Service Offerings


Brookline has been the agency of record for ICE District since its inception as a $2.5 billion mixed-use sports and entertainment district being developed in downtown Edmonton. Brookline manages the media relations and event management considerations for key milestones within the District, including its naming announcement, the topping-off of key buildings within the District, and the opening of notable properties including Edmonton Tower, Stantec Tower and, most recently, the JW Marriott Edmonton ICE District.

Brookline also supports key partner and tenant announcements to continue to drive the narrative around ICE District, including announcing the new Loblaws City Market as well as exciting new restaurants and entertainment options around the District.

Given the magnitude of this project, Brookline also works closely with ICE District executives to mitigate and manage possible issues, from construction risks to public safety concerns.


6,500,000 +
Media impressions (per campaign)