Archive for the ‘Alberta’ Category

Sheldon Kennedy Child Advocacy Centre launches toolkit to prevent child abuse

Thursday, November 30th, 2017

Stephanie Rochon, Intern

Every October, child advocacy organizations recognize Child Abuse Prevention Month with the goal to raise awareness on how to identify and prevent child abuse. This year, the Brookline team had the opportunity to work with the Sheldon Kennedy Child Advocacy Centre (SKCAC) regarding an important announcement around this cause – the launch of an informational toolkit to help educators and school staff recognize, address and report potential child abuse they may suspect within their schools.

With Brookline’s support, the SKCAC held a press conference where SKCAC CEO Sara Austin, Calgary Catholic School District Superintendent Gary Strother and Calgary Board of Education Superintendent David Stevenson announced the launch of the toolkit in schools across Calgary, as well as its availability to schools and youth serving organizations across the province. The hope is that the toolkit will be implemented in schools across Canada, empowering all teachers and school staff with the information and resources they need to recognize and report abuse.

Brookline was pleased to support the SKCAC on this initiative with event planning and media outreach for the conference. Prior to the event, the Brookline team coordinated the event logistics and then helped ensure that everything ran smoothly on the day.

Brookline focused its media relations efforts on traditional Calgary media and national print outlets. The conference resulted in nationwide media coverage and well over 12 million impressions; a great result as the SKCAC hopes the tool will be used in schools across the country. Notable outlets covered the story including the National Post, Globe and Mail, CTV Calgary News and Global News Calgary. In total, there were 89 media stories published around the country on the toolkit.

Brookline was thrilled to be part of the SKCAC’s tool kit launch, and was pleased to help garner significant media coverage for this important initiative.

 

Stephanie is an intern at Brookline Public Relations. A self-professed ‘word nerd,’ she’s keen to find the heart of every story and make it matter to those who will read it. She has experience in creative and corporate writing, event planning and media relations.

Banff’s iconic Mount Royal Hotel set for ultimate come back

Thursday, November 16th, 2017

Amanda Kemsley, Account Specialist

At Brookline, we love stories with happy endings (but who doesn’t) and even further, we love to be part of them! This story, non-fiction of course, has a theme of resiliency and community, highlighting Banff’s historic Mount Royal Hotel.

For over 100 years, the Mount Royal Hotel has occupied its prominent location on the corner of Banff Avenue and Caribou Street. Opening in 1908, the original red brick structure boasted 60 guestrooms, a spacious dining room, billiard room and cocktail lounge. With the growth of the tourism industry, the hotel expanded in 1940 and 1955. Sadly, in 1967, a devastating fire destroyed the oldest wing of the hotel. Soon after the fire, the hotel was rebuilt and expanded the very same year! Talk about resiliency.

 

 

The Mount Royal Hotel we know most recently, underwent major renovations and complete refurbishments in 1997 and expanded to its present size. Unbelievably, the hotel experienced its second fire in late 2016, causing extensive damage to the four-storey building.

 

 

Fast-forward to October 19, 2017 when Brewster Travel Canada by Pursuit officially announced its concept for the iconic hotel. A press conference was held unveiling the C$45 million restoration and reconstruction. Community members, businesses and government officials attended the gathering to hear about the development and celebrate the rich history of the hotel.

After engagement with the local community and world-renowned design and construction firms, the development concept was revealed to incorporate the hotel’s century-old history in the new designs. The new concept blends modern amenities with community charm and features historically-inspired décor and remarkable amenities including the much-anticipated rooftop lounge with outdoor hot tubs and fire tables.

 

 

Mount Royal Hotel will be welcoming guests back to share in its story in July 2018. Brookline was honoured to support in this monumental event for Brewster Travel Canada and commends the resiliency of community members, visitors, businesses and the like.

 

 

Amanda is an Account Specialist at Brookline Public Relations. She has an insatiable appetite for exploring – ironically since she doesn’t like getting lost. She flourishes on bringing broad-minded, creative ideas to the table and trying things outside of the norm.

Ford’s award-winning Driving Skills for Life program visits Calgary

Friday, November 3rd, 2017

Dominica Nemec, Assistant Account Specialist

 

Becoming a licensed driver is exciting, but hitting the road on your own the first few times can be stressful. As many young drivers can relate, they’ve encountered experiences behind the wheel that were not taught in the classroom. Ford’s Driving Skills for Life program was developed by safety experts to provide new drivers with safe driving skills that go beyond what’s provided in standard driver education programs.

 

 

Brookline had the pleasure of working with Ford of Canada to build awareness and garner media coverage for the event, which attracted more than 260 participants, including students from three Calgary and area high schools. Over the course of two days, the program hosted four half-day sessions at the Calgary Fire Department Fire Training Academy, where students had the chance to experience high-risk driving situations in a safe and controlled environment with professional instructors. Drivers were able to improve their skills in four key areas that are critical factors in avoiding collisions, including:

  • hazard recognition
  • vehicle handling
  • speed management
  • space management

Students were also educated on distracted, drunk and drugged driving using special goggles and suits to simulate impairment as they navigated the closed course. Other exercises included training on how to recover from skids in front- and rear-wheel drive vehicles, switching lanes to avoid collisions and reactive breaking.

 

 

Through media relations, Brookline helped to secure more than 40 unique news stories, including coverage from CTV News, AM 770 and The Weather Network. The Brookline team even had the opportunity to get behind the wheel to experience some of the courses and we definitely picked up some new techniques. Thanks to Ford’s Driving Skills for Life, we learned how to be better drivers.

 

 

Dominica Nemec is an Assistant Account Specialist at Brookline Public Relations. She is at her best when coming up with creative ways to tell a story and is a self-professed grammar geek. She has helped multiple brands tell their stories and build their reputations through media relations, digital communication and event planning.