Borden Ladner Gervais LLP Announces Generous Donation and a Three-Year Commitment to the Sheldon Kennedy Child Advocacy Centre

March 16th, 2018

Dominica Nemec, Assistant Account Specialist


The positive changes we see in our communities would not be possible without the efforts of non-profit organizations. These organizations are dedicated to supporting others and making a difference. With resources donated by community partners and supporters, non-profits can focus on achieving goals and bettering our communities. The Sheldon Kennedy Child Advocacy Centre (SKCAC) is able to be a safe-haven for children affected by abuse because of community support. This is why Brookline is proud to have recently worked alongside national law firm Borden Ladner Gervais LLP (BLG) to announce its generous donation of time and resources to the SKCAC.



With Brookline’s support, BLG held a press conference at the SKCAC on February 27, during which BLG’s Regional Managing Partner, Alan Ross, and CEO of the SKCAC, Sara Austin, announced the firm’s three-year commitment to the Centre, which included a generous donation of $150,000. BLG has also committed to providing pro bono legal services, and volunteers at various events held at the Centre. The donation amount will directly support the Child Life Program, which includes the cost of care for resident Pet Access League Society (PALS) dogs Webster and Axel, who also made a surprise appearance at the press conference.

Brookline handled both the planning logistics and media relations for the event, which resulted in five local news outlets in attendance, including the Calgary Herald, the Calgary Sun, CTV Calgary News, City TV and 660 News. The news conference resulted in a total of 16 media stories garnered and nearly four million media impressions.

Brookline is thrilled to have worked with both BLG and the SKCAC to announce this important partnership that will help to propel child advocacy forward and provide immeasurable support for children in need.



 Dominica Nemec is an Assistant Account Specialist at Brookline Public Relations. She is at her best when coming up with creative ways to tell a story and is a self-professed grammar geek. She has helped multiple brands tell their stories and build their reputations through media relations, digital communication and event planning.




January 30th, 2018

2018 starts strong for Brookline as its named as AOR for national and provincial clients

Calgary, AB (Jan. 29, 2018) – Brookline Public Relations (Brookline), an award-winning and leading Canadian public relations agency, is proud to announce it has been selected by the Banff Jasper Collection by Pursuit (formerly Brewster Travel Canada), Edo Japan (Edo) and Jayman BUILT (Jayman) as their Agency of Record (AOR) for 2018.

As an industry leader in unforgettable, world-class experiences, accommodations, and transportation, Pursuit offers authentic adventure travel in Banff and Jasper national parks, including the likes of the Banff Gondola, Mount Royal Hotel, Glacier Adventure, Glacier Skywalk and more. Brookline has supported the organization for the past two years through its full rebrand and will provide strategic media relations, event management and influencer engagement support throughout 2018.

“Brookline consistently delivers stellar results that are recognized throughout our company,” said Joanna Buckingham, Senior Manager of Marketing, Banff Jasper Collection by Pursuit. “They have become an invaluable extension of our team and we’re excited to accomplish much more with the agency in the year to come.”

This year marks Brookline’s eighth consecutive year as AOR for the rapidly-growing, Japanese quick-serve restaurant, Edo. This year will see accelerated growth for Edo as the business expands into different markets across Canada and launches its new in-store concept, Edo Japan Fresh Take. Brookline will support Edo with communications strategy, media relations, crisis and issues management, strategic social media support, and blogger and influencer engagement.

“For many years, Brookline has supported the evolution of the Edo brand with great success,” said Kathy Campitelli, Vice President of Marketing at Edo Japan. “We are preparing for extensive growth in both new and existing markets across the country this year, and we couldn’t be happier to have a strong partner like Brookline by our side.”

Jayman BUILT is one of Alberta’s largest homebuilders and an organization that takes great pride in its corporate social responsibility and community investment initiatives. Brookline has partnered with Jayman to drive its brand strategy through proactive media relations, community investment initiatives, blogger and influencer relations, as well as strategic PR for Westman Village, Jayman’s premier multi-faceted development. Brookline started working with Jayman in the fall of 2017 and has officially been signed on as AOR for 2018 due to strong strategic thinking coupled with expertise in the real estate market.

