Triple Flip Opens in Edmonton

After much anticipation, Triple Flip, a high-quality fashion retailer for active and stylish pre-teen girls, opened its first store in Edmonton on November 29, 2008. With versatile, stylish clothes that fit young girls growing bodies and stand the test of time, Triple Flip clothing and culture empower young girls to live actively in style and in comfort.

Leading up to the launch event, Brookline prepared a comprehensive media list, mailed out media teasers, along with a detailed media kit, and followed up with key media interested in Triple Flip’s Edmonton entrance. As a result of pre-event pitching, Brookline secured some substantial coverage in the business section of the Edmonton Journal; specifically two print stories and one on the Journal’s website, as well as a radio spot.

On opening day, another radio spot was secured, as well as another story in the Edmonton Journal; this time in the fashion section. Overall, the launch turned out to be a smashing success, breaking previous opening day attendance and sales records from the Calgary and Saskatoon stores, and a buzz was definitely created in Edmonton to leverage moving forward.

The Edmonton store, located in Edmonton South Common is Triple Flip’s third in Western Canada with its head office based in Calgary.

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