Archive for May, 2008

BROOKLINE PUBLIC RELATIONS MARKS THREE YEAR ANNIVERSARY WITH WESTJET

Monday, May 12th, 2008

FOR IMMEDIATE RELEASE

Boutique Firm Maintains Strong Relationship with Canada’s Leading
Low-Cost, High-Value Airline

CALGARY, ALBERTA—May 12, 2008 – Brookline Public Relations, Inc. (Brookline) today announced three years of service as the public relations agency of record for WestJet Airlines (TSX:WJA) (WestJet).  Brookline’s work with WestJet includes all of WestJet’s Canadian and international locations.

“We are incredibly honored to be WestJet’s public relations agency of record,” said Shauna MacDonald, Principal and Founder, Brookline Public Relations, Inc. “Working with a strong branded organization with such a phenomenal corporate culture presents challenging opportunities and significant projects for us and we look forward to our continued relationship.”

In 2005, WestJet approached Brookline to assist their corporate communications department, and since then, WestJet has continued to engage Brookline’s services on a yearly basis.

“When we decided to bring in an outside public relations firm, it was important to find a company who valued WestJet’s corporate culture and shared our vision,” said Jackie Flegel, Corporate Communications Manager, WestJet.  “Brookline Public Relations shares these qualities, and employs a fresh approach to every project and situation, while always providing exceptional results.”

Brookline has been an instrumental part of various WestJet projects, including the recent launch of their new hot locations, community investment initiatives, internal Apprenticeship Program, Annual General Meetings, executive profiling and ongoing internal communications and external public relations.