About Brookline

We are one of Canada’s leading boutique PR agencies.

Brookline Public Relations, Inc. (Brookline) is one of Canada’s leading boutique public relations agencies.
Four words demonstrate who we are and what we do: fresh, creative, solid and professional. We’re in the business of service - we’re passionate about great public relations and producing amazing results for our clients.

Brookline is small enough to provide customized strategy and strong attention to details, but large enough to execute big ideas for clients of all sizes. A team is only as good as its players, and we thrive thanks to an all-star cast.

We go the extra mile for our clients by constantly challenging the status quo and never stopping at “good enough”. Our key services include: Media Relations, Corporate Communications, Crisis Communications and Issues Management, Integrated Marketing, Social Media, and Event Management.

Our People

    Shauna MacDonald

    Principal & Founder

    Fearless leader, client counselor, urban rapper

    When Shauna announced she was opening her own firm, the constant response was "It's about time!"

    Getting her start in PR with a Boston-based public relations and strategic communication agency, Shauna provided strategic public relations expertise to companies of all sizes throughout New England, the U.S. and the world. For five years, prior to starting Brookline, Shauna was Vice President and Managing Director of Western Canada for an international public relations firm, as well as the Marketing Communications Practice Leader for its Canadian operations.

    Shauna obtained her Bachelor of Commerce degree from Queen’s University and a Master’s degree in Communications from Boston University. She also holds an Executive MBA Certificate from Babson College and is a current Board Member with Tourism Calgary. Her extensive experience in both Canadian and U.S. markets has helped various companies from start-up to established, gain and sustain market leader positions.

    If Shauna was not in public relations she would be a rock star. Her love for the stage makes her a dynamo in new business meetings and a networking pro.

    One of her most memorable moments was making a major presentation to the Board of one of Canada’s most recognized and coveted brands. She had decided to wear a new power suit and had just purchased a new pair of Jimmy Choos. However, the heel broke on the way to the meeting but she had a pair of flip flops in her vehicle. Flip flops or broken heel? Needless to say, the Board had a few laughs about her “beach” attire and we secured the business.

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    Shama Walji

    Administrative Coordinator

    Inner hippy, administrative enthusiast, adventure seeker

    With over nine years of customer relations and administrative management experience, Shama brings a creative and enthusiastic ability to be Brookline’s main point of contact for all things administrative. A born Calgarian, Shama has had the opportunity to harness her administrative capabilities through assisting local start-ups with marketing campaigns as well as owning the title of Office Manager for a professional services firm. Coupled with her desire to be helpful, Shama loves all things creative and takes pride in her organizational capabilities while being a resourceful team player.

    While effectively executing administrative deliverables and accurately managing Brookline’s day-to-day activities, Shama strives to support Brookline’s team with any task. No request is too large or too small. Whether it’s accounting, marketing, team support or a good laugh, Shama is your main point of contact and Brookline is her main client.

    A Yoga instructor by trade, Shama can be found on her yoga mat during her downtime or enjoying comfort food with family and friends.
    Shama is excited about her future at Brookline.

    Her most memorable moment at Brookline was when Shauna MacDonald decided to surprise and delight the whole team with a super duper fun day in Las Vegas!

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    Lisa Libin

    Vice President

    Small stature, big ideas, huge passion

    She he may be small, but she is mighty. With national and local communications & marketing experience, Lisa has planned & executed winning campaigns for some of the world’s heavy-hitters, including Microsoft Canada, Mattel Canada, Fisher-Price, Canada Beef and Shaw Communications.

    With an honours degree from the University of Calgary and a PR certificate from Humber College, Lisa has worked for a variety of global agencies as well as for non-profit and corporate organizations, including Canadian Blood Services and Rogers Communications. She has successfully led companies through major crisis and brand reputation issues and loves finding creative ways to help companies fight through the media clutter to make an impact.

    Lisa’s strengths lie in thinking “Big” - seeing potential opportunities for clients in areas they might not have thought of before. Her passion for her work means she takes on everything in full-force, ensuring that while she may be small, she has a large impact on those who work with her.

    As a self-proclaimed “extroverted home-body”, Lisa can be found anywhere from the ski slopes to curled up on the couch with a good book or show.

