Archive for January, 2016

A Luxury Hotel Brand is Coming to Edmonton!

Wednesday, January 27th, 2016

Shae Pollock, Senior Intern


In January, it was announced that Edmonton’s ICE District will be the future home and first Alberta location for global hotel brand JW Marriott. Set in the heart of Edmonton’s downtown core, JW Marriott Edmonton will provide guests with luxurious hotel rooms, exclusive amenities and unsurpassed customer service.

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Brookline was honoured to support ICE District in executing and coordination one of Edmonton’s most significant hotel developments in over three decades. To maintain the exclusivity behind the announcement and generate excitement, limited details were released to media invitees. On January 13, guests gathered at ICE Headquarters where they were met with the sophistication, style and elegance reflective of JW Marriott’s iconic brand.

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JW Marriott Edmonton will feature 356 rooms and suites, more than 25,000 square feet of state-of-the-art meeting and conference space and one of the city’s largest ballrooms at over 10,000 square feet. The hotel will also feature Spa by JW, a luxurious spa offering an array of treatment options, and a restaurant operated by one of Canada’s premier restauranteurs.

Coordination of the exclusive announcement saw Brookline in charge of event logistics and execution, from managing show flow to organizing catering and even securing a key-shaped ice sculpture. With prominent media, ICE District partners and Marriott Hotel executives in attendance, Glen Scott, Senior Vice President, Real Estate for Katz Group, officially welcomed JW Marriott to ICE District’s family.

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The announcement garnered significant media attention from notable local, provincial and national outlets, including the Edmonton Journal, Business in Edmonton, CBC, Global, CTV and well-known hospitality publications. More than 44 media hits were received, in addition to an editorial impression of over five million.

Shae BW Vertical

-Shae Pollock is a senior intern at Brookline Public Relations. With two agency internships under her belt, Shae brings experience in the areas of event management, media relations and social media. She recently completed her Bachelor of Communications degree from Mount Royal University.

Brookline Public Relations Celebrates Four Years as Agency of Record for Marlborough Mall

Wednesday, January 20th, 2016


CALGARY (January 20, 2016) – Brookline Public Relations, Inc. (Brookline), an award-winning Canadian PR agency, is pleased to announce it will be serving as Marlborough Mall’s public relations agency of record for the fourth consecutive year.

Marlborough Mall is a community-focused shopping centre located in the heart of northeast Calgary. With more than 170 stores, Marlborough Mall has been a favourite for shoppers for over 40 years. Dedicated to giving back to the community, Marlborough Mall hosts numerous free activities, events and programs for its patrons throughout the year.

This spring, Marlborough Mall will host fashion-savvy student shoppers at GownTown, an annual affair that allows students to purchase lightly used graduation dresses for only $10, with proceeds aiding a local charity. Marlborough Mall will also partner with the Calgary Police Service (CPS) during the 2016 holiday season for CopShop. This annual event couples CPS officers with local students for a day of shopping aimed at fostering positive relationships between the CPS and youth in the community. Brookline will provide media relations and event logistics support for these and other events this year and is thrilled to be supporting Marlborough Mall as a fellow community-centric and charitable-minded organization.

Brookline will support the community-driven and fashion-oriented campaigns led by Marlborough Mall’s marketing division this year. The agency will also build brand awareness for the shopping centre through a variety of public relations initiatives including event management, media relations, crisis management and supplementary marketing.

“We are very excited to be working with Brookline for another year to utilize their fresh and creative approach to media relations, event management and community engagement,” said Kim Wiltse, Marketing & Specialty Leasing Director, Marlborough Mall. “Year after year, Brookline has demonstrated unparalleled skills and professionalism that have significantly helped to draw awareness to Marlborough’s numerous programs, and develop a deeper relationship with the Calgary community.”

“The team at Brookline is thrilled to be partnering again with Marlborough Mall, providing a number of unique, forward-thinking media relations campaigns and community projects in 2016,”said Shauna MacDonald, Principal and Founder, Brookline Public Relations. “The goal of our work is to engage the Calgary community and exceed media relations and communication goals for years to come.”

About Marlborough Mall

Follow Marlborough Mall:
Twitter: @MarlboroughMall
Facebook: /MarlboroughMall

About Brookline Public Relations, Inc.

Brookline Public Relations, Inc. is one of Canada’s leading boutique public relations agencies. Our firm is dedicated to helping organizations build awareness, credibility and strong reputations worldwide. We deliver PR campaigns that support our clients’ goals by implementing fresh and creative communications strategies with a solid and professional approach. Our passionate and driven team goes the extra mile for clients by challenging the status quo and never stopping at “good enough”. Our key services include: Media Relations, Financial Communications, Corporate Communications, Crisis Communications and Issues Management, Social Media, and Event Management. For more information, please visit

For further information please contact:

Madison Olyniuk
Senior Account Executive
Brookline Public Relations
P: 403-538-5641 ext. 109
C: 403-660-6747