About Brookline

We are one of Canada’s leading boutique PR agencies.

Brookline Public Relations, Inc. (Brookline) is one of Canada’s leading boutique public relations agencies.
Four words demonstrate who we are and what we do: fresh, creative, solid and professional. We’re in the business of service - we’re passionate about great public relations and producing amazing results for our clients.

Brookline is small enough to provide customized strategy and strong attention to details, but large enough to execute big ideas for clients of all sizes. A team is only as good as its players, and we thrive thanks to an all-star cast.

We go the extra mile for our clients by constantly challenging the status quo and never stopping at “good enough”. Our key services include: Media Relations, Corporate Communications, Crisis Communications and Issues Management, Integrated Marketing, Social Media, and Event Management.

Our People

    Shauna MacDonald

    Principal & Founder

    Fearless leader, client counselor, urban rapper

    When Shauna announced she was opening her own firm, the constant response was "It's about time!"

    Getting her start in PR with a Boston-based public relations and strategic communication agency, Shauna provided strategic public relations expertise to companies of all sizes throughout New England, the U.S. and the world. For five years, prior to starting Brookline, Shauna was Vice President and Managing Director of Western Canada for an international public relations firm, as well as the Marketing Communications Practice Leader for its Canadian operations.

    Shauna obtained her Bachelor of Commerce degree from Queen’s University and a Master’s degree in Communications from Boston University. She also holds an Executive MBA Certificate from Babson College and is a current Board Member with Tourism Calgary. Her extensive experience in both Canadian and U.S. markets has helped various companies from start-up to established, gain and sustain market leader positions.

    If Shauna was not in public relations she would be a rock star. Her love for the stage makes her a dynamo in new business meetings and a networking pro.

    One of her most memorable moments was making a major presentation to the Board of one of Canada’s most recognized and coveted brands. She had decided to wear a new power suit and had just purchased a new pair of Jimmy Choos. However, the heel broke on the way to the meeting but she had a pair of flip flops in her vehicle. Flip flops or broken heel? Needless to say, the Board had a few laughs about her “beach” attire and we secured the business.


    Julie Redmond

    Administrative Coordinator

    Fashionista, administrative guru, creative extrovert

    They say fashion is fearless, well, so is Julie. After moving to Calgary from the rival City of Champions, she gained an edge that allowed her clothing to sparkle and her organizational capabilities to shine. She supports the staff, is a resourceful team player and is always ready for a new challenge.

    Julie has always had a desire for all things creative. This is highlighted in her administrative and event planning skills sparking from her schooling at Grant MacEwan University leading all the way up to supporting a large architectural firm in Calgary. Her curiosity for an inspired atmosphere where she could share her administrative flair led her to Brookline. Brookline is Julie’s number one client and she strives to ensure in-house events, marketing communications and office management are all skillfully completed.

    She is supportive, accountable and effectively manages the day-to-day operations of Brookline and proactively organizes administration needs of the office. Julie ensures the administrative deliverables of client accounts are expertly executed and knowledgeably supports team members on organizational tasks.

    Her most memorable moment was sitting in Paul Brandt’s truck listening to a clip of his new hit song Get a Bed before it was released.


    Lisa Libin

    Group Director

    Small stature, big ideas, huge passion

    She may be small, but she is mighty. With more than 12 years of communications & marketing experience, Lisa has planned & executed winning campaigns for some of the world’s heavy-hitters, including Microsoft Canada, Mattel Canada, Fisher-Price, Nintendo of Canada and Payless Shoesource.

    With an honours degree from the University of Calgary and a PR certificate from Humber College, Lisa has worked for a variety of global agencies as well as for non-profit and corporate organizations, including Canadian Blood Services and Rogers Communications.  She has successfully led companies through major crisis and brand reputation issues and loves finding creative ways to help companies fight through the media clutter to make an impact.

    Lisa’s strengths lie in thinking “Big” - seeing potential opportunities for clients in areas they might not have thought of before. Her passion for her work means she takes everything on in full-force, ensuring that while she may look short, she has a large effect on those who work with her.

    As a self-proclaimed extroverted home-body, Lisa can be found anywhere from the ski slopes to curled up on the couch with a good book or show.

    Her most memorable moment was being grilled by ten sets of the most stylish eyes in the industry (fellow Brookliners) during her interview process.


