Archive for July, 2013

Western Hospitality Takes on a New Meaning with Jack Daniel’s

Wednesday, July 31st, 2013

It’s typically a busy week for the Brookline team during the Calgary Stampede as we are tasked to help clients with launches, initiatives and events throughout the city. This year was no different. We had the opportunity to support the renowned whiskey brand, Jack Daniel’s, with media relations and execute an exclusive Stampede tasting.

Jack Daniel’s was a proud sponsor of the 2013 Calgary Stampede and supporting sponsor of Nashville North. Jeff Arnett, master distiller for Jack Daniel’s Distillery in Lynchburg, Tennessee, visited Calgary for the 101st Calgary Stampede to celebrate the partnership and promote several of the Jack Daniel’s brands.

Arnett, along with his team, lugged in five different brands of the honey-coloured liquor including the limited edition SINATRA Select brand (which is only available at select Canadian duty free stores).  The tasting took place at Murrieta’s with a five-course meal to accompany the Jack Daniel’s cocktails.

Here are some interesting facts we learned about Jack Daniel’s:

  • All bourbons are whiskeys but not all whiskeys are bourbon.
  • Gentleman Jack is the closest Jack Daniel’s brand to a Canadian Whiskey.
  • SINATRA Select was created in honour of Frank Sinatra.
  • Frank Sinatra was buried with a bottle of Jack Daniel’s No.7, a roll of dimes and a pack of cigarettes.
  • Back in 1955 Frank Sinatra was quoted on stage as saying “Jack Daniel’s is the nectar of the Gods,” and within one year, the sales doubled.
  • Each barrel is carefully handcrafted; Jack Daniel’s is the only spirit manufacturer in the world that handcrafts its own barrel.
  • Arnett was named the seventh master distiller in the history of the Jack Daniel Distillery in 2008, which has been in operation since the mid-1850s.
  • As master distiller, Arnett oversees the entire whiskey-making process of milling, yeasting, fermentation, distillation, charcoal mellowing and maturation. He also oversees a panel of official whiskey tasters who are responsible for deciding – by smell and taste, not by the calendar – when a barrel of whisky is ready for bottling.

Both Jack Daniel’s and the Calgary Stampede have longstanding histories and value tradition, western hospitality and community spirit.  Brookline was pleased to help elevate the whiskey brand’s profile in Calgary.

– Sophie Pilon is an Account Specialist at Brookline Public Relations. She is a seasoned public relations practitioner who has worked with a variety of companies, professional and amateur sport teams and not-for-profit organizations.

New CEO in town: Encana announces new leader

Monday, July 22nd, 2013

Earlier this summer, Brookline was thrilled to have the opportunity to support Encana with the announcement of their new President and CEO.

Encana’s interim CEO had been in place for just over five months and the industry was well aware that the search for a permanent leader was taking place. The anticipation of who would take the helm of Canada’s largest natural gas producer made this an exciting event to be a part of.

Brookline supported the Encana Investor Relations and Communications team with logistics planning and coordination of a media roundtable and three employee town halls in Calgary, Denver and Plano in conjunction with the announcement.

On June 11, 2013, Mr. Doug Suttles, former Chief Operating Officer of BP Exploration and Production started his job as President & Chief Executive Officer and a director of Encana. Mr. Suttles has led oil and gas businesses in numerous countries and consistently delivered strong results.

The appointment of Encana’s new President and CEO generated ample national and local news coverage and Brookline was proud to support them with the announcement.

Quick facts about Encana:

  • Encana is a leading North American energy producer that is focused on growing its strong portfolio of diverse resource plays producing natural gas, oil and natural gas liquids.
  • On June 22, 2013, Encana donated $500,000 to assist with flood relief efforts in southern Alberta.

Natalie Green is Account Supervisor at Brookline and has extensive communications experience within diverse sectors including aviation, agriculture, energy, government and securities regulation.

Everything happens for a reason: One year anniversary

Wednesday, July 17th, 2013

I don’t believe in luck.

I believe that everything happens for a reason.

There had to be a reason why one of the first people I met when I moved to Calgary five years ago was Shauna MacDonald. There had to be a reason why Shauna MacDonald called me on a cloudy Wednesday to see if I could meet with her. There had to be a reason why I took a leap of faith and accepted a position at Brookline Public Relations.

This past year has gone by so fast it’s been a blur. I have had unbelievable opportunities to work on some of the best projects this city (and dare I say country) has to offer.  Side by side with an incredible roster of powerful professionals, I have had the opportunity to work on numerous proposals, product/campaign launches and events including: the launch of Canadian Oil Sands Math Minds community engagement program; the opening of MARKET Restaurant; a tasting event for the new and exclusive Jack Daniel’s Sinatra Select brand; the launch of a new Air Canada flight; Paul Hardy’s 10th anniversary Fashion Show; the acquisition of the Phoenix Coyotes by IceArizona group – and that’s just a few!

My first year at Brookline has enabled me to grow, not only as a professional, but also as an individual. I have cultivated incredible connections with both local and national media, and I’ve climbed the learning curve in event management and learned the ropes of proactively identifying and securing solid media opportunities for clients. Working at Brookline has improved my writing, editing, problem-solving and leadership skills.

A highlight from my first year at Brookline has been, and continues to be, working with the Brookline team day-in and day-out. The work environment at Brookline is fabulous; Brookliners support each other through everything! There is something to be said about working for an organization where everyone has your back.

Agency life is demanding and requires perseverance, adaptability and passion, and I’m proud to bring those qualities to the team. This past year has been one of my most rewarding experiences and I can’t wait to tackle the years to come.

– Sophie Pilon is an Account Specialist at Brookline Public Relations. She is a seasoned public relations practitioner who has worked with a variety of companies, professional and amateur sport teams and not-for-profit organizations.