Archive for July, 2012

Three Ways That Social Media Platforms Are Like High-Maintenance Plants

Friday, July 27th, 2012

As the owner of arguably the world’s most temperamental desk plant, I have recently realized some striking similarities between my plant and social media platforms. Highlighted below are three parallels that I’ve found both managing and executing social media for clients, as well as creating my own personal and professional networks.

1. They require attention… a lot of it.

Being “on” a social media platform can be a great first step, but it is only step one. If you don’t have the time and resources available to be present and actively engaged on a particular platform, you might as well not be on it at all. Aim for quality over quantity: the point of social media sites is to build conversations and relationships, not to create as many accounts as you can.

2. They do not come with a universal set of rules.

My plant came with care instructions indicating it needed direct sunlight… which nearly killed it within the first week. Articles can be found online providing advice as to the optimal times to share content, recommendations for the frequency of Tweets and Facebook posts, the tone that will best engage others, and countless other topics. While this can provide a solid foundation for your social media strategy, one size does not fit all. Make sure you’re meeting the needs of your distinct audience(s).

3. They have a unique personality.

Too often, people and companies see a shiny new social media platform and immediately jump to include themselves. Focusing on the newest or trendiest platforms available is not the most effective way to plan your social media involvement. Instead, focus on your objectives and end goals. Are you hoping to increase your brand awareness? Recruit stellar new talent to your team? Build relationships with members of the media? Pinpoint the goal of your social media outreach, and then determine the appropriate platform to help you achieve this goal.

Other than the above similarities, are there any other interesting social media observations you’ve made? And if anyone has some tips for caring for a high maintenance plant – please let me know!

– Stephanie Gough is an Account Specialist at Brookline Public Relations. In her position, she supports various clients through her research, media relations, event coordination, writing, and editing. In addition she is actively involved in social media, applying her knowledge to build tailored social media strategies and complete platform audits for various accounts.

Kick off your boots with Brookline – A recap of our Stampede adventures

Tuesday, July 24th, 2012

We survived! Another Stampede season has come and gone, and somehow, much like we always do, we made it through and managed to balance a lot of work and a lot of play.

Whether executing client events, supporting our Stampede related clients throughout the centennial celebration, or attending community events, we had our hands (and schedules) full during this year’s milestone celebration.

Follow along as we retrace our cowboy boot steps from past events!

Field Law’s pre-Stampede bash

Photo Credit – Andy Nichols

On July 4, Brookline supported Field Law as they kicked off the centennial Stampede in style at the historic Ranchmen’s Club downtown. The event hosted some of the who’s who of Alberta including community and government officials, clients, media…and even Premier Redford.

Canadian music icon Jim Cuddy playing for Field Law guests - Photo Credit - Andy Nichols

Canadian music icon Jim Cuddy provided lively entertainment for the night and kept the guests dancing and in western spirits until the talented Field Law band took to the stage and kept the momentum going.

Brookliners Robyn MacLean and Paula Worthington backstage with Jim Cuddy - Photo Credit - Andy Nichols

Stampede President and Chairman Michael Casey (not to mention Field Law partner) joined the 500 plus guests with his lovely wife to help get everyone into the Stampede spirit.

The Rouge and White Garden Party

On July 5, Brookline client Rouge Restaurant hosted the inaugural Rouge and White Garden Party. This event was created to raise awareness for the Hotchkiss Brain Institute, showing support and bringing together people who have been affected by brain related illnesses and injuries.

Photo Credit – Ryan Massel AKA Mr. Fabulous

Award-winning Chef Paul Rogalski invited guests to come dressed in their best rouge and white attire to experience a chic midway extravaganza in his beautiful garden. The party took on a carnival persona as we saw belly dancers, tarot card readers, face painters, and a hula dancer, not to mention there was no lack of carnies on stilts (and corn dogs, a lot of corndogs).

Chef Rogalski asked a handful of Canada’s top chefs to collaborate on the menu and add their own twists to upscale carnival food including Connie Desousa and John Jackson from Charcut,Xavier Lacaze and Cam Dobranski from Muse among other celeb chefs.

Shauna MacDonald, Robyn MacLean and Rouge co-owner Olivier Reynaud – Photo credit Bill Brooks

Brookline was there from step one to help conceptualize the event and see it through to the successful end result. And yes, for those of you wondering, this will be an annual event!

Always thinking pink


More than 7,000 attendees lined up to taste delicious “pink” pancakes on Wednesday, July 11th at Southcentre Mall’s annual Stampede Breakfast, in support of the Canadian Breast Cancer Foundation CIBC Run for the Cure. Guests broke out their best pink Western gear and soaked up the sunshine at this family-friendly event, while learning about and showing support for an important cause in their community. Brookline was on site to coordinate media interviews, show our support and of course sample this one-of-a-kind breakfast.

Amping up for the Home and Garden Show

Brookline was also part of the annual Marketplace Events Stampede luncheon held on Thursday, July 12.  The highly anticipated event was catered by the popular Brazilian restaurant Gaucho and featured a mouth-watering selection of barbecued meats, sides, drinks and candy bar.  To combat the heat, the Fiasco Gelato Food Truck was onsite with a variety of flavours that satisfied every palate. Marketplace Events is the event company that produces the highly anticipated Calgary Home and Garden Show coming this fall and spring 2013.

Brookliners could also be seen putting our cowgirl boots to good use at the Canada Newswire (CNW) party, the Marketwire party, the Thompson-Reuters party, the Blakes party at the Stampede Round-up, Taste Stampede at Heritage Park, and of course Garth Brooks!

Retiring our wranglers and boots….until next year.

– Robyn MacLean is an Account Executive at Brookline Public Relations. Robyn brings experience and knowledge to the agency in the areas of media relations, event management, technical and creative writing and editing, corporate communications, government relations and social media.

Paul Brandt Headlines Ten Sold-Out Shows With Calgary Stampede Centennial Grandstand Show

Thursday, July 19th, 2012

Flying high – Paul Brandt performing at the Calgary Stampede’s Centennial Grandstand Show. Courtesy @paulbrandt

What a celebration! I think our city knew it was in for a great party for the Centennial Calgary Stampede, but I don’t think anyone could anticipate the energy, excitement and good old-fashioned western friendship and camaraderie displayed over 10 spectacular days July 6-15.

Brookline has been pleased to provide ongoing publicity support for Country Superstar Paul Brandt, and we were thrilled to be part of his team as he took to the stage every night as the headline act of this year’s Grandstand Show, dubbed by many to be the best show ever.

The sold-out show entertained upwards of 20,000 guests every night on the Stampede grounds.

Paul talks country music with leading TV show host Amaury Jr of Brazil, onsite to capture the Calgary Stampede for South American fans

Paul’s path to stardom initially started at the Calgary Stampede, where he won the Stampede Talent Search (formerly Youth Talent Showdown) back in 1992. Much has changed since then (Paul is now the most awarded male Canadian country artist in history), but his affinity for Alberta and the Stampede remains strong.

In recognition of his roots, Paul donated his 1992 Showdown trophy and a box set collection of his music to the Calgary Stampede’s Centennial Time Capsule, now sealed until the event’s 200th Anniversary – in 2112!

Congratulations, Paul, on scoring a 10 out of 10 on 10 spectacular performances!

-PW