Archive for February, 2014

Brookline Public Relations Announced as Agency of Record for Marlborough Mall

Friday, February 14th, 2014

FOR IMMEDIATE RELEASE

Calgary – Feb.  14, 2014Marlborough Mall has once again named award-winning PR agency, Brookline Public Relations, as their agency of record for 2014.

Calgary-based Marlborough Mall is a community-focused shopping centre that boasts over 110 stores and has operated successfully for over 40 years. Located in the heart of the northeast, Marlborough Mall is dedicated to giving back to the community and hosts numerous free activities, events and programs for it shoppers throughout the year.

In early 2014, Marlborough Mall will host GownTown, a unique event that offers savvy student shoppers the opportunity to purchase a gently used graduation dress for $10, with proceeds benefiting a local charity. During the 2014 holiday season, Marlborough will also partner with the Calgary Police Service (CPS) to host CopShop, which pairs local students with members of CPS for a day of holiday shopping. This annual event rewards well-deserving Calgary youth and helps build positive relationships with the CPS. Brookline is excited to continue with the media relations and event support of these, and many similar events throughout the year.

Brookline and Marlborough Mall will continue working together to create unique marketing campaigns, focused on promoting the fashion finds available at the shopping centre. Working with a variety of well-known stylists, photographers and creative directors, Brookline will again oversee the development the “Style Yourself” fashion-focused campaign which was started in 2013.

“The Brookline team has provided us with an endless supply of creativity and professionalism that has allowed us to deliver solid results to our patrons and members of the community,” said Kim Wiltse, Marketing Director, Marlborough Mall. “We are excited to begin 2014 with such a strong partnership and look forward to the upcoming projects that will permit us to further connect with the Calgary community.”

Brookline will also be supporting Marlborough Mall’s sister shopping centre, Westbrook Mall, in celebrating its 50th anniversary this year. Both parties are eager to collaborate on a fresh and creative anniversary campaign to celebrate Westbrook’s longevity in the Calgary community.

“We look forward to collaborating with Marlborough Mall and Westbrook Mall on a number of community projects and fashion-forward campaigns this year,” said Shauna MacDonald, Principal and Founder, Brookline Public Relations. “It is always a pleasure to work with local businesses like Marlborough Mall that are so community focused and open to creativity.”

Brookline will continue to support fashion-oriented campaigns led by Marlborough Mall’s marketing division and build brand awareness for the shopping centre through additional public relations initiatives. Brookline’s 2014 partnership with Marlborough Mall will include event management, media relations, crisis management and support on marketing initiatives.

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About Marlborough Mall

Follow Marlborough Mall:
Website: www.marlboroughmall.com
Twitter: @MarlboroughMall
Facebook: /MarlboroughMall
Pinterest: http://pinterest.com/marlboroughmall/

About Brookline Public Relations

Brookline Public Relations, Inc. is a strategic public relations and marketing communications firm dedicated to helping organizations build awareness, profile and credibility worldwide. Our core purpose is to support our clients’ goals with fresh and creative communications strategies by implementing a solid and professional approach while enthusiastically challenging the status quo. We want our clients to be recognized as industry leaders. Our services include: Media Relations, Industry Analyst Relations, Corporate Communications, Crisis Communications and Issues Management, Marketing Communications and Event Management. For more information please visit www.brooklinepr.com.

For further information please contact:

Madison Olyniuk
Brookline Public Relations
P: 403-660-6747 ext. 109
E: molyniuk@brooklinepr.com
http://www.brooklinepr.com
http://www.twitter.com/brooklinepr
https://www.facebook.com/BrooklinePR

Field Law Chooses Brookline Public Relations As Agency Of Record For Third Consecutive Year

Monday, February 10th, 2014

FOR IMMEDIATE RELEASE

Leading regional law firm partners with award-winning PR agency

Calgary – Feb. 10, 2014 – Brookline Public Relations Inc. (Brookline) is delighted to announce they will continue as the agency of record for Field Law for the third consective year.

Field Law is undoubtedly one of Western Canada’s premier law firms, boasting strong legal services for organizations and a unique and welcoming firm culture. Brookline is proud to provide ongoing media relations and communications planning support to Field Law for all of its 2014 intiatives.

In addition to supporting Field Law with a variety of events and projects, Brookline assisted Field Law with one of its hallmark initatives of 2013; the Field Law Community Fund program. The program grants $1,000-$30,000 annually to deserving organizations that better the communities that Field Law serves. Community partnership is a top priority for Field Law. Moving forward, Field Law will distribute at least $75,000 annually to their overall giving program to provide longevity and continued support to the local communities they serve.

“We had an incredible experience getting to know the participants of the Community Fund Program and were so energized seeing it come to life,” says Simone Hughes, Chief Marketing Officer at Field Law. “Brookline has been instrumental in supporting the Community Fund program and delivered solid results for our firm.”

Brookline assisted with the development and overall awareness of Field Law’s Community Fund program. In addition, Brookline coordinated ongoing media relations and provided social media support.

