Archive for the ‘Public Relations’ Category

Banff’s iconic Mount Royal Hotel set for ultimate come back

Thursday, November 16th, 2017

Amanda Kemsley, Account Specialist

At Brookline, we love stories with happy endings (but who doesn’t) and even further, we love to be part of them! This story, non-fiction of course, has a theme of resiliency and community, highlighting Banff’s historic Mount Royal Hotel.

For over 100 years, the Mount Royal Hotel has occupied its prominent location on the corner of Banff Avenue and Caribou Street. Opening in 1908, the original red brick structure boasted 60 guestrooms, a spacious dining room, billiard room and cocktail lounge. With the growth of the tourism industry, the hotel expanded in 1940 and 1955. Sadly, in 1967, a devastating fire destroyed the oldest wing of the hotel. Soon after the fire, the hotel was rebuilt and expanded the very same year! Talk about resiliency.

 

 

The Mount Royal Hotel we know most recently, underwent major renovations and complete refurbishments in 1997 and expanded to its present size. Unbelievably, the hotel experienced its second fire in late 2016, causing extensive damage to the four-storey building.

 

 

Fast-forward to October 19, 2017 when Brewster Travel Canada by Pursuit officially announced its concept for the iconic hotel. A press conference was held unveiling the C$45 million restoration and reconstruction. Community members, businesses and government officials attended the gathering to hear about the development and celebrate the rich history of the hotel.

After engagement with the local community and world-renowned design and construction firms, the development concept was revealed to incorporate the hotel’s century-old history in the new designs. The new concept blends modern amenities with community charm and features historically-inspired décor and remarkable amenities including the much-anticipated rooftop lounge with outdoor hot tubs and fire tables.

 

 

Mount Royal Hotel will be welcoming guests back to share in its story in July 2018. Brookline was honoured to support in this monumental event for Brewster Travel Canada and commends the resiliency of community members, visitors, businesses and the like.

 

 

Amanda is an Account Specialist at Brookline Public Relations. She has an insatiable appetite for exploring – ironically since she doesn’t like getting lost. She flourishes on bringing broad-minded, creative ideas to the table and trying things outside of the norm.

Ford’s award-winning Driving Skills for Life program visits Calgary

Friday, November 3rd, 2017

Dominica Nemec, Assistant Account Specialist

 

Becoming a licensed driver is exciting, but hitting the road on your own the first few times can be stressful. As many young drivers can relate, they’ve encountered experiences behind the wheel that were not taught in the classroom. Ford’s Driving Skills for Life program was developed by safety experts to provide new drivers with safe driving skills that go beyond what’s provided in standard driver education programs.

 

 

Brookline had the pleasure of working with Ford of Canada to build awareness and garner media coverage for the event, which attracted more than 260 participants, including students from three Calgary and area high schools. Over the course of two days, the program hosted four half-day sessions at the Calgary Fire Department Fire Training Academy, where students had the chance to experience high-risk driving situations in a safe and controlled environment with professional instructors. Drivers were able to improve their skills in four key areas that are critical factors in avoiding collisions, including:

  • hazard recognition
  • vehicle handling
  • speed management
  • space management

Students were also educated on distracted, drunk and drugged driving using special goggles and suits to simulate impairment as they navigated the closed course. Other exercises included training on how to recover from skids in front- and rear-wheel drive vehicles, switching lanes to avoid collisions and reactive breaking.

 

 

Through media relations, Brookline helped to secure more than 40 unique news stories, including coverage from CTV News, AM 770 and The Weather Network. The Brookline team even had the opportunity to get behind the wheel to experience some of the courses and we definitely picked up some new techniques. Thanks to Ford’s Driving Skills for Life, we learned how to be better drivers.

 

 

Dominica Nemec is an Assistant Account Specialist at Brookline Public Relations. She is at her best when coming up with creative ways to tell a story and is a self-professed grammar geek. She has helped multiple brands tell their stories and build their reputations through media relations, digital communication and event planning.

Servus Credit Union helps you Escape the Bank!

Monday, October 23rd, 2017

Dominica Nemec, Assistant Account Specialist

As a longstanding client of Brookline’s, it’s always exciting when our team gets to work on a project with Servus Credit Union and this summer proved no different. After successfully executing previous campaigns, such as Servus Circle Day, Brookline was pleased to once again manage media relations for Servus’ Escape the Bank initiative. This summer-long campaign invited existing and potential Servus clients to “escape” the rigid system of the traditional bank and learn more about what the Alberta-based credit union has to offer.

As part of the community-driven ‘Servus Summer’, during which Servus sponsored many family and community activities and festivals throughout the province, the credit union also partnered with the Locked Room to fashion a mobile escape room styled as an old, vintage bank. The campaign challenged Albertans to use their problem-solving skills and brain power to think outside of the “square” structure of typical banks and learn more about what sets Servus apart.

Brookline focused on media relations and blogger outreach in four major markets – Edmonton, Calgary, Red Deer and Lethbridge – to promote the appearance of the mobile escape room at events all around Alberta. The campaign resulted in 48 pieces of prominent media coverage, including television coverage from Global News Calgary, CTV News and City News in Edmonton, and CTV News Lethbridge, and radio coverage from 660 News in Calgary and iNews 880 in Edmonton. Between online articles and blogger coverage, there were also 22 unique pieces of online coverage.

A few of our own Brookliners had the chance to experience the mobile escape room themselves and made it out with just minutes to spare! It’s always a great time working with Servus and we can’t wait for the next event.

Dominica Nemec is an Assistant Account Specialist at Brookline Public Relations. She is at her best when coming up with creative ways to tell a story and is a self-professed grammar geek. She has helped multiple brands tell their stories and build their reputations through media relations, digital communication and event planning.