Archive for April, 2014

Brookline Public Relations and Rocky Mountain Wine & Food Festival Announce Fifth Year of Partnership

Monday, April 14th, 2014

FOR IMMEDIATE RELEASE

Calgary – April 14, 2014 – For the fifth consecutive year, Brookline Public Relations has been selected to represent Rocky Mountain Wine & Food Festival (RMWFF) as its 2014 agency of record.

As producer of the largest wine and food event in Alberta, RMWFF enjoyed a year of success hosting its signature wine and food festivals in Banff, Calgary and Edmonton. In addition, RMWFF was pleased to celebrate Winefest in both Calgary and Edmonton, with positive reception from vendors and attendees alike. In 2014, RMWFF will again bring wine and food lovers together to experience an extensive selection of premium exhibitors during another year of hallmark events.

“Rocky Mountain Wine & Food Festival has enjoyed partnering with Brookline for a number of years now,” said Cathy Miller, Festival Director. “Their support on all of our festival events has been incredible and we truly appreciate the great energy and fresh perspective that they bring to the table.”

Brookline will continue to provide media relations for RMWFF in the coming year. Each festival will be supported by Brookline in order to build awareness for RMWFF in Banff, Calgary, Edmonton and the surrounding areas.

“Working with Rocky Mountain over the years has been a privilege,” said Shauna MacDonald, Principal and Founder of Brookline Public Relations. “We are eager to see what this year has in store for our partnership and look forward to assisting their team in putting on another round of exceptional events.”

Brookline will collaborate with RMWFF in 2014 to further develop brand awareness through media relations and additional public relations initiatives.

-30-

About Brookline Public Relations

Brookline Public Relations, Inc. is a strategic public relations and marketing communications firm dedicated to helping organizations build awareness, profile and credibility worldwide. Our core purpose is to support our clients’ goals with fresh and creative communications strategies by implementing a solid and professional approach while enthusiastically challenging the status quo. We want our clients to be recognized as industry leaders. Our services include: Media Relations, Industry Analyst Relations, Corporate Communications, Crisis Communications and Issues Management, Marketing Communications and Event Management. For more information please visit www.brooklinepr.com.

Media Inquiries

Alisha Samnani
Brookline Public Relations
Ph: 403-538-5641 ext 102
E:asamnani@brooklinepr.com

General Festival Inquiries

Daytanya Fissell
Ph: 403-228-0777
E: daytanya@rockymountainwine.com

Black & Silver: Ford unveils the new Lincoln

Thursday, April 3rd, 2014

Brookline recently supported Ford Canada at the Calgary International Truck and Auto Show from March 12-16, 2014. Brookline worked to find creative ways to generate excitement about Ford’s presence at the Auto Show and the launch of their new products.

Armed with a great understanding of the Calgary market, Brookline worked on planning a fresh and creative event for Ford Canada and their newest member – the Lincoln MKC. Brookline, in partnership with Ford Canada and PARK, put together “Black & Silver”, a party to launch the all-new 2015 Lincoln MKC. Key influencers, media and bloggers dressed to impress (in black and silver), sipped on cocktails and enjoyed the delicious food catered by Nicole Gourmet Catering. The event was capped off by a silent auction showcasing art inspired by the luxurious Lincoln MKC from four local artists.  All proceeds from the silent auction went to PARK.

The artists that were featured in the silent auction were as follow:

Malika Rajani – Designer

Kirk Dunkley – Sculptor

Dean Stanton – Painter

Ellinor Stenroos – Jeweler

The event concept was inspired by the Lincoln MKC and how it was conceptualized and built. In an effort to reinforce its brand as a luxurious automaker, Lincoln’s engineers and designers captured the arts, music and food cultures to create the brand new MKC.

While unveiling their brand new product, Lincoln was also able to raise funds for a great local organization – PARK.

– Sophie Pilon is a seasoned public relations practitioner who has worked with a variety of companies, professional and amateur sport teams and not-for-profit organizations. Sophie’s strength lies in creating tailored strategic communications and media relations plans delivered to each client and their needs.