Archive for June, 2017

The Brookline Way!

Tuesday, June 27th, 2017

Sophie Pilon, Account Supervisor

Brookline was founded more than 12 years ago and the company was built on four main pillars that are the backbone of everything we do: Solid, Creative, Fresh and Professional.

At Brookline, we pride ourselves on delivering bold and stellar client service and we strive to continuously outperform ourselves and go above and beyond what is asked of us. Without divulging our secret sauce, I wanted to outline a few ways we continuously show excellent and world-class client service to our clients and partners.

  1. Brookline is relentless. We always go above and beyond and work hard to achieve and exceed our clients’ goals and expectations. We are never satisfied with decent results, we always want the best for our clients.
  2. Brookline is responsive. As a boutique agency, we pride ourselves for having out-of-the-box ideas with a customized approach to all our clients’ needs and expectations. This also means that Brookline is extremely responsive to our clients, partners and media/blogger contacts. We work under strict timelines and work hard to deliver great results no matter the deadline.
  3. Brookline is detail-oriented. The success of any campaign or project resides in the details. Here at Brookline, we take the time to dot the I’s and cross the T’s and make sure everything is as organized and precise as possible… and then we check all the details again.
  4. Brookline is a team player. Typically, Brookline works under a one-point-of-contact account structure. This model ensures the client has only one contact to communicate with – while behind the scenes, our account lead project manages all additional partners and vendors and team members to ensure the job gets done in the most effective manner. This model ensures there is no stone left unturned for any project or campaign.
  5. Brookline invests in stellar people. Finally, Brookline would not be successful today if it wasn’t for the talented team of experts working at the agency. We know we have the best clients, but we also know we have the best public relations practitioners. If you ask anyone at the agency, everyone will say the best thing about Brookline is the team!


As part of the senior team, Sophie’s strategic thinking and calculated public relations insight have helped effectively guide large brands to reach their goals and objectives. Sophie’s strengths lie in creating innovative and tailored strategic communications and media relations plans tailored for each client and their needs. Her creativity, coupled with a wealth of experience in sports, lifestyle, corporate, not-for-profit industries, has led to exceptional results and brand-elevating coverage.

Global Energy Comes to Calgary for GPS 2017

Thursday, June 22nd, 2017

The Brookline team was thrilled to once again run the press office and manage all media relations for this year’s Global Petroleum Show (GPS). GPS 2017 welcomed over 1,000 exhibitors, representing 110 countries, and sprawled over 720,000 square feet of indoor and outdoor space at Calgary’s Stampede Park.

Industry experts and attendees came to Calgary for the annual event from across the globe to share insights on emerging technologies and the industry’s most pressing issues, filling up hotel rooms across the city. Federal Minister Champagne and Alberta Premier Rachel Notley both participated in this year’s Energy Leaders Forum, in addition to appearances from other provincial government representatives who were present throughout the three day show. Other highlights included a new speaker series, The Energy Dialogues, a number of impressive outdoor exhibits and the professional bull riders invitational.

This year’s show ended with its sights set high for next year’s 50th anniversary after three days of unique networking and educational opportunities for international businesses, governments, delegates and industry professionals. Brookline worked alongside the show’s organizers, dmg :: events (dmg), in sharing this year’s show with the world and were happy to support in garnering more than 300 media hits covering GPS.


– Erica Morgan is an Account Executive at Brookline Public Relations. She brings experience in the areas of event management, social media strategy and media relations.

More New Noms at TELUS Spark – The saga continues!

Thursday, June 8th, 2017

A few weeks ago we shared about some of the exciting work we’ve been doing with TELUS Spark to support with the launch of their new café, Social Eatery by Roger Mooking. If you missed it, don’t worry, you can catch up here! Well it’s a new month and we’ve had the opportunity to execute two new events to continue with the launch. The first was an industry event focused on TELUS Spark’s new catering options, courtesy of its exclusive new catering partner, charbar. This was followed the very next day with a VILP (very important little people) event aimed at TELUS Spark’s youngest stakeholders – kids!

TELUS Spark Culinary Director and Celebrity Chef, Roger Mooking, once again made appearances at both events to share all Social Eatery has to offer Calgary, from events catering in the café space to the customizable and kid friendly menu available to visitors on a daily basis. In addition to event management, Brookline also provided media relations support and advised on social media strategy for both events.

The industry event welcomed guests from the corporate and commercial event planning industries to sample the reimagined catering selection available throughout TELUS Spark’s in-house event spaces from charbar, as well as from Chef Mooking in Social Eatery. Multiple event spaces were set up to display the versatility of TELUS Spark’s event planning offerings, and attendees had the opportunity to mingle with charbar owners, John Jackson and Connie DeSousa, as well as Chef Mooking.

The VILP event featured an interactive cooking demonstration from Chef Mooking for VILP’s aged 7-12 who had the opportunity to create some of the items off of the Social Eatery menu. Kids and their parents were then treated to a sampling of VILP canapes, including their very own creations from the cooking demonstration, while they were entertained by a professional bubble artists. While Chef Mooking was certainly the highlight of this event, there was some stiff competition from the exciting ‘red carpet’ made from bubble wrap that had all of our little guests mesmerized as they entered Social Eatery. Guests also had #sparkanappetite trending locally on Twitter with a flurry of social media activity throughout the event.

With full tummies and our appetites sparked for more, we can’t wait for the next opportunity to work with our friends at TELUS Spark!


– Erica Morgan is an Account Executive at Brookline Public Relations. She brings experience in the areas of event management, social media strategy and media relations.