Archive for the ‘Alberta’ Category

Chinese Consulate General brings pandas to YYC

Wednesday, June 27th, 2018

Dominica Nemec, Assistant Account Specialist

The highly anticipated panda family has finally arrived at the Calgary Zoo and Calgarians could not be more excited. People young and old are flocking to the new Panda Passage to catch a glimpse of the cuddly bears as they eat, sleep and play in their new home.

 

 

The panda family arrived in Calgary – their second and final stop on their Canadian tour – by way of Toronto at the perfect time, as 2018 marks the official China-Canada Year of Tourism, which promotes travel between the two countries. The Consulate-General of the People’s Republic of China in Calgary (Consulate General) worked diligently to bring the family of four to our city as a gesture of friendship between China and Canada. To help celebrate their arrival, Brookline had the opportunity to work with the Consulate General as they hosted a special Breakfast with Pandas event geared towards Calgarian families.

 

 

To help make the event as special as possible, Brookline handled both media relations and event logistics. On June 2nd, guests gathered at the Calgary Zoo where they were greeted with adorable panda ears and other panda-themed goodies. Emcee Dave Kelly opened the event and zoo educators shared more fun facts about the panda family.

 

 

Families were then invited to enjoy tours of Panda Passage to see Da Mao and Er Shun, and their twin cubs, Jia Panpan and Jia Yueyue. Tours were followed by a delicious breakfast buffet after which children tested their new panda knowledge as the charismatic Dave Kelly delivered an entertaining panda quiz.  To add to the day’s entertainment, guests also enjoyed face painting, a talented magician and fun panda-themed photo booths.

 

 

Brookline’s media relations efforts resulted in over 14 news stories that ran across the country in Calgary, Edmonton and Toronto. Brookline is thrilled to have worked with the Consulate General on this exciting event and to have been a part of welcoming these cuddly new friends to our city!

 

 

Dominica Nemec is an Assistant Account Specialist at Brookline Public Relations. She is at her best when coming up with creative ways to tell a story and is a self-professed grammar geek. She has helped multiple brands tell their stories and build their reputations through media relations, digital communication and event planning.

Brookline takes to new heights with JW Marriott Edmonton ICE District and The Legends Private Residences

Thursday, June 7th, 2018

Amanda Kemsley, Account Executive

 

At Brookline, our aim is to always provide our clients with the best service by continually going above (literally) and beyond for every project. On May 8th, we took to new heights with the topping off of Edmonton’s newest luxury hotel JW Marriott Edmonton ICE District and The Legends Private Residences. In the construction world, the topping off of the structural portion of a building is a major milestone. So, in Brookline style, we had to celebrate.

For the event, ICE District treated media and VIP’s to the 46th floor of the tower, the highest vantage point the public has been in the city to date.  Here, the media got an exclusive look of the tower and panoramic views of Edmonton’s ever-changing landscape. Once complete, the JW Marriott Edmonton ICE District and The Legends Private Residences will stand 56 storeys high – the first 22 storeys as hotel space and The Legends Private Residences above the hotel.

 

 

Promising approachable luxury, the hotel will feature 356 rooms of elegant accommodations, luxury spa offerings and Edmonton’s largest ballroom at 10,500 sq. ft. The Legends Private Residences will be the ultimate in luxury living, with sophisticated and functional condominium homes with panoramic city views.

Speaking to the luxury theme, the topping off celebration included a short formal program with words from Edmonton’s Mayor Don Iveson, Martin Stitt from Marriott Hotels Canada and Glen Scott from Katz Group Real Estate, concluding with a ‘topping off’ of a cake replica of the tower. The event also included ICE District partners, government officials and executives from ONE Properties, JW Marriott, Oilers Entertainment Group, as well as Edmonton media.

 

 

JW Marriott Edmonton ICE District is slated to open in Q1 of 2019 and we can’t wait to experience all the state-of-the-art offerings. The Legends Private Residences is set to open from Q2 to Q4 of 2019. If you’re looking to be a homeowner, hurry because it is already over 90 per cent sold!

 

 

Amanda is an Account Executive at Brookline Public Relations. She has an insatiable appetite for exploring – ironically since she doesn’t like getting lost. She flourishes on bringing broad-minded, creative ideas to the table and trying things outside of the norm.

 

Brookline helps launch Edmonton’s newest unique shopping destination

Thursday, May 31st, 2018

Jenna Hamilton, Intern

Edmonton shoppers rejoice! The Premium Outlet Collection Edmonton International Airport (EIA), Edmonton’s first enclosed outlet offering has officially arrived and is sure to attract shoppers and travelers alike. The Premium Outlet Collection EIA, owned by global real-estate leader Ivanhoé Cambridge, is unlike any other with its standout features that provide an exceptional shopping experience for all Edmontonians. This includes features catered to travelers passing through the EIA, such as the flight status screens and boarding pass printing stations.

 

 

With many clients in the Edmonton area, Brookline was thrilled to leverage its Edmonton expertise to provide public relations and event planning support leading up to and during the mall’s grand opening week in early May 2018.

Prior to the opening, Brookline provided media relations support for the mall’s career fair, which offered more than 1,000 jobs to Edmontonians and surrounding residents. Thousands of applicants arrived with their resumes, with many leaving the fair as a new employee of the outlet mall. The positive news buzz generated 61 pieces of coverage, reaching a total of 9,030,907 impressions. Following the career fair, Ivanhoé Cambridge hosted a behind the scenes construction tour, inviting Edmonton and area media and influencers to get a sneak-peak of the nearly-completed shopping centre. Media enjoyed this exclusive day, and resulting coverage across all major Edmonton outlets included Global Edmonton, the Edmonton Journal, CBC and CTV Edmonton.

In the midst of the PR excitement, the Brookline events team commenced the planning of an unforgettable grand opening week. From a full-scale VIP event and Edmonton Oilers Alumni appearances to a custom-made chalk wall, roaming entertainment and a kid’s activity area, Brookline pulled out all the stops to ensure a memorable grand opening experience.

 

 

Grand opening day kicked-off with a DJ entertaining the thousands of shoppers waiting in line to be the first to enter the new mall, and the Edmonton Eskimos cheer team roused up the crowds ahead of the doors opening.

Beyond the doors, Edmonton’s favourite radio host Ryan Jespersen emceed an exclusive VIP ceremony. As the countdown began for the ribbon cutting, everyone in the ceremony could hear the roaring crowds from outside, joining in on celebrating the opening of the new shopping destination. Once the doors opened, shoppers were also invited to participate in a charitable to giving program – Vote For Your Tote. Influential Albertans were asked to design or decorate blank canvas tote bags, which were then displayed at the mall where the public were encouraged to vote on their favourite design, with each vote resulting in a $1 donation to the United Way. Notable tote bag designers included country music star Paul Brandt, Canadian Olympian Cassie Sharpe and Edmonton Oilers legend Kevin Lowe. A total of $10,000 was donated to the United Way on behalf of the new shopping centre as a result of the program.

 

 

Brookline’s overall public relations strategies resulted in over 25 million impressions, 184 media stories and coverage in several markets throughout the initiatives, as well as several successful and well-attended event initiatives.

 

Jenna Hamilton is an Intern at Brookline Public Relations. Her passion lies within the realms of event planning, strategic communications and media relations.