Glacier is a marketing and advertising company that works with North American universities, colleges and governments to reach Generation Z and Millennials. In late 2020, Glacier engaged Brookline to provide spokesperson media training in preparation for high profile interviews with The New York Times and Good Morning America.
Brookline worked with Glacier to develop clear, concise and transparent key messages, and coached their spokesperson on how to deliver them in an authentic way. Brookline also drafted an op-ed piece on behalf of Glacier to help establish the company as a thought leader on marketing to younger demographics. The article was picked up online and in print.