Archive for June, 2009

2009 Loops for the Troops Run

Sunday, June 21st, 2009

Brookline was proud to volunteer our time and services to this year’s Loops for the Troops run at North Glenmore Park on Father’s Day. The run was established by Michael Hornburg, father of Corporal Nathan Hornburg from The King’s Own Calgary Regiment, who was born on Father’s Day and was killed in combat on September 24, 2007. The run not only honoured Corporal Hornburg  but remembered all the fallen members of the Canadian Forces. Nearly 2,000 Calgarians showed their support by participating in either the 5 or 10K run or by walking the Military Mile. Approximately 100 soldiers also took part in a similar Loops for the Troops run at the Kandahar Airfield in Afghanistan.


Monday, June 15th, 2009

“Brookline was honoured with a Silver Award of Excellence in the Social Media Category at the Canadian Public Relations Society (CPRS) 2009 conference. The agency was acknowledged for the innovative “Young & Free” campaign for Servus Credit Union. To find out all the details, check out our press release below.”

Prestigious Canadian Public Relations Society Awards Salute Leaders in the Public Relations Industry

CALGARY, ALBERTA —June 15, 2009 – Brookline Public Relations is pleased to announce that it was honoured with a Silver Award of Excellence in the Social Media Category at the Canadian Public Relations Society (CPRS) 2009 conference in Vancouver on June 9th. Brookline was recognized for the extremely successful “Young & Free” campaign for Servus Credit Union that applied various methods of social media to engage youth between the ages of 17 and 25.

The CPRS Awards acknowledge outstanding performance and service by members of the society and showcases the talent within the industry. This particular award was based on effectively communicating a campaign by means of social media and overall results.

“Social media is more than a trend, it’s an effective, prevailing form of communications that public relations professionals must understand and embrace,” said Shauna MacDonald, principal and founder of Brookline Public Relations. “Brookline is known for its fresh and creative approach and we are privileged to be recognized as such with this award.”

The award-winning Young & Free campaign was lead by senior account executive, Rebecca Eras, and supported by assistant account specialist, Deanna Vigeant. In October 2007, Servus Credit Union looked to Brookline for a way to connect with young people as a result of a decline in their youth membership. Brookline worked closely with Larissa Walkiw, the web-savvy self-proclaimed “spokester,” to establish a presence on YouTube, Twitter, Flickr and Facebook.

The campaign received national recognition and Brookline generated weekly media hits in social media spheres, as well as traditional and industry media. As a result, the website saw 95,021 site visits, 1,381 blog comments, 128,014 YouTube video views and a 30 per cent increase in youth members.

In summer 2008, the initiative took home one of the most prominent social media awards in North America, a Forrester Research Groundswell Award.

“I always say one of the most rewarding things at Brookline is seeing employees grow and succeed, I am very proud of our team for achieving such success with this campaign,” said MacDonald. “They deserve to be rewarded for the tireless effort they put forth on this account and I am confident Brookline will be honoured again in the future.”

Today, receives approximately 300 hits a day and Young & Free is still thriving as Servus signed on its second spokesperson, Myles Peterman, in fall 2008.

Glinda Girls Kick Off Business of Bliss Event with ‘Bliss in the City’

Wednesday, June 3rd, 2009

From sexy sling-backs to flirty flip-flops, Glinda Girlsâ„¢ presented ‘Bliss in the City: Change Your Shoes, Change Her Life,’ the ultimate shoe therapy event that took place at Wild Ginger on Wednesday, June 3, 2009. Attendees were treated to an evening shoe fashion show, a complimentary ‘Bliss-tini’ cocktail, pampering foot stations and more! Over 320 new and gently-used business shoes were donated by attendees for Calgary’s Walk-In Closet.

As the agency of record, Brookline Public Relations facilitated media relations at Bliss in the City. The event was dedicated to the upcoming Business of Bliss event, being held in Calgary on Monday, October 5, 2009. This highly-anticipated inspirational speaker series will present internationally acclaimed celebrities featuring Candace Bushnell (author of Sex and the City and Lipstick Jungle), Martha Beck, Moreah Ragusa, Ben Barry, Peter Walsh and celebrity Glinda Girl judges. Follow the Business of Bliss group page on Facebook for more details!