Archive for March, 2015

Don’t Get Burned By A Fraudulent Investment

Thursday, March 26th, 2015

Did you know that 30 per cent of Albertans believe they have been approached with a possible fraudulent investment? And did you know that only a quarter of Albertans have ever checked into the background of someone offering them an investment opportunity?

March is Fraud Prevention Month and the unfortunate reality is that fraud can affect anyone, regardless of age or gender. Brookline teamed up with the fraud-prevention superheroes at the Alberta Securities Commission (ASC) to create a multifaceted campaign to help educate Albertans about the very real risk of investment fraud and how to protect against it. The campaign included an interactive microsite and online quiz and the development of creative collateral (i.e. ‘Caution: Don’t Get Burned’ coffee mugs and ‘Measure Twice, Cut Once, Check First’ measuring tapes). Additionally, the campaign included a seamlessly executed media relations program, media buys in the Calgary and Edmonton markets and event management for pop-up café activations at multiple tradeshows and a local Calgary coffee shop.

We kicked off Fraud Prevention Month with a pop-up coffee shop, the CheckFirst Café, which made appearances at Café Rosso’s Stephen Avenue location in Calgary, as well as the Home and Gardens Show in both Calgary and Edmonton. The Café was incorporated as part of the ASC’s ongoing CheckFirst.ca campaign to help Albertans avoid investment fraud and protect themselves, their money and their financial dreams.

Customers at the Café Rosso activation were served ‘Lost Dream Lattes,’ ‘Fraud-accinos’ and other complimentary investment-themed early morning pick-me-ups. At the Home and Garden Shows, attendees enjoyed ASC’s signature ‘Red Flag Roast’ and ‘Uncertain-tea’ and had the opportunity to participate in an interactive quiz. ASC representatives were onsite at both events to provide information about how to ‘CheckFirst’ before investing and generate excitement about the campaign.

A province-wide advertising campaign also ran throughout the month of March in an ongoing effort to educate Albertans about the ‘Red Flags’ of investment fraud and remind them about how important it is to research investment opportunities.

What’s the takeaway you ask? All it takes to protect yourself from getting scammed is a quick online check that can be done in the time it takes to finish a cup of coffee.

-Caitlan Greene is an intern at Brookline Public Relations and is in her fourth year of public relations at Mount Royal University. Her previous agency experience enabled her to develop communication skills working with clients in a variety of industries.

Brookline Public Relations Begins Agency Of Record Partnership With Mattamy Homes

Wednesday, March 11th, 2015

Award-winning PR agency supports leading North American homebuilder

Calgary – March 11, 2015 – Brookline Public Relations Inc. (Brookline), one of Canada’s leading boutique PR agencies, is pleased to announce its recent association with Mattamy Homes (Mattamy) as the renowned homebuilder’s public relations agency of record for the company’s Calgary office.

Mattamy Homes is one of North America’s largest privately owned builders with 70,000 homes across Canada and the United States. An industry leader in home building and community planning, Mattamy is committed to providing the best experience to homeowners. From acquiring land to designing and building homes, Mattamy ensures the highest standards of excellence are met through every phase of the process.

“Mattamy Homes was established out of a need for homes and communities that better reflect the values of those living in them,” said Don Barrineau, Calgary Division President, Mattamy Homes “Brookline’s results-driven mindset and creative outlook will help bring attention to the positive impact Mattamy has in the communities it serves. We look forward to nurturing our budding relationship with Calgarians as they learn more about how we offer value to the communities where they live, work and play.”

Brookline will provide media relations support as Mattamy Homes continues to design and build homes that meet the needs, wants and preferences of all homeowners. Through the planning and execution of a community investment plan, Brookline will help bring additional brand awareness to Mattamy Homes and establish the builder as a business and community leader in Calgary and its surrounding municipalities.

“Mattamy Homes builds more than just houses – they are committed to creating inviting and dynamic communities,” said Shauna MacDonald, Principal and Founder, Brookline Public Relations. “Brookline admires the ‘The Mattamy Difference’ and could not be more excited to work alongside this exceptional value-driven Canadian organization to deliver strong and strategic results.”

About Mattamy Homes

Mattamy Homes is the largest privately owned homebuilder in North America, with operations across United States and Canada. Mattamy has built and closed more than 60,000 homes in 160 communities. In the United States, the company is represented in eight metropolitan areas – Minneapolis-St. Paul, Charlotte, Phoenix, Tucson, Jacksonville, Orlando, Tampa and Sarasota – and in Canada, those communities stretch across the Greater Toronto Area, as well as in Ottawa, Calgary and Edmonton. Visit www.mattamyhomes.com for more information.

About Brookline Public Relations

Brookline Public Relations, Inc. is a strategic public relations and marketing communications firm dedicated to helping organizations build awareness, profile and credibility worldwide. Our core purpose is to support our clients’ goals with fresh and creative communications strategies by implementing a solid and professional approach while enthusiastically challenging the status quo. We want our clients to be recognized as industry leaders. Our services include: Media Relations, Industry Analyst Relations, Corporate Communications, Crisis Communications and Issues Management, Marketing Communications and Event Management. For more information please visit www.brooklinepr.com.

For further information please contact:

Kristen McAdam
Account Executive
Brookline Public Relations
P: 403-538-5641 ext. 111
E: kmcadam@brooklinepr.com
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