“Making it Happen” Telethon

Brookline Public Relations was excited to be a part of Shaw Communications’ first¬†“Making it Happen” Telethon, a nation-wide live auction that was held to raise money for Canada Athletes Now Fund. On November 16,¬† 70 athletes, including members of the 2008 Men’s 8 Gold Medal Rowing Team; Carol Huynh, Gold Medalist Wrestling; and Paralympic 100m Gold Medalist Earle Connor, managed the phones for eight hours taking bids from generous viewers. In addition to the athletes, 250 volunteers worked hard to ensure the event was a success.

In total, the country raised more than $150,000 to support high-performance athletes training for 2010. Shaw graciously matched the contributions to provide a grand total of $300,000. The Brookline team provided media relations to raise awareness across the county as well as helped secure sponsorship and auction items.

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