    Alisha Samnani

    Account Supervisor

    Local hot spot connoisseur, brand strategist, creative catalyst

    With a pulse on what’s hot and trending, Alisha offers a rare blend of big picture thinking and strategic execution. As a tried and true agency girl, Alisha has worked at some of Canada’s leading public relations agencies and has represented some of the globe’s most reputable brands.

    Alisha graduated from the University of Western Ontario with a Bachelor of Arts degree and continued on to complete her Graduate Diploma in Public Relations Management from McGill University. Her specific expertise lies in pinpointing public engagement opportunities and developing tailored communication strategies for her clients. As one of Brookline’s leading crisis communications and issues management team members, Alisha provides regular counsel to big business in highly susceptible industries.

    When she’s not at the newest chef’s table or front row at the biggest name in music, you are most likely to find her organizing the city’s most buzz-worthy events or crafting the perfect pitch to get her client’s on the front page. A compelling speaker and inspiring team member, Alisha helps anchor the Brookline team.

    Her most memorable moment has been working with the Sheldon Kennedy Child Advocacy Centre and being witness to an incredible organization dedicated to protecting and healing our youngest citizens.


    Sophie Pilon

    Senior Account Executive

    Fierce competitor, media relations pro, trendsetter

    Sophie is a strong believer that you should do what you love. Sophie is a passionate communicator and, through hard work and a little bit of luck, was able to find her dream job. She holds a Bachelor’s Degree from Université de Montréal and a Master’s in Public Relations from Université Laval. Sophie is a seasoned public relations practitioner who has previously worked with a variety of companies, including the Montreal Alouettes, Alpine Canada Alpin and the Calgary Stampede.

    Sophie's strengths lie in creating innovative and tailored strategic communications and media relations plans tailored for each client and their needs. Her creativity, coupled with a wealth of experience in sports, lifestyle, not-for-profit and public relations, has led to exceptional results and brand-elevating coverage. Sophie has helped plan and execute large public relations events that enabled her to secure a stockpile of press in top-tier outlets as well as raise the public profile of her clients. Events and organizations she has contributed to are Tourism Calgary, Jack Daniel’s, Ford Canada, Encana, Vancouver Olympic and Paralympic Games, Air Canada, Cathay Pacific, KLM, Edo Japan and Swimco to name a few.

    Sophie’s drive and competitiveness has enabled her to push outside of her comfort zone and challenge her boundaries. She lives that motto in both her personal and professional life. Sophie adds a dynamic quality and savvy influence to the agency. Her public relations experience and passion for knowledge brings numerous skills and know-how to her role at Brookline.

    There has been so many memorable moments during her time at Brookline, it’s really hard to pinpoint one. That said, coming from a sports background Sophie’s most memorable moment was helping George Gosbee and his team manage the Canadian media relations while they were working on the deal to buy the Arizona Coyotes. Here’s a little professional tip: Wrangling six of the owners of the Arizona Coyotes at a Stampede party to take a picture for a top-tier newspaper is as hard as it sounds!


    Leanna Kruk

    Senior Account Executive

    Multitasker extraordinaire, strategic leader, devoted optimist

    A native Torontonian, Leanna is proud to call herself a converted Calgarian. With a solid foundation in strategic brand management and overall campaign strategy, Leanna has led and managed a variety of national and international client campaigns.

    Leanna completed a post-graduate certificate program in Corporate Communications at Centennial College in Toronto. Leanna started her PR career in agency, working for a variety of top rated PR firms and associated clients. A creative and passionate PR professional, Leanna has well-rounded client experience that has included design and decor, hospitality and tourism, food and beverage, consumer packaged goods, real estate, financial and transportation.

    Leanna incorporates her multitasking skills as a mother of two into her daily work life. She is a pro at making peanut butter and jelly sandwiches with one hand, booking a play-date with the other, all while singing along to Raffi’s greatest hits. Her life lessons as a mother has taught her to bring these valuable skills to her career by providing clients the ability to take on several challenges while staying on task and focused on outcomes.

    Her most memorable moment at Brookline was when she had the opportunity to drive and successfully reverse park (without hitting anything) a 37 foot school bus as part of a media awareness campaign that focused on back-to-school bus safety tips.


    Madison Olyniuk

    Senior Account Executive

    Event planning whiz, crisis communications maven, celebrity gossip enthusiast

    Equipped with her CP Style Book and Grande Starbucks, Madison is ready to conquer any PR challenge.

