Archive for November, 2014

Brookline Supports the Canadian Alliance to End Homelessness

Friday, November 28th, 2014

In October and November Brookline had the opportunity to work with the Canadian Alliance to End Homelessness (CAEH) on three projects: The release of a national report on the state of homelessness in Canada, media management for their national conference, and media relations for “Band Together”, a Vancouver concert to help end homelessness.

Brookline’s efforts helped the Canadian Alliance to End Homelessness gain national media attention about the issue of homelessness and what’s being done. Between the report, conference and concert, the Canadian Alliance to End Homelessness achieved more than 150 media hits, including notable stories on CTV, CBC, Omni, Breakfast Television, Global, major newspapers across the country and nationwide talk radio.

The concert “Band Together” took place at Vancouver’s Orpheum Theatre and featured performances by Blue Rodeo, Dustin Bentall and country duo High Valley.

-Paula Worthington is vice president of Brookline Public Relations. She has a unique background that includes a broad range of skills: public relations, marketing, branding, advertising, writing, event planning, community relations, crisis management, corporate communications and more.

Brookline Public Relations Selected as Agency of Record for the Edmonton Arena District

Thursday, November 6th, 2014

Calgary – Nov. 6, 2014 – Brookline Public Relations Inc. (Brookline) is excited to announce they have been named the agency of record for the Edmonton Arena District (EAD), a joint venture between the Katz Group and WAM Development Group (WAM).

The Edmonton Arena District, located in the heart of downtown Edmonton, will be a world-class entertainment and business centre. A mix of residential, business, retail and hospitality venue spaces, the EAD will integrate work, life and play in one centralized public area. Anchored by Rogers Place Arena, future home of the Edmonton Oilers, the EAD will transform Edmonton’s core into a dynamic mixed-use urban destination.

“WAM has been working with Brookline for several years and we are excited to continue this relationship as we embark on the Edmonton Arena District project in partnership with the Katz Group,” said Darren Durstling, President and CEO of WAM.  “Brookline has proven their ability to provide public relations excellence and brilliant event execution time and time again. We continue to value their commitment to delivering strong, solid results.”

With an expected completion date of fall 2016, the first phase of this revitalization project will bring an exciting change of pace to Alberta’s capital city. Currently, Brookline is managing all public relations activities for the EAD including media relations, crisis communications, and event management.

“We look forward to continuing our partnership with WAM and Katz Group as we work together on the Edmonton Arena District,” said Shauna MacDonald, Principal and Founder of Brookline Public Relations. “We are thrilled to be involved in such an exciting project that will completely change the dynamic of downtown Edmonton.”

About the Edmonton Arena District

The Edmonton Arena District (EAD) will be a world-class destination, developed by a joint venture between Katz Group and WAM Development Group. The EAD will offer Edmontonians and visitors from around the world a place to live, work and play. Anchored by a public plaza and the Rogers Place Arena, the EAD will house an upscale hotel, two office towers, condominiums and rental apartments. As well, the urban village will offer a variety of eateries, retail options including boutique shops, a grocery store, pharmacy, and year-round entertainment and attractions. The EAD will be a dynamic, mixed-use urban destination that is true to Edmonton’s character and unlike anything in North America.

About Brookline Public Relations, Inc.

Brookline Public Relations, Inc. is one of Canada’s leading boutique public relations agencies. Our firm is dedicated to helping organizations build awareness, credibility and strong reputations worldwide. We deliver PR campaigns that support our clients’ goals by implementing fresh and creative communications strategies with a solid and professional approach. Our passionate and driven team goes the extra mile for clients by challenging the status quo and never stopping at “good enough”. Our key services include: Media Relations, Financial Communications, Corporate Communications, Crisis Communications and Issues Management, Social Media, and Event Management. For more information please visit

Media Contact:
Leanna Kruk
Brookline Public Relations, Inc.
P: 403-538-5641 x 108

Learning to Lead

Wednesday, November 5th, 2014

Is a leader born or made? I believe the debate will always remain a topic of conversation. Instead of debating the theory, I decided to test it.  I recently had the opportunity to attend a two-day leadership course that focused on developing one’s personal leadership skills through a series of self-evaluation tests and personal reflection tools.

Among the key learnings I was able to take away from the course, three main points stood out as items to reflect upon and to grow and develop.

I am an ESTJ. What is an ESTJ you ask? Well, that is my leadership type indicator code – it also stands for Extraversion, Sensing, Thinking and Judging. Results from an online test measured which leadership attributes I exude more often than other traits, which provided me with a type indicator – ESTJ. Through this evaluation, I learned not only key leadership traits about myself, but also how I can utilize my characteristics to better work with others that fall into a different type indicator.

Another key learning I took away from the course was how to take the time to reflect. I found I was spending a lot of time reflecting on a negative experience – what had gone wrong and how to strategically fix it. Great leaders take the time to understand a situation, good or bad, and consider how to improve it and what to learn from it. I’ve started the practice of reflecting on a daily basis and have found it provides me with the ability to feel greater confidence in my decisions as I’ve taken the appropriate time to consider them.

The final key learning that I was particularly intrigued by is that great leaders take the time to road map their future – they don’t leave it to fate to decide what will happen in life. I learned that road mapping can be done in many formats, whatever resonates with the person creating the road map. Our instructor had us road map what was important to us through a creative drawing in the form of a coat-of-arms, a symbolic representation of what we value, how we would like to be seen and what leadership direction we would like to go.

Okay, don’t laugh, it’s been a while since I’ve broken out the pencil crayons!

-Leanna Kruk is a Senior Account Executive at Brookline Public Relations. A native Torontonian, she started her public relations career in agency where she has managed clients in various industries, offering them a wide-range of public relations services. She is passionate about public relations and uses her experience to deliver solid results for clients.