About Brookline

We are one of Canada’s leading boutique PR agencies.

Brookline Public Relations, Inc. (Brookline) is one of Canada’s leading boutique public relations agencies.
Four words demonstrate who we are and what we do: fresh, creative, solid and professional. We’re in the business of service - we’re passionate about great public relations and producing amazing results for our clients.

Brookline is small enough to provide customized strategy and strong attention to details, but large enough to execute big ideas for clients of all sizes. A team is only as good as its players, and we thrive thanks to an all-star cast.

We go the extra mile for our clients by constantly challenging the status quo and never stopping at “good enough”. Our key services include: Media Relations, Corporate Communications, Crisis Communications and Issues Management, Integrated Marketing, Social Media, and Event Management.

Our People

    Shauna MacDonald

    Principal & Founder

    Fearless leader, client counselor, urban rapper

    When Shauna announced she was opening her own firm, the constant response was "It's about time!"

    Getting her start in PR with a Boston-based public relations and strategic communication agency, Shauna provided strategic public relations expertise to companies of all sizes throughout New England, the U.S. and the world. For five years, prior to starting Brookline, Shauna was Vice President and Managing Director of Western Canada for an international public relations firm, as well as the Marketing Communications Practice Leader for its Canadian operations.

    Shauna obtained her Bachelor of Commerce degree from Queen’s University and a Master’s degree in Communications from Boston University. She also holds an Executive MBA Certificate from Babson College and is a current Board Member with Tourism Calgary. Her extensive experience in both Canadian and U.S. markets has helped various companies from start-up to established, gain and sustain market leader positions.

    If Shauna was not in public relations she would be a rock star. Her love for the stage makes her a dynamo in new business meetings and a networking pro.

    One of her most memorable moments was making a major presentation to the Board of one of Canada’s most recognized and coveted brands. She had decided to wear a new power suit and had just purchased a new pair of Jimmy Choos. However, the heel broke on the way to the meeting but she had a pair of flip flops in her vehicle. Flip flops or broken heel? Needless to say, the Board had a few laughs about her “beach” attire and we secured the business.

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    Julie Redmond

    Administrative Coordinator

    Fashionista, administrative guru, creative extrovert

    They say fashion is fearless, well, so is Julie. After moving to Calgary from the rival City of Champions, she gained an edge that allowed her clothing to sparkle and her organizational capabilities to shine. She supports the staff, is a resourceful team player and is always ready for a new challenge.

    Julie has always had a desire for all things creative. This is highlighted in her administrative and event planning skills sparking from her schooling at Grant MacEwan University leading all the way up to supporting a large architectural firm in Calgary. Her curiosity for an inspired atmosphere where she could share her administrative flair led her to Brookline. Brookline is Julie’s number one client and she strives to ensure in-house events, marketing communications and office management are all skillfully completed.

    She is supportive, accountable and effectively manages the day-to-day operations of Brookline and proactively organizes administration needs of the office. Julie ensures the administrative deliverables of client accounts are expertly executed and knowledgeably supports team members on organizational tasks.

    Her most memorable moment was sitting in Paul Brandt’s truck listening to a clip of his new hit song Get a Bed before it was released.

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    Lisa Libin

    Group Director

    Small stature, big ideas, huge passion

    She may be small, but she is mighty. With more than 12 years of communications & marketing experience, Lisa has planned & executed winning campaigns for some of the world’s heavy-hitters, including Microsoft Canada, Mattel Canada, Fisher-Price, Nintendo of Canada and Payless Shoesource.

    With an honours degree from the University of Calgary and a PR certificate from Humber College, Lisa has worked for a variety of global agencies as well as for non-profit and corporate organizations, including Canadian Blood Services and Rogers Communications.  She has successfully led companies through major crisis and brand reputation issues and loves finding creative ways to help companies fight through the media clutter to make an impact.

    Lisa’s strengths lie in thinking “Big” - seeing potential opportunities for clients in areas they might not have thought of before. Her passion for her work means she takes everything on in full-force, ensuring that while she may look short, she has a large effect on those who work with her.

    As a self-proclaimed extroverted home-body, Lisa can be found anywhere from the ski slopes to curled up on the couch with a good book or show.

    Her most memorable moment was being grilled by ten sets of the most stylish eyes in the industry (fellow Brookliners) during her interview process.