    With a passion for communications, a degree from the University of Calgary and previous agency and government sector experience, Madison offers a fresh approach and creative solutions for her clients. Working with clients in a variety of industries, including not-for-profit, technology, hospitality, business and lifestyle, Madison supports their unique needs with passion and a creative flare. She has a wide array of skills and enhances the team with her strong knowledge of Canadian media, event management expertise and well-rounded social media skills.

    Whether it’s a New York Times best-seller or the latest issue of InTouch weekly, you can always find Madison diving into a new piece of literature. Through the written page, Madison enjoys leaping into new worlds, learning new ways to communicate and staying up to date on who wore it best.

    Her most memorable moment was planning the opening of Canada’s newest and longest runway at the Calgary International Airport. Two days, 8.4 kilometres, 300 volunteers, 25 third-party vendors and 7,000 event attendees. Need she say more?


    Douglas Self

    Account Executive

    Jargon averse, curious traveller, tech junkie

    Doug’s strong background in PR and marketing in the technology sector provides him a forward-thinking perspective, particularly with new and innovative companies. Working with early-stage startups to multi-national corporations, his experience in communication strategy, content creation, and media relations have been applied to a number of industries.

    After receiving his B.A. in Business Administration – Marketing from Western Washington University, Doug held marketing roles in the Seattle area then jumped to agency life with a move to Boise, Idaho. Following his marriage, Doug was granted Canadian permanent residency and trekked north to his new home in Calgary.

    Though tech has always been Doug’s forte, he has also provided communications counsel and tactical execution for the non-profit, hospitality, and tourism industries.

    If Doug doesn’t answer his cell, he is likely playing in the mountains, at a show to feed his insatiable need for live music, stressing over a soccer match, or trying to keep up with his wife while running the trails around Calgary.

    Doug’s favourite memory at Brookline is a toss-up, the first being his first day with the company, understanding just how quickly and efficiently projects get up-and-running with three new business meetings that first day. The second is rapping a modified Fresh Prince of Bel Air theme song – the full version – during a staff meeting.


    Ashlee Smith

    Account Specialist

    Analytical Tactician, Community Minded Professional, Dance Floor Worshipper

    Not a surprise to those who know her, Ashlee loves connecting with people and thinks learning is fun. Relationship building is her forte and she strives to one day be half as interesting as The Most Interesting Man in the World. Ashlee believes that to be an incredible story teller, one must first be a committed listener.

    Ashlee has solid work experience in community relations, marketing communications, event management, and media relations. She loves to get her hands dirty and immerse herself in ‘the details’. Ashlee focuses on what success looks like for each project she is tasked with and strives to exceed client expectations. With a background in marketing, public relations and non-profit, Ashlee is equipped with an eclectic skill set. Most recently she has worked on projects for Sanjel Corporation, YYC Hot Chocolate Fest, CIBC Run for the Cure and the Calgary Airport Authority. Ashlee holds a Bachelor of Arts degree, and a Public Relations Management Certificate from the University of Calgary.

    A Brookline PR alumni, Ashlee has returned to the pack and is ready to work hard and play hard; the unofficial motto of Brookline PR. She has a passion for communications and teamwork, something she shares with her stellar co-workers. Ashlee can often be found dancing in her car, spinning at Union or playing soccer.

    Her most memorable moment was planning a client appreciation event for Brookline PR with a surprise performance by country music superstar, Paul Brandt.


    Erica Morgan

    Account Specialist

    Social media whisperer, baking aficionado, detail-oriented mastermind

    Living proof that you can have your cake and eat it too, Erica first dipped her toes into the corporate communications pool at the likes of Telvent Canada and Nexen Inc., before falling head-over-stylish heels into the PR world. Erica’s time in Alberta’s technology and oil and gas sectors has left her with a wealth of knowledge in the areas of internal communications, branding and business ethics, further solidifying her aptitude for public relations.

    Erica graduated with a Bachelor of Arts in Communications from the University of Calgary where she minored in Business and fine-tuned her communications and event planning skills by leading a number of volunteer organizations. With a special touch for event management, marketing communications and media relations, Erica also brings with her an uncanny knack for hitting the nail on the head when it comes to social media strategy. Her eye for detail, deep-rooted love of writing and colourful sense of creativity are a recipe for success when it comes to delivering above and beyond client expectations.

