Archive for the ‘Alberta’ Category

Making the connection: A behind-the-scenes tour of the new baggage handling system at YYC

Wednesday, August 8th, 2018

Ottilie Coldbeck, Intern 

July was an exciting month for the Calgary Airport Authority (the Authority), as it saw the official launch of a state-of-the-art tote-based baggage handling system in the Domestic Terminal at YYC Calgary International Airport (YYC).  To commemorate this occasion, Brookline worked with the Authority and hosted an exclusive sneak-preview of the baggage handling system – inviting Calgary media to a behind-the-scenes tour of the facility.

 

 

Seamlessly connecting both the domestic and international terminals, the baggage system runs approximately 7.2 km, processing 8,000 bags per hour – almost doubling the capacity of the previous system. This enhanced system allows YYC to better accommodate the anticipated 17 million passengers that will travel through the airport in 2018.

 

 

Ivonne Gamboa, Director of Terminal Construction, Calgary Airport Authority, hosted media through the innovative baggage system and answered any questions that arose. The tour began with a look at the old system, and continued to the main domestic baggage hall to show media the transformation of the impressive system. Gamboa concluded the tour at the new domestic check-in desks in the Domestic Terminal, proceeded by a Q&A period.

 

 

The impressive media turnout included representatives from the Calgary Herald, Calgary Sun, News Talk 770, Global News Calgary, Radio-Canada, CBC, Breakfast Television and 660 News. The tour secured 40 stories with national reach, resulting in 4,858,025 impressions.

Brookline was pleased to coordinate this tour on behalf of the Authority and continues to assist with its media relations efforts.

 

 

Ottilie Coldbeck is an Intern at Brookline Public Relations. As a self-proclaimed adventure seeker, Ottilie challenges herself to remain outside her comfort zone in all aspects of her life. Ottilie has a passion for story-telling – helping brands communicate their messages in an authentic manner.

 

 

Chinese Consulate General brings pandas to YYC

Wednesday, June 27th, 2018

Dominica Nemec, Assistant Account Specialist

The highly anticipated panda family has finally arrived at the Calgary Zoo and Calgarians could not be more excited. People young and old are flocking to the new Panda Passage to catch a glimpse of the cuddly bears as they eat, sleep and play in their new home.

 

 

The panda family arrived in Calgary – their second and final stop on their Canadian tour – by way of Toronto at the perfect time, as 2018 marks the official China-Canada Year of Tourism, which promotes travel between the two countries. The Consulate-General of the People’s Republic of China in Calgary (Consulate General) worked diligently to bring the family of four to our city as a gesture of friendship between China and Canada. To help celebrate their arrival, Brookline had the opportunity to work with the Consulate General as they hosted a special Breakfast with Pandas event geared towards Calgarian families.

 

 

To help make the event as special as possible, Brookline handled both media relations and event logistics. On June 2nd, guests gathered at the Calgary Zoo where they were greeted with adorable panda ears and other panda-themed goodies. Emcee Dave Kelly opened the event and zoo educators shared more fun facts about the panda family.

 

 

Families were then invited to enjoy tours of Panda Passage to see Da Mao and Er Shun, and their twin cubs, Jia Panpan and Jia Yueyue. Tours were followed by a delicious breakfast buffet after which children tested their new panda knowledge as the charismatic Dave Kelly delivered an entertaining panda quiz.  To add to the day’s entertainment, guests also enjoyed face painting, a talented magician and fun panda-themed photo booths.

 

 

Brookline’s media relations efforts resulted in over 14 news stories that ran across the country in Calgary, Edmonton and Toronto. Brookline is thrilled to have worked with the Consulate General on this exciting event and to have been a part of welcoming these cuddly new friends to our city!

 

 

Dominica Nemec is an Assistant Account Specialist at Brookline Public Relations. She is at her best when coming up with creative ways to tell a story and is a self-professed grammar geek. She has helped multiple brands tell their stories and build their reputations through media relations, digital communication and event planning.

Brookline takes to new heights with JW Marriott Edmonton ICE District and The Legends Private Residences

Thursday, June 7th, 2018

Amanda Kemsley, Account Executive

 

At Brookline, our aim is to always provide our clients with the best service by continually going above (literally) and beyond for every project. On May 8th, we took to new heights with the topping off of Edmonton’s newest luxury hotel JW Marriott Edmonton ICE District and The Legends Private Residences. In the construction world, the topping off of the structural portion of a building is a major milestone. So, in Brookline style, we had to celebrate.

For the event, ICE District treated media and VIP’s to the 46th floor of the tower, the highest vantage point the public has been in the city to date.  Here, the media got an exclusive look of the tower and panoramic views of Edmonton’s ever-changing landscape. Once complete, the JW Marriott Edmonton ICE District and The Legends Private Residences will stand 56 storeys high – the first 22 storeys as hotel space and The Legends Private Residences above the hotel.

 

 

Promising approachable luxury, the hotel will feature 356 rooms of elegant accommodations, luxury spa offerings and Edmonton’s largest ballroom at 10,500 sq. ft. The Legends Private Residences will be the ultimate in luxury living, with sophisticated and functional condominium homes with panoramic city views.

Speaking to the luxury theme, the topping off celebration included a short formal program with words from Edmonton’s Mayor Don Iveson, Martin Stitt from Marriott Hotels Canada and Glen Scott from Katz Group Real Estate, concluding with a ‘topping off’ of a cake replica of the tower. The event also included ICE District partners, government officials and executives from ONE Properties, JW Marriott, Oilers Entertainment Group, as well as Edmonton media.

 

 

JW Marriott Edmonton ICE District is slated to open in Q1 of 2019 and we can’t wait to experience all the state-of-the-art offerings. The Legends Private Residences is set to open from Q2 to Q4 of 2019. If you’re looking to be a homeowner, hurry because it is already over 90 per cent sold!

 

 

Amanda is an Account Executive at Brookline Public Relations. She has an insatiable appetite for exploring – ironically since she doesn’t like getting lost. She flourishes on bringing broad-minded, creative ideas to the table and trying things outside of the norm.