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    Alisha Samnani

    Account Supervisor

    Local hot spot connoisseur, brand strategist, creative catalyst

    With a pulse on what’s hot and trending, Alisha offers a rare blend of big picture thinking and strategic execution. As a tried and true agency girl, Alisha has worked at some of Canada’s leading public relations agencies and has represented some of the globe’s most reputable brands.

    Alisha graduated from the University of Western Ontario with a Bachelor of Arts degree and continued on to complete her Graduate Diploma in Public Relations Management from McGill University. Her specific expertise lies in pinpointing public engagement opportunities and developing tailored communication strategies for her clients. As one of Brookline’s leading crisis communications and issues management team members, Alisha provides regular counsel to big business in highly susceptible industries.

    When she’s not at the newest chef’s table or front row at the biggest name in music, you are most likely to find her organizing the city’s most buzz-worthy events or crafting the perfect pitch to get her client’s on the front page. A compelling speaker and inspiring team member, Alisha helps anchor the Brookline team.

    Her most memorable moment has been working with the Sheldon Kennedy Child Advocacy Centre and being witness to an incredible organization dedicated to protecting and healing our youngest citizens.

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    Sophie Pilon

    Senior Account Executive

    Fierce competitor, media relations pro, trendsetter

    Sophie is a strong believer that you should do what you love. Sophie is a passionate communicator and, through hard work and a little bit of luck, was able to find her dream job. She holds a Bachelor’s Degree from Université de Montréal and a Master’s in Public Relations from Université Laval. Sophie is a seasoned public relations practitioner who has previously worked with a variety of companies, including the Montreal Alouettes, Alpine Canada Alpin and the Calgary Stampede.

    Sophie's strengths lie in creating innovative and tailored strategic communications and media relations plans tailored for each client and their needs. Her creativity, coupled with a wealth of experience in sports, lifestyle, not-for-profit and public relations, has led to exceptional results and brand-elevating coverage. Sophie has helped plan and execute large public relations events that enabled her to secure a stockpile of press in top-tier outlets as well as raise the public profile of her clients. Events and organizations she has contributed to are Tourism Calgary, Jack Daniel’s, Ford Canada, Encana, Vancouver Olympic and Paralympic Games, Air Canada, Cathay Pacific, KLM, Edo Japan and Swimco to name a few.

    Sophie’s drive and competitiveness has enabled her to push outside of her comfort zone and challenge her boundaries. She lives that motto in both her personal and professional life. Sophie adds a dynamic quality and savvy influence to the agency. Her public relations experience and passion for knowledge brings numerous skills and know-how to her role at Brookline.

    There has been so many memorable moments during her time at Brookline, it’s really hard to pinpoint one. That said, coming from a sports background Sophie’s most memorable moment was helping George Gosbee and his team manage the Canadian media relations while they were working on the deal to buy the Arizona Coyotes. Here’s a little professional tip: Wrangling six of the owners of the Arizona Coyotes at a Stampede party to take a picture for a top-tier newspaper is as hard as it sounds!

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    Leanna Kruk

    Senior Account Executive

    Multitasker extraordinaire, strategic leader, devoted optimist

    A native Torontonian, Leanna is proud to call herself a converted Calgarian. With a solid foundation in strategic brand management and overall campaign strategy, Leanna has led and managed a variety of national and international client campaigns.

    Leanna completed a post-graduate certificate program in Corporate Communications at Centennial College in Toronto. Leanna started her PR career in agency, working for a variety of top rated PR firms and associated clients. A creative and passionate PR professional, Leanna has well-rounded client experience that has included design and decor, hospitality and tourism, food and beverage, consumer packaged goods, real estate, financial and transportation.

    Leanna incorporates her multitasking skills as a mother of two into her daily work life. She is a pro at making peanut butter and jelly sandwiches with one hand, booking a play-date with the other, all while singing along to Raffi’s greatest hits. Her life lessons as a mother has taught her to bring these valuable skills to her career by providing clients the ability to take on several challenges while staying on task and focused on outcomes.

    Her most memorable moment at Brookline was when she had the opportunity to drive and successfully reverse park (without hitting anything) a 37 foot school bus as part of a media awareness campaign that focused on back-to-school bus safety tips.

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    Madison Olyniuk

    Account Executive

    Event planning whiz, crisis communications maven, celebrity gossip enthusiast

    Equipped with her CP Style Book and Grande Starbucks, Madison is ready to conquer any PR challenge.