“Brookline has seen first hand Field Law’s dedication to enriching the lives of their clients, and the local communites in which they serve,” says Shauna MacDonald, Principal and Founder of Brookline. “We look forward to continuing to collaborate with one of Western Canada’s most engaged law firms.”

In 2014, Brookline will deliver strategic communications tactics to Field Law to continue building brand awareness through media relations, marketing communications, social media and event support.

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About Field Law

Field Law is a western and northern regional law firm, recently voted as a Top 10 firm in Canada with offices in Calgary and Edmonton, Alberta and Yellowknife, Northwest Territories. More than 120 lawyers work together to provide a wide variety of legal services to businesses and institutions in corporate and commercial matters, litigation and dispute resolution, labour and employment, insurance, intellectual property occupational health and safety, privacy, professional regulatory and medical malpractice issues. Additionally the firm provides private services to individuals including estate planning services and real estate transactions. Field Law is a member of SCG Legal, a seamless global network allowing members to navigate a complex and ever-changing legal landscape and capitalize on the strength and effectiveness of the network to help clients solve today’s toughest business challenges.

About Brookline Public Relations

Brookline Public Relations, Inc. is a strategic public relations and marketing communications firm dedicated to helping organizations build awareness, profile and credibility worldwide. Our core purpose is to support our clients’ goals with fresh and creative communications strategies by implementing a solid and professional approach while enthusiastically challenging the status quo. We want our clients to be recognized as industry leaders. Our services include: Media Relations, Industry Analyst Relations, Corporate Communications, Crisis Communications and Issues Management, Social Media, Marketing Communications and Event Management. For more information please visit www.brooklinepr.com.

Media Contact:
Andria Campbell
Brookline Public Relations, Inc.
P: (403) 538-5641 ext. 112
E: acampbell@brooklinepr.com

Brookline Public Relations and Edo Japan Join for Another Collaborative Year

Tuesday, February 4th, 2014

FOR IMMEDIATE RELEASE

Calgary – February 4, 2014 – For a fourth consecutive year, Edo Japan has named Brookline Public Relations, one of Canada’s leading boutique PR agencies, their public relations agency of record.

Edo Japan celebrated a successful 2013 with new store openings in Lethbridge, Calgary and Edmonton. Most notably, they rounded out the year with their #EdoElf Holiday Campaign. This engaging community initiative aligned with the festive season of giving, and encouraged individuals to pay a good deed forward. The Edo Elves brightened the day of others by performing good deeds such as carrying shopping bags, scraping off icy cars and handing out holiday treats. Shaw TV caught up with Tom Donaldson, President and CEO of Edo Japan, in downtown Calgary and saw the Edo Elves in action. Check them out at Calgary ShawTV.

During the 2013 holidays, Edo Japan partnered with food banks across Canada, including the Calgary Food Bank, to provide food and resources to those in need.  Over $15,400 was raised upon completion of the new campaign. To date, Edo Japan has raised more than $120,000 for local food banks in Canada.

“Edo Japan cares about the many communities we work and live in,” said President and CEO, Tom Donaldson. “Hunger affects people from all walks of life and Edo Japan has been supporting the food bank for a number of years now. This past holiday season, we wanted to give back to the community and the food bank was a natural partner as they service all communities in this great city.”

Brookline looks forward to working with Edo Japan in 2014 with continued brand awareness and creating fresh and inventive public relations campaigns. “Shauna MacDonald and her team are client focused PR strategists,” said Tom Donaldson. “Brookline has provided a gateway to multiple media and public relations opportunities for Edo Japan and we can’t wait to see what they think up next!”

“Our ongoing collaboration with Tom Donaldson and the entire Edo Japan team has been a thrilling journey. Edo Japan remains open to all our creative concepts and we are eager to continue working with them to achieve their goals,” said Shauna MacDonald, Principal and Founder of Brookline Public Relations.

Brookline’s work with Edo Japan in 2014 will include event management, media relations, issues and crisis management, and franchise communications.

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About Edo Japan

Established in 1979 in Calgary, Alberta, Edo Japan was designed to bring the freshness of hot Japanese Teppanyaki-style cooking to suburban shopping centres and food courts across Canada. Offering the highest quality, freshly prepared food in the quick service restaurant industry, Edo Japan has quickly become a popular alternative with more than 100 locations across Canada, and serving more than eight million meals annually. For more information please visit www.edojapan.com.


About Brookline Public Relations

Brookline Public Relations, Inc. is a strategic public relations and marketing communications firm dedicated to helping organizations build awareness, profile and credibility worldwide. Our core purpose is to support our clients’ goals with fresh and creative communications strategies by implementing a solid and professional approach while enthusiastically challenging the status quo. We want our clients to be recognized as industry leaders. Our services include: Media Relations, Industry Analyst Relations, Corporate Communications, Crisis Communications and Issues Management, Marketing Communications and Event Management. For more information please visit www.brooklinepr.com.

For further information please contact:

Alisha Samnani

Brookline Public Relations

O: 403.538.5641 ext. 102
E: asamnani@brooklinepr.com

http://www.brooklinepr.com

http://www.twitter.com/brooklinepr

https://www.facebook.com/BrooklinePR