Archive for October, 2015

Harvest Moon 2015

Tuesday, October 27th, 2015

Madison Olyniuk, Senior Account Executive & Alisha Samnani, Account Supervisor


Earlier this fall, Brookline was honoured to support Harvest Moon 2015 and Community Food Centres Canada (CFCC) for their annual “Farm-Raiser.” The highly anticipated event was created to help garner awareness and funds for a Community Food Centre in Calgary (in partnership with The Alex Community Food Centre) and profile Calgary’s prominent culinary scene.

Harvest Moon 1

Situated at the breathtaking 7K Panorama Ranch, the event welcomed more than 240 guests and chefs from local restaurants including: Alloy Dining (Chef Rogelio Herrera); Bonterra Tratorria (Chef Glen Manzer); Boxwood Café (Chef J.P. Comte); Meez Cuisine (Chef Judy Wood); 7K Ranch; The Nash Restaurant and Off Cut Bar (Chef Michael Noble);  River Café (Chef Matthias Fong); Rouge Restaurant (Chef Paul Rogalski); Yellow Door Bistro, Hotel Arts (Chef Quinn Staple); Cibo (Pastry Chef Erin Vrba); and late night snack by charbar (Chef Jessica Pelland).

The night also saw performances from the highly anticipated 54-40 and Chad Brownlee. Take a look below for glimpse into what the amazing night had to offer!

(Photo credits Tara Whitaker, Whitaker photography)

Harvest Moon 2

Harvest Moon 3

Harvest Moon 4

Harvest Moon 5

Harvest Moon 6

Harvest Moon 7

Harvest Moon 8

Madison Headshot

-Madison is a Senior Account Executive at Brookline. She brings experience in the areas of media and social media relations, event management and internal communications.

Alisha Headshot

-Alisha Samnani is an Account Supervisor at Brookline Public Relations. With a pulse on what’s hot and trending, Alisha offers a rare blend of big picture thinking and strategic execution. Her specific expertise lies in pinpointing public engagement opportunities and developing tailored communication strategies for her clients.

It’s a bird, it’s a plane…it’s a construction crane?

Monday, October 26th, 2015

Shae Pollock, Senior Intern


On September 26, the construction cranes over Edmonton’s ICE District came to life in a synchronized light and music show set against the downtown skyline. Brandon Vickerd’s Dance of the Cranes presented by ICE District was one of the most popular and eye-catching exhibits featured in Edmonton’s first ever Nuit Blanche, an all-night contemporary art event held in major cities across the world.

Nuit Blanche 1

Choreographed by Canadian artist Brandon Vickerd, Dance of the Cranes invited Edmontonians to experience the city’s bustling energy as ICE District and Rogers Place get ready to open in fall 2016. Spectators watched as four high-rise construction cranes, illuminated against the night sky, pivoted, swayed and rotated in sequence to music and lights.

Nuit Blanche 2

Brookline Public Relations had the pleasure of providing media relations support for the event lineup announcement, which welcomed Bob Black, Chief Project Development Officer at Oilers Entertainment Group, as a spokesperson. In addition, the Brookline team held coordinate media opportunities for the behind-the-scenes media preview/live rehearsal and public performance.

Nuit Blanche 3

Dance of the Cranes garnered significant media attention from notable local, provincial and national outlets including the Globe and Mail, Edmonton Journal, CBC and CTV News.  More than 50 media hits were received, in addition to an editorial reach of one million.

Nuit Blanche 4

Shae BW Vertical

-Shae Pollock is a senior intern at Brookline Public Relations. With two agency internships under her belt, Shae brings experience in the areas of event management, media relations and social media. She recently completed her Bachelor of Communications degree from Mount Royal University.

Brookline Public Relations Continues to Build National Presence with New Client Wins

Friday, October 16th, 2015

Good Earth Coffeehouse and Canada Beef join Brookline client roster for national communications support, music superstar Paul Brandt re-signs for cross-country tour

CALGARY (October 14, 2015) – There have been a lot of celebrations at Brookline Public Relations (Brookline) recently, as the Calgary-based public relations agency expands its client roster with Good Earth Coffeehouse and Canada Beef joining the team. Both brands have recently partnered with Brookline for communications support across Canada.

Good Earth Coffeehouse, a national café with more than 40 locations in Canada, has teamed-up with Brookline to build its profile across Canada and provide media/social relations and event management support around their new café openings. Brookline recently managed the opening of Good Earth’s newest location in Ottawa, Ontario, and is currently in the midst of planning subsequent launches and programs for the brand throughout Canada.

“Brookline is the perfect partner choice for our expanding business in Canada. Their exceptional food and drink, retail and lifestyle experience made them the obvious choice for Good Earth Coffeehouse,” says Michelle Winter, Director of Marketing, Good Earth Coffeehouse. “We are excited by their creative approach in helping to launch our brand in a variety of new markets.”

Canada Beef has also partnered with Brookline to lead a number of communications initiatives, including developing their annual report as well as providing communications and digital support for their upcoming rebranding campaign. Brookline will be executing media relations, consumer activations, internal communications and digital strategy for the national organization, helping to build Canada Beef’s profile in Canada and around the world.

Brookline is also singing some country tunes, as it re-signed to support country music superstar, Paul Brandt’s, current Canadian tour. Brookline is working with media coast-to- coast to drive awareness and ticket sales for one of Brookline’s most famous clients.

These wins come on the heels of signing international-brand Cococo Chocolatiers, owners of Chocolaterie Bernard Callebaut, as well as launching the 20,000 Homes Campaign in Toronto with the Canadian Alliance to End Homelessness – a program that brought national attention to this not-for-profit organization and their important initiative.

“Companies are recognizing the solid work Brookline has been doing in Canada and the days of being a Calgary-only PR agency is a thing of the past,” says Shauna MacDonald, Principal and Founder, Brookline. “Our stellar media relationships and strong strategic counsel means that regardless of where we are physically located, we are able to execute smart, creative communications programs anywhere in Canada.”

About Brookline Public Relations, Inc.

Brookline Public Relations, Inc. is a strategic public relations and marketing communications firm dedicated to helping organizations build awareness, profile and credibility worldwide. Our core purpose is to support our clients’ goals with fresh and creative communications strategies by implementing a solid and professional approach while enthusiastically challenging the status quo. We want our clients to be recognized as industry leaders. Our services include: Media Relations, Corporate Communications, Crisis Communications and Issues Management, Integrated Marketing, Event Management and Social Media. For more information please visit

For media inquiries, please contact:
Shauna MacDonald
Principal & Founder
Brookline Public Relations, Inc.