Shauna MacDonald - Principal and Founder
When Shauna announced she was opening her own firm, the constant response was "It's about time!"
Getting her start in PR with a Boston-based public relations and strategic communication consulting firm, Shauna provided strategic public relations expertise to companies of all sizes throughout New England, the U.S. and the world. For five years, prior to starting Brookline, Shauna was Vice President and Managing Director of Western Canada for an international public relations firm, as well as the Technology & Marketing Communications Practice Leader for its Canadian operations.
By honing these skills, she has helped numerous companies in many industries launch programs, products and increase profile and awareness by developing comprehensive and strategic PR and IR strategies. Her extensive knowledge of both Canadian and U.S. markets has helped various companies from start-up to established, gain and sustain market leader positions.
"I love coming to work each day because I have the privilege of watching each talented Brookliner excel and ultimately our clients succeed because we love what we do."
If Shauna was not in public relations she would be a rock star.
There are too many moments to consider but one that stands out in my mind is the day I had to make a major presentation to the Board of one of Canada’s most recognized brands. I was prepared, ready and excited. I had decided to wear a new power suit and had just purchased a new pair of fashionable heels. However the heel broke on my way to the meeting but I had a pair of flip flops in the back of my vehicle. Flip flops or broken heel? Needless to say, the Board had a few laughs about my “beach” attire and we secured the business.
Lisa Libin - Group Director
She may be small, but she is mighty. With more than 12 years of communications & marketing experience, Lisa has planned and executed winning campaigns for some of the world’s heavy-hitters, including Microsoft Canada, Mattel Canada, Fisher-Price, Nintendo of Canada and Payless Shoesource.
With an honours degree from the University of Calgary and a PR certificate from Humber College, Lisa has worked for a variety of global agencies as well as for non-profit and corporate organizations, including Canadian Blood Services and Rogers Communications. She has successfully led companies through major crisis and brand reputation issues and loves finding creative ways to help companies fight through the media clutter to make an impact.
Lisa’s strengths lie in thinking “Big” – seeing potential opportunities for clients in areas they might not have thought of before. Her passion for her work means she takes everything on in full-force, ensuring that while she may look short, she has a large effect on those who work with her.
As a self-proclaimed extroverted home-body, Lisa can be found anywhere from the ski slopes to curled up on the couch with a good book or show.
Her most memorable moment was being grilled by twenty of the most stylish eyes in the industry (fellow Brookliners) during her interview process.
Alisha Samnani - Senior Account Executive
Alisha Samnani graduated with her Bachelor of Arts degree from the University of Western Ontario, and continued on to complete her Graduate Diploma in Public Relations Management from McGill University.
At Brookline, Alisha enhances the team with her strong social media, event management, media relations and corporate communications expertise. With her past agency expertise and broad experience in non-profit, government relations and lifestyle PR, she helps to support a number of diverse accounts. Alisha also manages Brookline’s multimedia activities working on collaborative content for both clients and the agency.
“Brookline fosters the creativity that helps us excel for each and every one of our clients. It is a pleasure to work with some of the best PR professionals in the city.”
If Alisha was not in public relations she would be an EDM DJ.
There are a lot of great moments; however, there is one that definitely stands out. Our client wanted us to think of something other than the traditional ‘shovel and dirt’ for their upcoming groundbreaking ceremony. The Brookline team came up with a custom designed photo op cement stamp that the COO could press into freshly laid cement. We had less than 48 hours to learn everything about cement, including how to pour it, set it, and stamp it; purchase a cement stamp from across the border; and complete a trial run. As always, the Brookline team was able to deliver, even on such short notice!
Leanna Kruk - Senior Account Executive
Leanna brings several years of agency experience to Brookline. With a solid foundation in strategic brand management and overall campaign strategy, Leanna has led and managed a variety of national and international client campaigns.
A native born Torontonian, Leanna started her PR career in agency, working for a variety of top-rated PR firms and associated clients. A creative and passionate PR professional, Leanna has well-rounded client experience that has included design and decor, hospitality and tourism, food and beverage, consumer packaged goods, real estate, financial and transportation.
“The world of PR is fast and furious and Brookline is definitely up to the challenge. I’m thrilled to be working with a team of PR professionals that think fast on their feet while achieving results.”
If Leanna was not in public relations, she would be a chef/restaurateur.
I will never forget my very first Traffic meeting at Brookline. Each week, we have an internal Traffic meeting to discuss client updates and deliverables with each other. Well, wasn’t I surprised to find out that our Traffic meeting was more like a tennis match! Creative ideas and enthusiastic conversations went back and forth between the team so quickly, I thought I would need a neck brace for my next meeting!
Sophie Pilon - Senior Account Executive
Sophie Pilon holds a Bachelor Degree from Université de Montréal and a Masters in Public Relations from Université Laval.
Sophie is a seasoned public relations practitioner who has worked with a variety of companies, professional and amateur sport teams and not-for-profit organizations. Sophie's strength lies in creating tailored strategic communications and media relations plans delivered to each client and their needs.
"I am truly excited to be working with such a great team of public relations experts. Being able to come to work every day with creative and motivated colleagues, partners and clients is invigorating."
If Sophie was not in public relations she would be a sports newscaster.
There has been so many memorable moments during my time at Brookline, it’s really hard to pinpoint one. That said, coming from a sports background I have to say that helping George Gosbee and his team manage the Canadian media relations while they were working on the deal to buy the Phoenix Coyotes is definitely a highlight for me. P.S. Wrangling six of the owners of the Phoenix Coyotes at a Stampede party to take a picture for the Calgary Herald is as hard as it sounds!
