Archive for July, 2016

Hittin’ the Road in Style Thanks to Universal Ford Lincoln

Wednesday, July 20th, 2016

Ashlee Smith, Account Specialist


Brookline is excited to be working with Ford of Canada once again and we are looking forward to supporting their Southern Alberta grassroots public relations activities. We’ve supported the iconic brand with some exciting projects these past six months and we are thrilled to share some highlights in the following weeks. Enjoy the read, we sure enjoyed the road!

When driving on Alberta roads, safety is the first thing on everyone’s mind. So, when we had to hit the road in the middle of winter and head to Edmonton for a client media event, our first thought was we need a safe, reliable vehicle. We are precious cargo after all!

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We took the opportunity to experience a brand new 2017 Lincoln MKC loaned to us by Universal Ford Lincoln here in Calgary. For two ladies who own dated, shall we say, vehicles, we were tickled pink and jumped at the chance to safely travel in style to our northern neighbouring city.

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Technology has come a long way in vehicles with Ford offering an array of new technology across their lineup, and the 2017 Lincoln MKC is no exception. While driving the burgundy beauty, we noticed the lane keeping system which monitors road lane markings and helps drivers detect unintentional drifting outside of a lane. If the camera detects an impending unintentional drift, the system can use the steering system and the instrument cluster display to alert and aid drivers to stay in their lane. Needless to say, we had fun testing it out, safely of course!

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Yes! We were listening to rap oldies!

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The Lincoln MKC made a dull highway drive to Edmonton a real treat for us and we securely arrived on time for our media event and couldn’t wait to get back on the road in our luxury ride!

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Brookline is excited to be working with Ford of Canada once again and we are looking forward to supporting their Southern Alberta grassroots public relations activities.


-Ashlee Smith is an account specialist at Brookline Public Relations. She has solid work experience in community relations, marketing communications, event management, and media relations. She loves to get her hands dirty and immerse herself in ‘the details’.

Brookline Public Relations Announces New Clients, New Hires and New Promotions

Thursday, July 14th, 2016

Brookline adds to sports and real estate client roster, promotes Leanna Kruk and hires Tammy Mandelbaum

CALGARY (July 13, 2016) – Brookline Public Relations (Brookline) is proud to announce a number of new client wins, hires and promotions and is continuing to prove why they are one of Canada’s top boutique PR agencies. Recently, Brookline has signed on three new communications mandates from a variety of sectors including Mattamy Homes, Comrie’s Sports Equipment Bank, and OSTEN & VICTOR Alberta Tennis Centre.

Brookline has also promoted Leanna Kruk to Account Supervisor and hired Tammy Mandelbaum as Public Relations Assistant as part of Brookline’s expanding mandate. Kruk has been with Brookline for more than two years and is the strategic lead on a number of the agency’s key accounts. Mandelbaum brings a number of years of agency experience to the team and her particular love for sports communications is a great fit for Brookline’s client roster.

“The current economy has given us the opportunity to look at new markets and new industries, and it is because of this strategic foresight we have been able to expand our geographical reach,” explains Shauna MacDonald, Principal and Founder, Brookline. “Because of our great client roster, we are able to bring on and retain top talent to help support our growing business and ensure our clients are getting the best communications services possible.”

Brookline recently opened the much-anticipated Alberta Tennis Centre in Calgary as well supported Comrie’s Sports Equipment Bank with its mission of providing no-cost sports equipment to qualified Southern Alberta children. No stranger to the sports industry, Brookline has worked with various sporting organizations over the past decade including the Edmonton Oilers, Arizona Coyotes, Calgary Flames, Okanagan Hockey Group, Gordie Howe C.A.R.E.S Pro-Am Hockey Tournament, Hockey Canada and the World Junior National Hockey Championships.

“Brookline has proven time and time again that regardless of the task, they take it head-on and with complete professionalism,” says former NHL-alumni, Al Coates, current chair of the board for Comrie’s Sports Equipment Bank. “Whenever I need PR support for any of my current endeavours, Brookline is always my first call.”

North America’s largest privately owned homebuilder, Mattamy Homes, has also partnered with Brookline to provide project-based support in the service areas of media relations, event management and social media strategy.

“We are so excited, but also so honoured for all the fantastic opportunities that have come our way these past few months, particularly within a volatile economy,” adds MacDonald. “We look forward to continuing to prove that regardless of location, Brookline can provide top-tier communications support for any client in any location.”


About Brookline Public Relations, Inc.
Brookline Public Relations, Inc. is a strategic public relations and marketing communications firm dedicated to helping organizations build awareness, profile and credibility worldwide. Our core purpose is to support our clients’ goals with fresh and creative communications strategies by implementing a solid and professional approach while enthusiastically challenging the status quo. We want our clients to be recognized as industry leaders. Our services include: Media Relations, Corporate Communications, Crisis Communications and Issues Management, Integrated Marketing, Event Management and Social Media. For more information, please visit

For media inquiries, please contact:
Shauna MacDonald
Principal & Founder
Brookline Public Relations, Inc.

Brookline helps Cabela’s launch first mainland BC location in Abbotsford

Monday, July 11th, 2016

Doug Self, Account Executive


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Working with national and international brands, Brookline is no stranger to our clients having avid fans, but none more so than the fanatical Cabela’s supporters. Last fall, we had the pleasure of opening the first Cabela’s in Calgary, which included several thousand people lining up to browse the store on the day of grand opening, giveaways, a ribbon-arrowing and more smiling, diehard fans than we could imagine. When we were recently tasked with preparing the Cabela’s team and managing media relations for the grand opening of the Abbotsford location – we knew exactly what to expect.

Two weeks prior to the public grand opening, Brookline was on-the-ground in Abbotsford to provide media training, both education and on-camera practice, and run an invite-only media preview. Many of Lower Mainland’s most well-known bloggers and influencers from several specialities were in attendance, including those focused on parenting, lifestyle, events and outdoors sports. They were joined by local print, online and TV outlets to preview the 70,000 square foot outdoors mecca.

A quick two weeks later, Brookline was onsite for the grand opening festivities, which saw thousands of people through the doors on opening day, some lining up several days in advance to be at the front of the line. There were product giveaways, gift cards for those who showed up early to wait in line, samples of the house-made fudge and nuts, a DJ, Cabela’s Ambassadors (well-known outdoors personalities) and the traditional Cabela’s ribbon-cutting in which the ribbon is cut with an arrow fired from a tree stand in the parking lot. Did we mention it was raining? In typical-BC fashion, the rain didn’t keep anyone away, especially the outdoors-enthusiasts loyal to Cabela’s. Local media was onsite for the grand opening, which resulted in print and online video coverage of the event. As always, it was a sight to behold!

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The first guests are welcomed to Cabela’s Abbotsford.

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Don’t forget to look up at Cabela’s Abbotsford – there’s a Sasquatch in the trees!

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-Doug Self is an Account Executive in Brookline with a background rooted in the technology industry. His expertise lies in media relations, content creation, and communication and marketing strategy.