Archive for March, 2011

Event Management & Media Relations Make a Great Couple

Monday, March 14th, 2011
Three reasons why Event Management & Media Relations make such a great couple
March 14-17, 2011 witnessed more than 1,000 international heavy oil delegates braving the snow to gather in Edmonton at the World Heavy Oil Congress (WHOC). As always, WHOC provided attendees with an informative exhibition floor, intriguing keynote sessions and excellent networking opportunities. Some noteworthy guests included Edmonton’s Mayor Stephen Mandel, Premier Ed Stelmach, and Minister of International and Intergovernmental Relations, Iris Evans.

Minister Iris Evans & Jean-Michel Gires, President of Total E&P Canada.

Public relations includes many different service offerings (think social media strategies, corporate communications, media relations, etc.) that can be customized to meet the needs of any project. Reminiscing about WHOC 2011, it is clear how nicely some public relations services fuse together allowing for increased efficiency when implementing a strategy and providing valuable benefits for a client.

Brookline was on site all week at WHOC 2011, managing the official press office and planning and executing media relations leading up to, and during the Congress.

WHOC 2011

Below are three reasons why event management and media relations can work so well together. 

  1. Media relations can help support event awareness and media attendance.  By approaching media and hearing their feedback firsthand, it is easier to gauge who will attend the event, and better prepare you and your client for any needs they might have such as interview space, materials, etc.
  2. Media relations can provide an informational advantage. Managing an event means answering any questions, from “What time is Keynote A?” to “Where can I find Meeting Room Z?” These answers can be found in media kits, press releases and media advisories. Crafting these documents provides great background information for accurate and helpful responses.
  3. Network, network, network! In an increasingly technology-filled world, it’s easy to forget the impact face-to-face interactions can make. Cultivating relationships is the heart of public relations, and a real smile can beat a 🙂 any day.

What are your thoughts? Any other advantages you can think of?