KLM – Five Years of Inspiration

Recently, Brookline helped KLM Royal Dutch Airlines celebrate its five year anniversary in Calgary. KLM first landed in Calgary in May 2009 and has spent the past five years delivering quality service to international travellers.  Brookline was pleased to help plan a two-part event that highlighted KLM’s success and bright future in Calgary.

The slogan for the anniversary was “KLM – 5 Years of Inspiration” and focused on celebrating and sharing the stories that make KLM a unique airline in the industry.  With a great understanding of the Calgary market, Brookline supported KLM in delivering a professional and creative event.


Held at Rush Ocean Prime in downtown Calgary, the event kicked-off with a luncheon that welcomed trade partners, airport executives and key media. Brookline recognized the event needed to be both classic and modern, and worked with Rush Ocean Prime to create a three-course menu that drew on traditional Dutch cuisine for inspiration. Continuing with the Dutch theme, Brookline incorporated subtle hints of the Netherlands’ landscape with tulip centrepieces and windmill accents.


The event continued later that night with an evening reception for social media fans and Flying Blue members, KLM’s frequent flyer program. Guests were treated to live music, hors d’oeuvres and a swag bag featuring KLM goodies. Everyone was invited to take their picture at the onsite photo booth for a chance to win two round-trip tickets to any European destination. Jonathan Love from Calgary’s very own HeeBee-Jeebees was even on hand to snap a few photos with fans.


Members of the Brookline team helped manage event logistics and show flow (and test out the photobooth firsthand). Here at Brookline, we are honoured KLM chose us to help celebrate such a momentous occasion in Calgary.

– Shae Pollock is an intern at Brookline Public Relations. She is going into her fourth year of public relations at Mount Royal University, where she developed her communication skills working for non-profit organizations.

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