Archive for January, 2015

A Look Back in Heels

Friday, January 30th, 2015

January has been such a whirlwind month at Brookline that we are beginning to question whether or not 2014 really was just a month ago. As we look forward to 2015 at the agency, it is always great to look back and reflect.

2014 was a milestone year for Brookline – it marked our 10 year anniversary, and what an amazing year it was. Some may even say it celebrated #10yearsofhappy…

Both long standing clients and new clients walked through the agency’s doors in 2014 and we relished in all the projects that came our way. The year was full of memorable moments from opening the largest runway in Canada to working with sports teams such as the Edmonton Oilers, and everything in between. We launched coveted global hotel brands, celebrated a decade with one of Calgary’s preeminent steak restaurants and welcomed two new airlines to the city. As Alberta continues to evolve, we have predicted economic outlooks with one of Canada’s most sought after economists and engaged Albertans in fraud prevention. Memorable? Absolutely.

Looking back over 10 years of business, I am so proud of the team we have built, the clients we have been so lucky to work with and the partners and colleagues who have helped us to deliver stellar results and execute flawless and fierce public relations campaigns.

2015 has some big Jimmy Choos to fill, but I have no doubt that with the stellar combination of our team, clients and partners that challenge us every day to do our best, this year will definitely be unforgettable.

– Shauna MacDonald is founder and Principal of Brookline Public Relations. When Shauna announced she was opening her own firm, the constant response was, “It’s about time!”

Her extensive knowledge of both Canadian and U.S. markets has helped various companies from start-up to established, gain and sustain market leader positions. If Shauna was not in public relations she would be a rock star, belting out tunes in her Jimmy Choos.

Sheldon Kennedy Appointed to Order of Canada

Thursday, January 29th, 2015

Brookline recently had the opportunity to provide support to Sheldon Kennedy on several exciting projects, including his appointment to the Order of Canada in December 2014.

Established in 1967, the Order of Canada honours Canadians who have demonstrated outstanding dedication and service to the community. Sheldon’s bravery and commitment to ending the cycle of child abuse has made him a leader in child advocacy worldwide.

Brookline’s media relations efforts helped draw local, national and international media attention to Sheldon. His appointment garnered close to 175 hits, with stories appearing in notable outlets such as the Globe and Mail, Calgary Herald, Toronto Star, Fox News, NBC and CBC.

Sheldon’s appointment to the Order of Canada has created a platform for conversations surrounding child abuse, while working to change the stigmatism associated with these issues.

Brookline was honoured to work alongside Sheldon, Respect Group and the Sheldon Kennedy Child Advocacy Centre in bringing attention to child abuse and mental health issues.

– Shae Pollock is an intern at Brookline Public Relations. She is going into her fourth year of public relations at Mount Royal University, where she developed her communication skills working for non-profit organizations.

Brookline Public Relations Selected To Represent Botaneco As Agency Of Record

Thursday, January 15th, 2015

Calgary – Jan. 15, 2015 – Award-winning PR agency Brookline Public Relations Inc. (Brookline) will be supporting Botaneco, Inc. (Botaneco), as their official agency of record this year.

In 2012, Botaneco amalgamated intellectual property, viable assets and key people with the knowledge and experience to exploit novel oilseed technology. The company’s technology platform has the ability to produce unique co-product streams from oilseeds that are not available through conventional processing. Botaneco develops ingredients that are used in skin care and hair care applications including cleansers, shampoos, anti-aging, moisturizers, sunscreens, lip care, baby care and hand sanitizers.

The ‘made in Alberta’ company started as a University of Calgary research project, and has grown into a thriving agri-innovation company. The current plea for all natural, high performance ingredients in the personal care industry has stimulated a high demand for Botaneco products and as a result, the company has experienced immense success over the past two years.

“We are excited to be providing Botaneco with PR support on their unique and all natural product offerings,” said Shauna MacDonald, Principal and Founder of Brookline Public Relations. “Our team is looking forward assisting Botaneco in achieving their goals and building awareness for their brand within the personal care industry.”

“The choice to work with Brookline was an easy one,” said James Szarko, President and CEO of Botaneco. “We are excited to start 2015 with such a solid and creative team providing us with strategic expertise in our quest for brand recognition and industry leadership.”

Brookline will develop help Botaneco with fresh and creative PR through media relations, strategic communications, website development and more.

About Botaneco Inc.

Botaneco Inc. prides themselves on providing quality products using natural ingredients. The health sciences and technology company specializes in developing, manufacturing and marketing personal care products. The management team at Botaneco collectively shares over 75 years of experience in the consumer health industry. Their vast experience covers marketing, operations, finance, distribution, research and development, and commercialization. For more information, please visit

About Brookline Public Relations

Brookline Public Relations, Inc. is one of Canada’s leading boutique public relations agencies. Our firm is dedicated to helping organizations build awareness, credibility and strong reputations worldwide. We deliver PR campaigns that support our clients’ goals by implementing fresh and creative communications strategies with a solid and professional approach. Our passionate and driven team goes the extra mile for clients by challenging the status quo and never stopping at “good enough”. Our key services include: Media Relations, Financial Communications, Corporate Communications, Crisis Communications and Issues Management, Social Media, and Event Management. For more information please visit

Media Contact:
Leanna Kruk
Senior Account Executive
Brookline Public Relations, Inc.
P: 403-538-5641 ext. 108
C: 403-390-2170