Archive for June, 2012

Global Petroleum Show 2012 (Calgary, AB)

Monday, June 25th, 2012

Brookline was thrilled to once again run the press office and manage all media relations for this year’s Global Petroleum Show (GPS), the largest show to date. GPS 2012 wowed Calgary with a record attendance of over 63,000 attendees and welcomed over 2,200 exhibitors, 95 representing countries and expanded over 720,000 square feet of indoor and outdoor space over three days.

This year’s show focused on sustainable operations and promoting integrated and innovative energy practices. Industry experts and attendees came to Calgary for the bi-annual event from across the globe to share insight on emerging technology and the industry’s most pressing issues, filling up hotel rooms across Calgary. Premier Alison Redford gave an inspiring keynote address at the International Energy Leaders Forum, with Honourable Ken Hughes, Minister of Energy and Oklahoma Governor Mary Fallin both in attendance. Other highlights included the opening night reception and Outdoor Exhibition and Rodeo.

Brookline worked alongside the show’s host, dmg :: events (dmg), in sharing with the world the high caliber of exhibitors at this year’s GPS. We are happy to report that GPS received fantastic media coverage this year.

GPS will return to Calgary at Stampede Park from June 10-12 in 2014, so book your hotel now!

– JB

Jen Bauer is the summer intern at Brookline Public Relations. She has recently completed her second year in the Bachelor of Communications – Public Relations program at Mount Royal University and previously received her B.A. in English at the University of Saskatchewan.

Brookline’s 2012 Pre-Stampede Party

Tuesday, June 19th, 2012

On Thursday, June 14 Brookline took a moment to celebrate those who contribute to making our agency a continued success.  Our  2012 Pre-Stampede Party encouraged guests to dress “cowboy chic”, and was a resounding success with over 200 attendees.

Brookline’s clients – past, present, and future (we hope!) gathered at the Chicago Chophouse where they were treated to a surprise acoustic performance by Country Music Superstar Paul Brandt, accompanied by his talented wife Liz.

Prior to Paul Brandt’s performance, Brookline took the opportunity to “surprise and delight” attendees by unveiling our very own Youtube channel in a creative way. Guests were treated to the debut of our Party Rock tribute video, which not only showcases Brookline’s stellar dance moves but also illustrates our ongoing mandate to continuously “Surprise and Delight” in all of our work.

A big thanks to everyone who attended the client appreciation party, and if you couldn’t attend, we encourage you to see Brookline in a whole new way – be prepared to be “surprised and delighted!” .

– JM

Event Management Checklist

Wednesday, June 6th, 2012

Summer is here and with that comes a busy social calendar. If you are managing a business function or just a backyard BBQ with friends, an event management checklist is a must-have for any special occasion. Although there are countless components to consider, below are some basics to remember when planning your next event, no matter the size:

Numbers Run the Show

You may think you are running your event, but it’s your budget that sets the course! Determine your spending limit and allocate funds to various event requirements. Be sure to request quotes from all vendors to project actual costs for your all-knowing budget. Build in a contingency for items that may come up and consult the budget on a regular basis.

Set the Scene, Appropriately…

Start your search for a venue with the purpose of the event and budget in mind. The venue should be suitable for the event theme and guests attending. For example, if you are holding a family-oriented fundraiser, choose a local park, yard or community hall instead of a downtown hotspot.

Who’s Who & RSVP

Determine your key audience(s) for the event and begin creating an invitation. Be mindful of your venue’s guest capacity when creating your guest list. Ask guests to RSVP so you have some approximate attendance numbers in advance.

A Strong Allegiance

No matter what venue you choose, develop a solid working relationship with a venue liaison. They will be the venue expert and your key go-to during the planning and execution of the event.

Trains, Planes & Automobiles

Guest parking is crucial but often forgotten. Include parking options and directions for guests. No one wants to be circling the block at your next event! Also if your budget permits, give guests the option to use taxi chits to arrive home safely.

Ashlee Smith is Brookline’s Office Manager & Executive Assistant. In this role, she effectively coordinates the day-to-day operations of Brookline and also ensures that the administrative side of client accounts is expertly executed. Currently, Ashlee is pursuing her Public Relations Management Certificate at the University of Calgary.