Archive for February, 2017

Rocky Mountain Wine & Food Festival Chooses Brookline Public Relations Eight Years Running

Friday, February 24th, 2017

CALGARY- Feb. 24, 2017 – For the eighth consecutive year, Rocky Mountain Wine & Food Festival (RMWFF) has named Brookline Public Relations (Brookline), one of Canada’s leading boutique PR agencies, as its agency of record.

With several successful years of festivals and new-to-market offerings, RMWFF is excited about the opportunities 2017 brings, including its expansion into British Columbia. Known for hosting Alberta’s largest and most exciting wine and food event, RMWFF is thrilled to introduce its festival to Vancouver’s wine and food lovers in November 2017. This event will be added to RMWFF’s already impressive roster, which includes its annual wine and food festival, as well as Winefest in both Calgary and Edmonton. The Vancouver festival is a testament to RMWFF’s growth, while it remains true to providing wine and food loving fans with unforgettable wine and food tasting experiences.

“Rocky Mountain Wine and Food Festival is a vast undertaking and Brookline helps to strategize and execute our public relations objectives,” said Cathy Cook, Festival Director. “The Brookline team is enthusiastic, creative and supportive when it comes to our festival efforts and their determination plays an important role in the success of our events.”

In the coming year, Brookline will provide media relations for Winefest Calgary and Winefest Edmonton, as well as RMWFF in Calgary, Edmonton and Vancouver. Over the duration of each festival, Brookline will build awareness for RMWFF and Winefest through traditional, online and social media channels.

“Rocky Mountain Wine and Food Festival’s growth over the years has been impressive and we couldn’t be more thrilled that our partnership is growing in tandem with their expansion,” said Shauna MacDonald, Principal and Founder, Brookline Public Relations. “This is an exciting time and we can’t wait to put our best foot forward as we help Rocky Mountain Wine and Food Festival break into the Vancouver market.”

Brookline will continue to collaborate with RMWFF in 2017 to further develop brand awareness through media relations and additional public relations initiatives.

-30-

About Brookline Public Relations

Brookline Public Relations, Inc. is one of Canada’s leading boutique public relations agencies. Our firm is dedicated to helping organizations build awareness, credibility and strong reputations worldwide. We deliver PR campaigns that support our clients’ goals by implementing fresh and creative communications strategies with a solid and professional approach. Our passionate and driven team goes the extra mile for clients by challenging the status quo and never stopping at “good enough”. Our key services include: Media Relations, Financial Communications, Corporate Communications, Crisis Communications and Issues Management, Content Marketing, Social and Digital Media, Blogger and Influencer Engagement and Event Management. For more information please visit www.brooklinepr.com.

 

 

 

 

 

 

 

For more information, please contact:

Ashlee Smith

Brookline Public Relations                                

403-538-5641 ext. 111

asmith@brooklinepr.com

Beyond the usual limits of conventional thought or action

Tuesday, February 7th, 2017

“Begin, be bold, and venture to be wise.” ― Horace

This quote from an ancient poet still rings true many centuries later. It’s also something that Brookliners are keeping top of mind with the start of 2017. Every year, a new theme is selected to help guide Brookline’s strategic direction for the agency. For 2017, the theme is BOLD.

The new theme was even announced with boldness. We were all gathered in the boardroom re-capping on our 2016 goals, when our fearless leader Shauna announced that she had a special video for us. The video starts off with the first line of the lyrics to legendary rapper Nas’ song – Made You Look… “Now let’s get it all in perspective.” That sure grabbed my attention.

There are many reasons why the theme BOLD was chosen. Firstly, the theme of 2016 was STRENGTH. We aimed to prove that even in the weak economy that Alberta was facing, Brookline was still strong. We built up the agency’s strength – new clients, new hires, new office – the list goes on. Just take a look at our hashtag #BPRstrong to see what I mean. Now that we’ve built up a stronger foundation, we are well-positioned to take bold steps.

This theme isn’t all about us though. It’s time for Alberta’s entrepreneurial spirit to fly. Our province has some of the most inspiring people in it, and the start of this current downturn has proven exactly that. We’ve seen many new businesses start-up and thrive amidst the gloom and doom heard and seen all over the news. The impact they’ve had on the city is worth promoting.

We also think it’s a time for our clients (current and potential) to be bold, which isn’t always costly either. We will always offer you fresh and creative ideas. We believe it’s a time to think outside of the box and a time to stand out. Perhaps there is a project you’ve always dreamed about, but just haven’t had the time to get around to it. Let’s make 2017 that time.