    Whether she’s decorating a cake or putting the final touches on a client deliverable, Erica’s ability to add a personal touch is sure to produce sweet results no matter the task. With her passion for Brookline’s diverse roster of clientele and commitment to quality results, Erica is always ready to take on the next challenge.

    Her most memorable moment was dancing down the middle of Stephen Ave, lip syncing her heart out to the tune of Pharrell’s Happy under the watchful eye of downtown Calgary’s bustling lunch hour crowd.


    Tammy Mandelbaum

    Public Relations Assistant

    Film enthusiast, creative writer extraordinaire, social media strategist

    Tammy has worked with a diverse group of clients in a range of industries, giving her the knowledge and skills necessary to tackle any project that comes her way. She possesses a thorough understanding of a company’s corporate vision which allows her to effectively communicate a client’s brand while surpassing their objectives.

    With a strong passion for writing and an interest in commerce, Tammy earned a Communications and Business Minor degree from the University of Calgary. She is currently completing an Event Management Certificate through MRU in order to further expand her skills in the crazy, multitasking world of event planning. Tammy first started her career at Brookline as an intern and fell in love with the unpredictable and fast paced environment of agency life. Just like acting out a scene from The Godfather, Brookline asked her to become part of the team once more, which was an offer she couldn't refuse.

    When she’s not meeting client deliverables or crafting original social media campaigns, Tammy enjoys watching the latest Oscar worthy films, reading fiction, watching sports, and hitting up as many restaurants in an attempt to satisfy her love of hamburgers. By escaping into different worlds through film and literature, Tammy has developed a high attention to detail and an avid imagination which she utilizes in all her professional endeavours.

    Her most memorable moment was shocking members of the Brookline team by rapping along to a Biggie Smalls song at a family barbeque. Needless to say, Tammy’s innocent persona was thrown out the window that day.


    Justine Cuenco


    Ardent wordsmith, strategic visionary, global citizen

    Justine’s innate flair for words and aptitude for recognizing others’ needs became evident at a young age, which is why it comes as no surprise that she’s now immersed in the dynamic world of PR. By applying her creative skills and diverse knowledge, Justine is fulfilling her long-time goal of helping organizations tell their stories and foster stronger relationships. She is happy to bring both solid technical skills and creative artistry to any task in order to help clients meet their goals.

    Prior to her internship at Brookline, Justine graduated with a Bachelor of Communication Studies degree from the University of Calgary as well as a Journalism diploma from SAIT. She completed her practicum at SAIT’s Applied Research and Innovation Services division, where she honed a wide array of skills that have proven highly useful in the PR field. She also served as a writer for multiple publications, which enabled her to utilize her knack for the written word as well as for finding newsworthy stories and connecting with individuals in the community.

    When Justine isn’t monitoring the media for relevant stories, writing compelling content for clients or simply providing support to the rest of the Brookline team, you can often find her in a kickboxing class or on the tennis court. In addition to staying active, Justine enjoys unwinding with a good book, dancing to one of her many eclectic playlists and bonding over a tasty meal with family and friends.

    Justine is beyond thrilled to be one of the newest Brookliners on board. Her most memorable moment to date is her first ever Fun Day with the team, which took place during her very first week on the job.


    Our Network

    Brookline Public Relations' head office is located in Calgary, Alberta, Canada and we are proud of our global network of like-minded affiliate agencies. 

    Given our client base extends around the world, we believe having an international network assists us in understanding and providing services for our clients who do business or are located abroad.

    We believe in local expertise and global reach!

    Our current affiliates are located in the following cities:

    • Vancouver
    • Edmonton
    • Toronto
    • Montreal
    • Boston
    • New York
    • Los Angeles
    • London, UK

    Our Community

    At Brookline Public Relations, we believe in the power of community and the importance of giving back. From active engagement in volunteer activities, to mentoring PR up and comers and working with valued pro-bono clients, our people and community are the heart of our culture.


    We are proud to give our time to organizations that help build a vibrant community. [ Read More ]

    Building the Next Generation of PR Stars

    Our talented staff enjoy offering informational interviews for PR up & comers to introduce them to the public relations industry. [ Read More ]

    I have the opportunity to participate and speak at many events through my business and sports career with the observation that the launch event that Brookline organized was one of the best events I have ever been a part of - Jim Peplinski, Past Co-Chair 2012 IIHF World Junior Championship
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