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Brookline was selected by Ivanhoe Cambridge to support the launch of Edmonton’s first fully enclosed outlet mall – The Premium Outlet Collection Edmonton International Airport. This outlet mall is unlike any other with its standout features and exceptional shopping experience for Edmontonians and visitors alike. Brookline was thrilled to leverage its Edmonton expertise to provide public relations and event planning support leading up to and during the mall’s grand opening week.

Prior to the grand opening, Brookline provided media relations support for the mall’s career fair and hosted a behind-the-scenes construction tour, inviting Edmonton and area media and influencers to get a sneak-peek of the nearly completed shopping centre. In addition to media relations, the Brookline team managed the planning and execution of an unforgettable grand opening week. From a full-scale VIP event and Edmonton Oilers Alumni appearances, to a custom-made chalk wall, roaming entertainment and more, Brookline pulled out all the stops to ensure a memorable grand opening experience.