“We are fortunate to have such great working relationships with Pursuit, Edo and Jayman,” said Shauna MacDonald, Principal and Founder, Brookline Public Relations. “Being named as the agency of record for three established and successful organizations is a result of our ability to evolve alongside these brands as they grow nationally and we are looking forward to digging deep into communication strategies that will influence their 2018 objectives.”


About Brookline Public Relations

Brookline Public Relations, Inc. is a strategic public relations and digital marketing communications firm dedicated to helping organizations build awareness, profile and credibility. Our core purpose is to support our clients’ goals with fresh and creative communications strategies by implementing a solid and professional approach while enthusiastically challenging the status quo. We want our clients to be recognized as industry leaders. Our services include: media relations, corporate communications, crisis communications and issues management, integrated marketing, event management, digital media and influencer engagement and social media. For more information please visit


Coast to Coast with Mark’s

January 25th, 2018

Christine Thompson, Public Relations Assistant 

Brookline supports Mark’s with cross-Canada media initiatives

If you live in Canada, it’s safe to say you’ve experienced all the joys winter has to offer, including ice, snow and sleet. We’re nicknamed the Great White North for a reason, and whether you live in Vancouver or Halifax, chances are you’ve come face-to-face with some slippery situations when winter strikes. This holiday season, Mark’s set out to educate Canadians on their slip-resistant footwear line to encourage Canadians to brave the elements and get outdoors, without the risk of injury from a slip and fall accident.

Brookline supported Mark’s with a national media tour that included celebrity spokesperson – HGTV’s Damon Bennett – to discuss the wide-range of slip-resistant winter footwear the retailer carries. Damon spoke about what makes the footwear line slip-resistant, the technology that goes into creating the boots and how Canadians can find the perfect pair for themselves.

Of course, we all know when it comes to lengthy claims it’s always better to show, not tell, so we did just that. Brookline commissioned a local craftsman to create a portable ice block holder that Damon took on his tour so he and the media could demonstrate first-hand the effectiveness of the boots on a slippery surface.


Brookline secured coverage from prominent TV, radio and print news outlets in tandem with influential bloggers across the country. Coverage included stories from the likes of Global News Winnipeg, CTV Edmonton and Talk Radio 680, for a total of 34 pieces of broadcast and online coverage with over 5.8 million impressions and over 50 pieces of social coverage.

To further elevate the slip-resistant footwear campaign, Brookline assisted Mark’s in organizing a slip-resistant footwear activation at the Eaton Centre in Toronto in the midst of the holiday shopping season. Local influencers were invited to confidently strut their stuff down an ice runway, wearing a pair of Mark’s slip-resistant boots to demonstrate the technology in action. The activation generated significant online coverage with 10 stories and 224,858 media impressions and ample social coverage from prominent Toronto influencers such as Mommy Gearest, This Beautiful Day and Extra Sparkles Please.



In addition to leading the slip-resistant national media relations outreach campaign, Brookline worked with Mark’s on two separate Pop-Up shop events in Calgary and Halifax to introduce their new brand, Mark’s Well Worn, into those markets. Well Worn is about being authentic and real, celebrating hardworking Canadians who, like Mark’s, persevere with grit and determination. Well Worn enforces the idea of clothing that will not only take wearers from their 9 to 5, but beyond with stylish, comfortable and durable pieces.




The two Pop-up shop events, in Calgary’s Market Mall and Halifax’s Spring Garden Place, showcased Well Worn and invited local media and influencers in each city to exclusively experience the new brand. The evenings featured a special offer for guests to trade-up one ‘well worn’ item of clothing for a new Mark’s clothing item, an on-site barber, local entertainment, specially crafted mocktails and drinks, small bites and personalized gifts for guests to take home.

At the events, three Well Worn outfits from real hardworking Canadians—Logger, Ryan Simmonds; Rancher, Anne Cassar and Barber, Nick Abate—were on display along with each individual’s story to reinforce the message behind the new brand. Overall, the events saw great media and influencer turnout and garnered notable coverage on social media.


From slip-resistant footwear to helping bring Well Worn to life, Brookline was thrilled to work with Mark’s on a national level and a variety of campaigns, helping to highlight their amazing products and to introduce Mark’s Well Worn to Canadians.


Christine Thompson is a Public Relations Assistant at Brookline Public Relations. Christine’s expertise lie in event planning, social & digital media, marketing strategy and media relations. Christine thrives on constantly keeping busy and is always looking for new and exciting projects to sink her teeth into.