Archive for the ‘AIMCo’ Category

#BPRefresh Contest

Tuesday, July 21st, 2015

Ashley Vilgrain & Danielle Alfaro, Interns


As we were gearing up for the unveiling of Brookline’s fresh new website this spring, we decided to hold a contest for our fabulous social media followers to build buzz for the launch. And so, with a little help from some of our amazing clients, the #BPRefresh contest was born.

The strategy behind the contest was to build closer relationships with our social networks while creating awareness for our website refresh, so we asked people to let us know how they were keeping things fresh in their lives by using #BPRefresh on social media. We were extremely pleased with the number of responses we received and the creativity that we saw on Twitter, Instagram, and even YouTube. Our followers posted dozens of pictures and videos showcasing how they were keeping it fresh and we were blown away by the effort and thought they put into their entries. We saw everything from fresh food and new ways to stay fit, to travel destinations and activities, to spring cleaning and closet refreshes.


We were also very grateful to receive support from our clients including Paul Brandt, the Calgary Airport Authority and Sheldon Kennedy in helping to build awareness for the new website through congratulatory video testimonials which were posted to the Brookline YouTube channel. Each of them took the time to engage in two-way communication via video clips describing the special relationship they have with Brookline.


There were so many outstanding posts that choosing just one winner was definitely not an easy decision, and as a token of our appreciation to our wonderful contest participants, we also distributed first and second runner up prizes. In the end, the grand prize contest winner was selected based on the frequency and quality of posts to receive a gift basket filled with goodies donated by our fantastic clients, including:

  • Gift cards from MARKET Calgary, Thomsons Restaurant, Edo Japan, State & Main, and Rocky Mountain Wine and Food Festival
  • A selection of chocolate confections from Cococo Chocolatiers
  • Jack Daniel’s whiskey
  • Botaneco skincare products

Thank you to everyone who participated!




Ashley BW Horizontal 1Danielle BW Vertical 1– Ashley Vilgrain and Danielle Alfaro are Interns at Brookline Public Relations.

Brookline Public Relations Continues Partnership with AIMCo as 2014 Agency of Record

Monday, March 24th, 2014


Calgary – March 23, 2014Alberta Investment Management Corporation (AIMCo), one of Canada’s largest and most diversified investment management firms, has once again selected leading Canadian PR firm, Brookline Public Relations (Brookline), to act as their 2014 agency of record.

Based out of Edmonton, Alta., AIMCo has been investing globally on behalf a diverse set of Alberta public sector clients since they became a crown corporation in 2008. With an investment portfolio of approximately $71 billion, AIMCo aims to inspire the confidence of Albertans by creating portfolios that reflect clients’ chosen risk and return profiles, and achieving superior investment returns.

“We anticipate another exciting and productive year for our partnership with Brookline,” said Leo de Bever, CEO of AIMCo. “The Brookline team consistently demonstrates their ability to deliver strong results while raising awareness for AIMCo’s influential marketplace activities and growing investment portfolio.”

Brookline has been working alongside AIMCo since 2009, providing the investment kingpin with media relations support and implementing various public relations initiatives on its behalf throughout the years. Most recently, Brookline has achieved media attention and coverage for Leo de Bever’s 2014 economic outlook and the public release of AIMCo’s annual report results.

“It has been a pleasure working with Mr. de Bever and the AIMCo team over the years,” said Shauna MacDonald, Principal and Founder of Brookline Public Relations. “We look forward to supporting them in their 2014 PR initiatives and are excited to see what the next year has in store for our partnership.”

As they move into the sixth year of their partnership, Brookline will continue to deliver solid results for AIMCo through ongoing media relations management, strategic public relations projects and overall corporate communications.


About AIMCo

Alberta Investment Management Corporation (AIMCo) is one of Canada’s largest and most diversified institutional investment managers, with an investment portfolio of approximately $71 billion. AIMCo was established as a crown corporation on January 1, 2008 with a mandate to provide superior long-term investment results for its clients. AIMCo invests globally on behalf of 26 pension, endowment and government funds in the Province of Alberta. For more information about AIMCo, visit

About Brookline Public Relations

Brookline Public Relations, Inc. is a strategic public relations and marketing communications firm dedicated to helping organizations build awareness, profile and credibility worldwide. Our core purpose is to support our clients’ goals with fresh and creative communications strategies by implementing a solid and professional approach while enthusiastically challenging the status quo. We want our clients to be recognized as industry leaders. Our services include: Media Relations, Industry Analyst Relations, Corporate Communications, Crisis Communications and Issues Management, Marketing Communications and Event Management. For more information please visit

For further information please contact:

Andria Campbell
Brookline Public Relations
P: 403-660-6747 ext. 112