Archive for June, 2012


Monday, June 4th, 2012

Calgary, Alberta – June 4, 2012 – Brookline Public Relations, Inc. (Brookline) has announced today that it was selected as the agency of record for the 2012 Calgary Home + Design Show and 2013 Home + Garden Show.

“Brookline’s creativity and professionalism aligns perfectly with the mandate of the Home Shows,” said Teri Salazar, Show Manager, Marketplace Events. “We look forward to tapping into their expertise and profiling our key activities throughout the next year.”

The 2012 Calgary Home + Design Show and the 2013 Calgary Home + Garden Show are produced by Marketplace events and positioned as consumers first choice for guidance on any home, design, renovation and garden project. The Home + Design show will welcome over 30,000 Calgarians from September 20 – 23, 2012, helping to inspire, enlighten and inform attendees on their home and design needs. The 2013 Home + Garden Show will see close to 60,000 attendees from February 28 to March 3. Both shows will be hosted at the BMO Centre & Corral with exhibits featuring the latest trends and products.

“The Home Shows have become a highly anticipated event in Calgary and we look forward to joining the team,” said Shauna MacDonald, Principal and Founder of Brookline PR. “Marketplace Events is one of the leading home and design show organizers in North America and we are proud to be working with such a stellar organization.”
Brookline will be tasked to coordinate ongoing public relations efforts for both shows including but not limited to managing all media relations, assisting with event logistics and overseeing social media initiatives.

About Brookline Public Relations
Brookline Public Relations, Inc. is a strategic public relations and marketing communications firm dedicated to helping organizations build awareness, profile and credibility worldwide. Our core purpose is to support our clients’ goals with fresh and creative communications strategies by implementing a solid and professional approach while enthusiastically challenging the status quo. We want our clients to be recognized as industry leaders. Our services include: Media Relations, Industry Analyst Relations, Corporate Communications, Crisis Communications and Issues Management, Social Media, Marketing Communications and Event Management. For more information please visit

About Marketplace Events
Marketplace Events creates vibrant expositions connecting enthusiasts with experts, products and services in dynamic face-to-face environments. The company now produces 34 consumer shows annually, in 20 markets across North America, that collectively attract 15,000 exhibitors, 1.1 million attendees and another 1.3 million unique web visitors annually. From 14 offices, the 115-person staff produces some of the most successful and longest-running consumer shows in North America, including market-leading home shows in Cleveland, Philadelphia, Washington, D.C., Orlando, Minneapolis, Indianapolis, Toronto, Montreal and Vancouver – some of which have thrived in their markets for more than 75 years.

Media Contact:
Alisha Samnani
Brookline Public Relations, Inc.
P: 403-538-5641 ext. 102

A Behind-the-Scenes look at Brookline PR

Friday, June 1st, 2012

I am eight hours into a professional internship with Brookline PR. I’m just coming from seven years of graduate school and two years of teaching PR Writing at Mount Royal University, so it’s been a few years since I’ve darkened the door of an agency. I wanted to get a behind-the-scenes peek with my fresh eyes so I could remain current in the profession, and also so I could develop ongoing “street cred” with my students. Some things in PR have changed and some have not.

What has not changed is the prevalence of women in the practice. Across many years, the field has consistently had 70 – 80% women. Brookline PR is replete with girl power — running at 100% these days. “Not by choice,” says Shauna MacDonald, Principal and Founder. “Hiring is all about fit and it has just turned out that way for the moment.” The trend is noticeable even in academia. There are only about two or three males out of 30 students in any given PR class I have taught, and most PR profs across the US and Canada are women (It’s a great field for men — they can leverage their rarity).

What has changed is the prevalence of social media. No communications campaign seems complete without it. Not everyone needs social media, of course, but it seems as if almost any organization can benefit from it, even it’s for a single campaign or event.

Most pleasantly, what has not changed, is that the practice of good public relations is still the good old-fashioned notion of creating goodwill and building mutually beneficial relationships through strategic communication and networking. Brookline PR clients get the benefit of synergies and cross-promotions from a never-ending list of industry and media contacts and connections. They are, indeed, very well-connected. MacDonald muses about the growth of her own business. “A lot has been through word-of-mouth and referrals,” she says. No glitz, no glamour, no high-powered ad campaigns. It seems happy clients breed other happy clients –it’s just good PR.

Sandra Braun, PhD
Assistant Professor
Faculty of Communication
Mount Royal University