Madison Olyniuk - Account Executive
As an Account Executive, Madison Olyniuk works closely with clients in a diverse range of industries to provide strategic, out-of-the-box thinking. From working with key media contacts to secure exceptional coverage, to creating one-of-a-kind events, Madison is passionate about working to capture the attention of appropriate audiences.
With her past agency experience, time in the government sector and Bachelors of Arts degree in Communications Studies from the University of Calgary, Madison offers a fresh approach and creative ideas to help achieve the needs of her clients. “At Brookline, every day brings a new and exciting challenge. I get to work with a dynamic team, share ideas with people I respect and look for creative and unique solutions for our amazing clients.”
If Madison was not in public relations she would be a celebrity gossip writer.
There have been many unforgettable moments – from opening Canada’s longest runway at Calgary Airport Authority’s with a weekend-long event, to dancing like Justin Timberlake in my newbie presentation, it’s difficult to choose just one. However, every year I am honoured to support Marlborough Mall’s GownTown event - an annual initiative that offers formal dresses to students in need. To be able to help students, who may not have otherwise been able to afford a dress, find the dress of their dreams has been such a rewarding and memorable experience.
Douglas Self - Account Executive
Doug’s strong background in PR and marketing in the technology sector provides him a forward-thinking perspective, particularly with new and innovative companies. Working with early-stage startups to multi-national corporations, his experience in communication strategy, content creation, and media relations have been applied to a number of industries.
After receiving his B.A. in Business Administration – Marketing from Western Washington University, Doug held marketing roles in the Seattle area then jumped to agency life with a move to Boise, Idaho. Following his marriage, Doug was granted Canadian permanent residency and trekked north to his new home in Calgary.
Though tech has always been Doug’s forte, he has also provided communications counsel and tactical execution for the non-profit, hospitality, and tourism industries.
If Doug doesn’t answer his cell, he is likely playing in the mountains, at a show to feed his insatiable need for live music, stressing over a soccer match, or trying to keep up with his wife while running the trails around Calgary.
Doug’s favourite memory at Brookline is a toss-up, the first being his first day with the company, understanding just how quickly and efficiently projects get up-and-running with three new business meetings that first day. The second is rapping a modified Fresh Prince of Bel Air theme song – the full version – during a staff meeting.
Kristen McAdam - Account Executive
Kristen has a diverse background stemming from work in corporate, professional sports, and the not-for-profit sector. Her depth and breadth of experience in the areas of event management, media relations, as well as internal, external and marketing communications enables her to approach each PR campaign with a unique eye and creative flair. In addition, she holds a Bachelor of Arts degree in media and communications from the University of Western Ontario.
“Brookline is comprised of a team of women that continue to impress me. Merging our unique strengths creates a force to be reckoned with in the PR world. We work hard, we deliver, and we have an awesome time doing it.”
Kristen is a travel and adventure enthusiast with over 30 countries under her belt. If she was not in public relations, she would be working for a not-for-profit organization abroad.
Working with the entire Brookline team on the launch of YYC’s newest runway will stand out for a long time. From setting up for hours in the pouring rain, to waking up at 4:30 in the morning to greet vendors, to welcoming thousands of Calgarians for a once-in-a-lifetime event, it was one of the best professional experiences I’ve had to date.
Alison Walker - Account Specialist
Alison graduated from Mount Royal University with a Bachelor of Applied Communications, majoring in Public Relations.
From her background in the oil and gas and not-for-profit sectors, she brings experience in branding, marketing communications, internal communications, event management and media relations. She is enthusiastic about working with clients to communicate their stories in fresh and exciting ways.
“I remember Shauna speaking to my Intro to Public Relations class in my first year of university. Her enthusiasm for PR and strong professionalism left a huge impression on me at the time and I’m so excited to join her team at one of the top boutique agencies in the country.”
If Alison was not in public relations, she would own a cupcake bakery.
Two weeks after I started, Brookline organized the Run and Roam the Runway event to celebrate the opening of the Calgary Airport Authority’s new 4.2 kilometer runway. Not only did I help coordinate one of Calgary’s most unique events and see how well my new coworkers worked together, I also drove a golf cart down the longest runway in Canada!
Erica Morgan - Assistant Account Specialist
Erica brings experience from the oil and gas industry in the areas of internal communications, branding and business ethics. It is with great enthusiasm that she collaborates with a diverse range of clients to deliver quality results in the areas of media relations, event planning and social media.
“It is a privilege to be part of such a talented and passionate team and I am delighted to be contributing to the fresh and creative ideas that make Brookline one of Canada’s leading boutique agencies.”
With a passion for the arts, Erica also contributes to the arts community as a volunteer for the Alberta Ballet.
If Erica was not in public relations she would be on Broadway.
It was a treat to watch Calgary treasure and Brookline favourite Paul Brandt make his Saddledome debut at the 2014 Stampede. Not only was it an unforgettable team bonding experience, but it was also an amazing performance put on by one of our very talented clients.
Julie Redmond - Administrative Coordinator
Prior to joining Brookline, Julie developed her administrative and events skills from Grant MacEwan University in Edmonton followed by supporting a large architectural firm in Calgary. She is eager and enthusiastic to gain more knowledge about public relations and events management.
“I am very proud and honoured to work with strong, intelligent, and talented women. Brookline is reliably fresh, creative, solid and professional and the teamwork and end results consistently mirror these pillars. I love coming to work each day!”
If Julie was not in public relations, she would be a fashion stylist.
There have been many memories so far but something that tops the list is when Paula and I accidentally towed a fully working and capable golf cart on the new runway at the Calgary International Airport following the Run and Roam the Runway event. This event was filled with positive memories, bonding, and laughing so hard my stomach hurt.