between the report, conference and concert, the Canadian Alliance to End Homelessness achieved more than 150 media hits, including notable stories on CTV, CBC, Omni, Breakfast Television, Global, major newspapers across the country and nationwide talk radio.

The concert “Band Together” took place at Vancouver’s Orpheum Theatre and featured performances by Blue Rodeo, Dustin Bentall and country duo High Valley.

-Paula Worthington is vice president of Brookline Public Relations. She has a unique background that includes a broad range of skills: public relations, marketing, branding, advertising, writing, event planning, community relations, crisis management, corporate communications and more.