    With a passion for communications, a degree from the University of Calgary and previous agency and government sector experience, Madison offers a fresh approach and creative solutions for her clients. Working with clients in a variety of industries, including not-for-profit, technology, hospitality, business and lifestyle, Madison supports their unique needs with passion and a creative flare. She has a wide array of skills and enhances the team with her strong knowledge of Canadian media, event management expertise and well-rounded social media skills.

    Whether it’s a New York Times best-seller or the latest issue of InTouch weekly, you can always find Madison diving into a new piece of literature. Through the written page, Madison enjoys leaping into new worlds, learning new ways to communicate and staying up to date on who wore it best.

    Her most memorable moment was planning the opening of Canada’s newest and longest runway at the Calgary International Airport. Two days, 8.4 kilometres, 300 volunteers, 25 third-party vendors and 7,000 event attendees. Need she say more?

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    Douglas Self

    Account Executive

    Jargon averse, curious traveller, tech junkie

    Doug’s strong background in PR and marketing in the technology sector provides him a forward-thinking perspective, particularly with new and innovative companies. Working with early-stage startups to multi-national corporations, his experience in communication strategy, content creation, and media relations have been applied to a number of industries.

    After receiving his B.A. in Business Administration – Marketing from Western Washington University, Doug held marketing roles in the Seattle area then jumped to agency life with a move to Boise, Idaho. Following his marriage, Doug was granted Canadian permanent residency and trekked north to his new home in Calgary.

    Though tech has always been Doug’s forte, he has also provided communications counsel and tactical execution for the non-profit, hospitality, and tourism industries.

    If Doug doesn’t answer his cell, he is likely playing in the mountains, at a show to feed his insatiable need for live music, stressing over a soccer match, or trying to keep up with his wife while running the trails around Calgary.

    Doug’s favourite memory at Brookline is a toss-up, the first being his first day with the company, understanding just how quickly and efficiently projects get up-and-running with three new business meetings that first day. The second is rapping a modified Fresh Prince of Bel Air theme song – the full version – during a staff meeting.

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    Alison Walker

    Account Specialist

    Passionate storyteller, creative thinker, Internet dog enthusiast

    Armed with a quirky sense of humour and an eye for the obscure, Alison loves thinking out of the box for clients. From her background in the oil and gas and non-profit sectors, Alison brings an understanding of the importance of strong branding and effective storytelling.

    She graduated from Mount Royal University with a Bachelor of Applied Communications, majoring in Public Relations. Years of school and working on tight-knit office teams have taught Alison the value of being a strong team member and trained her keen eye for detail. She is adaptable, reliable, and is always listening for what will help her clients stand out.

    Alison loves television and relishes that the era of HBO and Netflix has finally made a 6 hour Good Wife marathon socially acceptable. Her love of the small screen speaks to an understanding of the power of a good story, and Alison is enthusiastic about helping clients share theirs in fresh and exciting ways.

    Her most memorable moment was donning a fannypack and showcasing her best aerobic moves during a Body Break skit for her newbie presentation.

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    Erica Morgan

    Assistant Account Specialist

    Social media whisperer, baking aficionado, detail-oriented mastermind

    Living proof that you can have your cake and eat it too, Erica first dipped her toes into the corporate communications pool at the likes of Telvent Canada and Nexen Inc., before falling head-over-stylish heels into the PR world. Erica’s time in Alberta’s technology and oil and gas sectors has left her with a wealth of knowledge in the areas of internal communications, branding and business ethics, further solidifying her aptitude for public relations.

    Erica graduated with a Bachelor of Arts in Communications from the University of Calgary where she minored in Business and fine-tuned her communications and event planning skills by leading a number of volunteer organizations. With a special touch for event management, marketing communications and media relations, Erica also brings with her an uncanny knack for hitting the nail on the head when it comes to social media strategy. Her eye for detail, deep-rooted love of writing and colourful sense of creativity are a recipe for success when it comes to delivering above and beyond client expectations.

    Whether she’s decorating a cake or putting the final touches on a client deliverable, Erica’s ability to add a personal touch is sure to produce sweet results no matter the task. With her passion for Brookline’s diverse roster of clientele and commitment to quality results, Erica is always ready to take on the next challenge.

    Her most memorable moment was dancing down the middle of Stephen Ave, lip syncing her heart out to the tune of Pharrell’s Happy under the watchful eye of downtown Calgary’s bustling lunch hour crowd.

