Global Energy Comes to Calgary for GPS 2017

June 22nd, 2017

The Brookline team was thrilled to once again run the press office and manage all media relations for this year’s Global Petroleum Show (GPS). GPS 2017 welcomed over 1,000 exhibitors, representing 110 countries, and sprawled over 720,000 square feet of indoor and outdoor space at Calgary’s Stampede Park.

Industry experts and attendees came to Calgary for the annual event from across the globe to share insights on emerging technologies and the industry’s most pressing issues, filling up hotel rooms across the city. Federal Minister Champagne and Alberta Premier Rachel Notley both participated in this year’s Energy Leaders Forum, in addition to appearances from other provincial government representatives who were present throughout the three day show. Other highlights included a new speaker series, The Energy Dialogues, a number of impressive outdoor exhibits and the professional bull riders invitational.

This year’s show ended with its sights set high for next year’s 50th anniversary after three days of unique networking and educational opportunities for international businesses, governments, delegates and industry professionals. Brookline worked alongside the show’s organizers, dmg :: events (dmg), in sharing this year’s show with the world and were happy to support in garnering more than 300 media hits covering GPS.


– Erica Morgan is an Account Executive at Brookline Public Relations. She brings experience in the areas of event management, social media strategy and media relations.

More New Noms at TELUS Spark – The saga continues!

June 8th, 2017

A few weeks ago we shared about some of the exciting work we’ve been doing with TELUS Spark to support with the launch of their new café, Social Eatery by Roger Mooking. If you missed it, don’t worry, you can catch up here! Well it’s a new month and we’ve had the opportunity to execute two new events to continue with the launch. The first was an industry event focused on TELUS Spark’s new catering options, courtesy of its exclusive new catering partner, charbar. This was followed the very next day with a VILP (very important little people) event aimed at TELUS Spark’s youngest stakeholders – kids!

TELUS Spark Culinary Director and Celebrity Chef, Roger Mooking, once again made appearances at both events to share all Social Eatery has to offer Calgary, from events catering in the café space to the customizable and kid friendly menu available to visitors on a daily basis. In addition to event management, Brookline also provided media relations support and advised on social media strategy for both events.

The industry event welcomed guests from the corporate and commercial event planning industries to sample the reimagined catering selection available throughout TELUS Spark’s in-house event spaces from charbar, as well as from Chef Mooking in Social Eatery. Multiple event spaces were set up to display the versatility of TELUS Spark’s event planning offerings, and attendees had the opportunity to mingle with charbar owners, John Jackson and Connie DeSousa, as well as Chef Mooking.

The VILP event featured an interactive cooking demonstration from Chef Mooking for VILP’s aged 7-12 who had the opportunity to create some of the items off of the Social Eatery menu. Kids and their parents were then treated to a sampling of VILP canapes, including their very own creations from the cooking demonstration, while they were entertained by a professional bubble artists. While Chef Mooking was certainly the highlight of this event, there was some stiff competition from the exciting ‘red carpet’ made from bubble wrap that had all of our little guests mesmerized as they entered Social Eatery. Guests also had #sparkanappetite trending locally on Twitter with a flurry of social media activity throughout the event.

With full tummies and our appetites sparked for more, we can’t wait for the next opportunity to work with our friends at TELUS Spark!


– Erica Morgan is an Account Executive at Brookline Public Relations. She brings experience in the areas of event management, social media strategy and media relations.

Launching a new Pursuit

May 29th, 2017

Jerrica Goodwin, Account Executive

Brookline was excited to help launch the new brand – Pursuit – for Viad’s Travel & Recreation Group earlier this year. Viad’s Travel & Recreation Group brings travellers closer to nature with their attractions and hotels in iconic destinations that span Banff, Jasper, Waterton Lakes, Glacier, Denali and Kenai Fjords national parks and Vancouver, BC.

The Pursuit brand more closely aligns the group with its collection of unforgettable experiences and the passion of their staff to share those experiences with guests. Pursuit provides experiential travel adventures for visitors whether it’s a 150 km sightseeing experience on Denali’s park road, riding a giant Ice Explorer on an ancient glacier in the Rocky Mountains or staying in a historic lodge on the outskirts of Glacier National Park; there’s an experience for everyone.

Brookline provided media relations support for the announcement of the new brand, including the drafting of media materials and reaching out to media. With Pursuit’s large spanning geographical reach, it was important to inform the media in all of Pursuit’s immediate markets including Alaska, Montana, Alberta and Vancouver, and to also share the news with travel and trade publications. Brookline’s work to reach out to each market’s news and travel publications paid off – the announcement was a success and well received by media, partners and the public.



– Jerrica Goodwin is an Account Executive at Brookline Public Relations. She thrives on diving deep into strategies thinking about all of the possibilities that will meet client goals while turning heads with the unexpected.