Archive for July, 2018

The Calgary Airport Authority unveils the future of YYC

Monday, July 16th, 2018

Ottilie Coldbeck, Intern

During the month of June, Brookline worked with the Calgary Airport Authority (YYC) to unveil its new strategic direction and branding to city stakeholders and airport partners. Through two keynote presentations made by the YYC’s President and CEO, Bob Sartor, the highly-anticipated vision for the airport revealed exciting opportunities for the city and region.

On June 13, YYC invited representatives from organizations across the city, with a vested interest in Calgary’s growth as an economic driver in Alberta, to be among the first to experience YYC’s new vision, the North Star. In addition to a sit-down breakfast and presentation hosted at the Calgary Telus Convention Centre, guests were invited to participate in an interactive expo, featuring a virtual reality experience, renderings for the proposed new airport campus and the airport’s new facial recognition technology.

Brookline’s media relations efforts for this event resulted in 29 media stories and national coverage across Calgary, Edmonton and Toronto.

Following this, the Brookline team coordinated a second event on June 26 to present the North Star vision to airport partners at YYC. Held at the Calgary Airport Marriott In-Terminal Hotel, representatives from a variety of airline partners and transportation service organizations gathered to learn more about the new direction for the Authority and the ways in which the airport will provide elevated experiences to all YYC guests.

For these events, Brookline managed event logistics and media relations tactics to assist the Authority in sharing their North Star vision with the Calgary community. From the brand-themed floral arrangements to Alberta-focused menu items, Brookline worked closely with the Authority to ensure that the event represented YYC’s refreshed branding and strategic direction.

Brookline is thrilled to have worked with the Authority for the unveiling of their new vision and looks forward to continuing to support the momentum for the future of YYC and North Star.


Ottilie Coldbeck is an Intern at Brookline Public Relations. As a self-proclaimed adventure seeker, Ottilie challenges herself to remain outside her comfort zone in all aspects of her life. Ottilie has a passion for story-telling – helping brands communicate their messages in an authentic manner.

#NotInMyCity Partnership With YYC Takes Off

Monday, July 9th, 2018

Erica Morgan, Account Manager

Last month, Brookline was pleased to facilitate an important announcement regarding a new relationship between the #NotInMyCity movement and the Calgary Airport Authority. On June 20, in the new arrivals terminal at the Calgary International Airport, Bob Sartor, President and CEO of the Calgary Airport Authority officially announced the organization’s full support as an Ally of the #NotInMyCity movement in the fight to end sex trafficking. The movement, which launched in 2017, is championed by humanitarian and Canadian country music superstar, Paul Brandt, and has united stakeholders throughout Calgary and the country in the fight to protect some of its most vulnerable citizens.

Brookline provided media relations and event management support for the press conference where Sartor, together with Brandt, shared the news with key stakeholders, Airport Authority representatives and nearly every media outlet in the city. Sartor affirmed that as an Ally, the Airport Authority was committed to creating additional awareness and education amongst guests, volunteers and staff on how to identify possible human trafficking victims, as well as taking a visible stance to show that human trafficking is not acceptable at the airport, within Calgary, or anywhere in Canada.

Following the morning’s press conference, the 2018 #NotInMyCity Benefit was held at Calgary’s iconic Deane House, where influencers and supporters of the cause from across Canada gathered to lend their support. The Brookline team was proud to be amongst the attendees taking a stand against child sexual exploitation and sex trafficking by wearing the movement’s iconic yellow rose emblem created by renowned Canadian designer, Paul Hardy. The beautiful floral logo made its first appearance last year in the awareness scarf and bandana collection designed by Hardy that were used to help raise funds for the campaign.

Brookline also managed the 2017 press conference where Brandt initially introduced #NotInMyCity to Calgary media with the support of numerous influential individuals and organizations, including the Calgary Police Service, the City of Calgary and MNP LLP who branded their Stampede chuckwagon tarp with the movement’s yellow rose.

To learn more or to support this important cause, visit




– Erica Morgan is an Account Manager at Brookline Public Relations. She brings expertise in the areas of event management, social media strategy and media relations.

Five reasons you shouldn’t stop networking after you land your dream job

Tuesday, July 3rd, 2018

Jenna Hamilton, Intern

When the word ‘networking’ comes to mind, what do you think of? For some, it’s the thought of standing at an event holding a stack of business cards thinking about how to approach a group of people, or how to nail down your elevator pitch. But networking doesn’t need to be intimidating. Networking can be as simple as going for coffee with a former classmate, colleague, professor or attending events in the city that are of interest to you.  It’s all about making connections organically in a way that suits you.

Networking shouldn’t be discounted once you land your dream job, in fact it should be part of your routine career-related endeavors. One common misconception is that the main purpose of networking is to obtain a job, but in reality there should be no limit to expanding your professional network. Here are five reasons why you shouldn’t stop networking after you land your dream job:

  1.  Encourages mentorship

The connections you make when you network can lead to finding a mentor; someone to meet with who can give you career advice and help answer questions you may have as you path out your career. They can help guide personal decisions and give advice on how to navigate everyday life.

  1. Prompts inspiration

An effective way to continue growing as a professional is to find others who inspire you. Meeting likeminded people can open your eyes to fresh perspectives and ideas that you can bring to the table during your next brainstorm session at work.

  1. Improves communication skills

When you interact with others with diverse backgrounds, it gives you the opportunity to practice both verbal and non-verbal communication skills. The more practice you get, the more comfortable you will be communicating in a variety of situations in day to day life.

  1. Builds confidence

Confidence is key! By meeting new people and building your social skills, you will feel more confident speaking in front of others in client meetings and presentations. The more confidence you build, the more you will show yourself what you are capable of and the value you can provide.

  1. Creates opportunities to learn

We are learning every day, and the best way to continue that flow of knowledge is networking with others from any industry! These people have gone through their own journeys and they can share their insights and perspectives about the industry, trends, and products with you.

Next time the word ‘networking’ comes up, think about all of the personal and professional benefits it has; and remember, do it the way that best suits your needs and interests. There is so much wisdom out there, so continue to tap into other people to learn and gain new perspectives as you continue to build your career. Who knows – maybe one day you’ll be the one passing on the sage advice.


Jenna Hamilton is an Intern at Brookline Public Relations. Her passion lies within the realms of event planning, strategic communications and media relations.