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    Dakota Sandquist

    Assistant Account Specialist

    Brand guru, adventuress, coordination connoisseur

    Dakota’s middle name is perseverance. Throughout her career she has brought her enthusiasm and self-starter attitude to each project she has tackled. Dakota fell in love with public relations when she was studying international relations and affairs at the University of Calgary. Following her time at the University of Calgary, she decided to pursue a Public Relations diploma from Grant MacEwan University to polish her communications skills.

    After graduating with honours, Dakota fine-tuned her communications, event planning and media relations skills while working with the Hyatt Regency Calgary and the YWCA of Calgary. With successes in implementing complex communications strategies, Dakota has worked with both internal and external audiences to develop branding, implement social media strategies, execute media relations programs, and has an uncanny aptitude for getting significant messaging across to any audience.

    When she’s not busy producing top notch key messaging, you can find Dakota conquering hikes in the Canadian Rockies with her husband and Labradoodle or cooking her next masterpiece.

    Dakota’s most memorable moment was being greeted by the stylish and chic Brookline group on her first day and immediately feeling like a part of the team.

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    Danielle Alfaro

    Intern

    Fair-weather runner, passionate student, results driven

    After a seasoned career in retail management, Danielle followed her passion for communication and relationship building by blazing a new trail and going back to school. This native Calgarian has had experience in media relations and internal communications with organizations such as the Kids Cancer Care Foundation and the Canadian Association for Disabled Skiers.
    Danielle, working on her bachelor of communications in public relations at Mount Royal University, is what you would call a keener. Grade and results obsessed, she is eager to apply her practical knowledge of public relations at Brookline and ultimately become the best practitioner she can be.

    Danielle’s marathon running experience has helped solidify her existing personality traits such as commitment, dedication and perseverance. She carries this attitude with her in everything she does and loves approaching projects with vigor.

    Her most memorable moment to date was organizing and creating collateral for a media drop and having the opportunity to physically deliver it across Alberta in one day.

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    Ashley Vilgrain

    Intern

    Creative thinker, aspiring traveller, community volunteer

    Ashley is a student of the Public Relations program at Mount Royal University, where she will be entering her fourth and final year. She has gained skills relating to roles such as media relations, social media management, community relations and event planning. She also completed two years in the Commerce program at the University of Victoria, and previously worked in the finance industry. Both experiences have contributed to her business acumen.

    Ashley has lived in many countries including Germany and Switzerland and has had the urge to travel from a very young age. Her list of places to visit is lengthy and she plans on tackling a few in the next few years.

    She loves any environment where she is challenged and can be creative. In her intern role at Brookline, Ashley uses her creativity, strategic thinking, and hard work to produce results for clients. She has a passion for the arts and is actively involved in the Calgary community as much as possible. Ashley has also lent her public relations talents to The Sunshine Foundation and Canadian Breast Cancer Foundation CIBC Run for the Cure planning and executing social media campaigns and event plans.

    As an intern at Brookline, one of her first experiences was completing a media drop in Red Deer, delivering dozens of green doughnuts to local media. Nothing like a road trip to kick off an internship!

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    Our Network

    Brookline Public Relations' head office is located in Calgary, Alberta, Canada and we are proud of our global network of like-minded affiliate agencies. 

    Given our client base extends around the world, we believe having an international network assists us in understanding and providing services for our clients who do business or are located abroad.

    We believe in local expertise and global reach!

    Our current affiliates are located in the following cities:

    • Vancouver
    • Edmonton
    • Toronto
    • Montreal
    • Boston
    • New York
    • Los Angeles
    • London, UK

    Our Community

    At Brookline Public Relations, we believe in the power of community and the importance of giving back. From active engagement in volunteer activities, to mentoring PR up and comers and working with valued pro-bono clients, our people and community are the heart of our culture.

    Volunteering

    We are proud to give our time to organizations that help build a vibrant community. [ Read More ]

    Building the Next Generation of PR Stars

    Our talented staff enjoy offering informational interviews for PR up & comers to introduce them to the public relations industry. [ Read More ]

    I have the opportunity to participate and speak at many events through my business career sports career with the observation that the launch event that Brookline organized was one of the best events I have ever been a part of - Jim Peplinski, Past Co-Chair 2012 IIHF World Junior Championship
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