Brookline worked with newly established Alberta Indigenous Opportunities Corporation (AIOC) and long-time client Backwoods Energy Services (Backwoods) to announce a major investment into a natural resource project with Indigenous participation from six First Nations in Alberta. The massive $93-million loan guarantee from the AIOC into a power plant project near Edson, AB was the first investment to come out of the Crown corporation. Brookline supported both the AIOC and Backwoods in gaining coverage around the announcement and the respective involvement from both parties.
Several stakeholders were involved in the major transaction, and Brookline managed a corresponding event that was well-attended by the Premier of Alberta, the Minister of Indigenous Relations, funding partners including Backwoods, and the six participating First Nations: Alexis Nakota Sioux Nation, Enoch Cree Nation, Kehewin Cree Nation, O’Chiese First Nation, Paul First Nation and Whitefish Lake First Nation. In the context of COVID-19, Brookline ensured that gathering regulations were strictly adhered to and overflow rooms were available for last minute attendees interested in witnessing this historical news.
Through targeted and impactful media relations, Brookline assisted in securing coverage in all major Alberta outlets as well as national recognition from BNN and The Globe & Mail.