I started this blog post with a quote, and I’ll end it with dozens more. Watch the video announcing Brookline’s BOLD theme on our YouTube page for many more famous quotes.

 

– Angela Cabucos is an Account Executive at Brookline. Her expertise lies in media relations, personal and corporate profile-building, writing and strategic communication planning. 

Simply Better Results: Brookline Public Relations named Edo Japan’s Agency of Record for the seventh consecutive year

Wednesday, February 1st, 2017

CALGARY (February 1, 2017) – Brookline Public Relations (Brookline), an award-winning boutique public relations agency, is thrilled to cook up another year of strategic public relations for Edo Japan (Edo). Brookline has been awarded Agency of Record (AOR) for Edo for the seventh consecutive year.

“We value Brookline’s strategic and creative public relations efforts to help us solidify Edo’s reputation as one of Canada’s top quick service restaurants,” said Dave Minnett, President and CEO, Edo Japan. “We look forward to continuing this relationship into 2017 and building momentum as Edo continues to grow across Canada.”

Edo Japan has been serving hot, fast and delicious Teppan-style meals to its customers for more than 35 years. Edo is committed to delivering fresh, delicious and ‘Simply Better’ meals to its customers with more than 115 locations across Canada.

Edo experienced growth and exciting changes throughout 2016 with the opening of eight new restaurants and the introduction of new store-front branding. Edo is poised for further growth into 2017 with new promotions and menu items, including their recently announced Chop Chop Bowls.

“We’re extremely happy to work with Edo in the coming year,” said Shauna MacDonald, Principal and Founder, Brookline Public Relations. “Edo’s team has always embraced forward-thinking and innovative ideas and it remains a true pleasure to work with its team. We are excited to continue telling Edo’s story by executing multifaceted campaigns and fresh public relations initiatives.”

Kicking off the new year in 2016, Edo partnered with online influencers, various fitness studios and local food banks to promote its Healthy Choices campaign. Edo also launched its popular new menu item, the Noodlefull Bowl, which Brookline supported with a variety of traditional and social media initiatives.

Another notable win for Edo was receiving the 2016 Canadian Franchise Association (CFA) Franchisees’ Choice designation. Edo was recognized for its accomplishment in receiving the designation for the past five years.

Edo’s ‘Edo a Little, Help a Lot’ Holiday Campaign saw success once again in 2016, with 25 cents from every spring roll purchased throughout the holiday season donated to local Canadian food banks. New this year was a ‘Double-Up Day’, during which Edo donated double the amount (50 cents) from every spring roll sold during a 24-hour period. Brookline supported Edo in building great partnerships with online influencers to promote Double-Up Day and the overall ‘Edo a Little, Help a Lot’ Holiday Campaign. In total, the campaign raised more than $64,000 for food banks across Canada.

Brookline’s work with Edo Japan in 2017 will include event management, traditional and digital media relations, issues and crisis management, and franchise communications.

 

About Brookline Public Relations

Brookline Public Relations, Inc. is one of Canada’s leading boutique public relations agencies. Our firm is dedicated to helping organizations build awareness, credibility and strong reputations worldwide. We deliver PR campaigns that support our clients’ goals by implementing fresh and creative communications strategies with a solid and professional approach. Our passionate and driven team goes the extra mile for clients by challenging the status quo and never stopping at “good enough”. Our key services include: Media Relations, Financial Communications, Corporate Communications, Crisis Communications and Issues Management, Content Marketing, Social and Digital Media, Blogger and Influencer Engagement and Event Management. For more information please visit www.brooklinepr.com.

About Edo Japan

Established in 1979 in Calgary, Alberta, Edo Japan was designed to bring the freshness of hot Japanese Teppan-style cooking to suburban shopping centres and food courts across Canada. Offering the highest quality, freshly prepared food in the quick service restaurant industry, Edo Japan has quickly become a popular alternative with more than 115 locations across Canada, and serving more than eight million meals annually. For more information please visit www.edojapan.com.

For further information, please contact:

Sophie Pilon
Account Supervisor
Brookline Public Relations
403.538.5641 ext. 110
spilon@brooklinepr.com
http://www.brooklinepr.com
http://www.twitter.com/brooklinepr
https://www.facebook.com/BrooklinePR
https://www.instagram.com/brookline_pr/