Strong communities are shaped by the spaces that bring neighbours together, create a sense of belonging and provide opportunities to connect.
That vision was at the heart of a recent milestone for Minto Group’s Wildflower development in Airdrie, where residents, community partners and local media gathered to celebrate the groundbreaking of the future Hillside Hub, the community’s new homeowners’ association.
Brookline has had the privilege of partnering with Minto for many years, supporting a variety of community-focused media relations and event initiatives. This summer, our team was thrilled to once again support Minto in sharing an important milestone with the Wildflower community.
Designed as a vibrant, year-round gathering place, the Hillside Hub will bring recreation, wellness, relaxation and connection to the heart of Wildflower. The resort-style amenities will include Airdrie’s first outdoor community pool, a year-round hot tub, sport court, skating rink, wellness studio, event spaces and private green space.
To build awareness of the groundbreaking and what the Hillside Hub will bring to the community, Brookline developed and executed a proactive media relations strategy surrounding the milestone.
Our team developed key messaging, led media outreach, coordinated interviews and managed media opportunities on-site, highlighting both the Hillside Hub’s unique amenities and Minto’s broader vision for creating connected communities and neighbours.
Following the event, Brookline continued outreach to extend the story by developing a targeted post-event pitch and coordinating additional media interviews in the days that followed.
Milestones like the Hillside Hub groundbreaking are an opportunity to mark more than progress. It’s a chance to tell the story of how a neighbourhood is taking shape and what residents can look forward to as their community grows.
We’re proud to continue partnering with Minto Group to bring stories like these to life and build awareness around the spaces that help communities connect.
Sarah Brunette is an Account Executive at Brookline Public Relations. She is committed to helping clients achieve their goals through thoughtful communications strategies and creative storytelling.