    Her most memorable moments at Brookline has been “Big” events – from announcing the CFL partnership with Shaw to rebranding the Edmonton Arena District to its new name – ICE District.

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    Leanna Kruk

    Account Director

    Multitasker extraordinaire, strategic leader, devoted optimist

    A native Torontonian, Leanna is proud to call herself a converted Calgarian. With a solid foundation in strategic brand management and overall campaign strategy, Leanna has led and managed a variety of national and international client campaigns.

    Leanna completed a post-graduate certificate program in Corporate Communications at Centennial College in Toronto. Leanna started her PR career in agency, working for a variety of top rated PR firms and associated clients. A creative and passionate PR professional, Leanna has well-rounded client experience that has included design and decor, hospitality and tourism, food and beverage, consumer packaged goods, real estate, financial and transportation.

    From idea conception to execution, Leanna has extensive experience in leading multifaceted, complex PR projects and events for clients. Leanna’s tactical experience has also proven an asset in situations requiring issues and crisis management. A multitasker extraordinaire, Leanna is proud to boast the ability to take on several challenges while staying on task and focused on outcomes.

    Her most memorable moment at Brookline was when the team surprised her with a special visit from her favourite news anchor, Jocelyn Laidlaw of CTV Calgary. Jocelyn enjoyed some birthday cake with the team and shared stories about her time on air at the station. Her visit made for a truly wonderful surprise and a fantastic birthday treat!

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    Sophie Pilon

    Account Supervisor

    Fierce competitor, insightful PR strategist, trendsetter

    Sophie is a strong believer that you should do what you love. Sophie is a passionate communicator and, through hard work and a little bit of luck, was able to find her dream job. Born and raised in Montreal, Sophie holds a Bachelor’s Degree from Université de Montréal and a Masters in Public Relations from Université Laval. Sophie is a seasoned public relations practitioner who has previously worked with prominent brands including the Montreal Alouettes, Alpine Canada Alpin and the Calgary Stampede.

    As part of the senior team, Sophie’s strategic thinking and calculated public relations insight have helped effectively guide large brands to reach their goals and objectives. Sophie's strengths lie in creating innovative and tailored strategic communications and media relations plans tailored for each client and their needs. Her creativity, coupled with a wealth of experience in sports, lifestyle, corporate, not-for-profit and public relations, has led to exceptional results and brand-elevating coverage. As one of the agencies’ veteran, Sophie has helped plan and execute large public relations events that enabled her to secure a stockpile of press in top-tier outlets as well as raise the public profile of her clients. At Brookline, Sophie delivers solid results for notable brands such as ICE District, Jack Daniel’s, Ford Canada, Encana, Air Canada, KLM, Edo Japan, Good Earth Coffeehouse, Alberta Securities Commission and Canada Beef to name a few.

    Sophie’s drive and competitiveness has enabled her to push outside of her comfort zone and challenge her boundaries. She lives that motto in both her personal and professional life. Sophie adds a dynamic quality and savvy influence to the agency. Her public relations experience and passion for knowledge brings numerous skills and know-how to her role at Brookline.

    There has been so many memorable moments during her time at Brookline, it’s hard to pinpoint one. That said, coming from a sports background Sophie’s most memorable moment was supporting on a couple media events for the Edmonton Oilers 30th reunion in celebration of the franchise’s first Stanley Cup championship. Some of the greatest names in hockey history were in attendance including Wayne Gretzky, Mark Messier, Paul Coffey, Grant Fuhr as well as Jarri Kurri.

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    Douglas Self

    Senior Account Executive

    Jargon averse, curious traveller, tech junkie

    Doug’s strong background in PR and marketing in the technology sector provides him a forward-thinking perspective, particularly with new and innovative companies. Working with early-stage startups to multi-national corporations, his experience in communication strategy, content creation, and media relations have been applied to a number of industries.

    After receiving his B.A. in Business Administration – Marketing from Western Washington University, Doug held marketing roles in the Seattle area then jumped to agency life with a move to Boise, Idaho. Following his marriage, Doug was granted Canadian permanent residency and trekked north to his new home in Calgary.

    Though tech has always been Doug’s forte, he has also provided communications counsel and tactical execution for the non-profit, hospitality, government and tourism industries. At Brookline, he has had the pleasure of working with clients like Shaw Communications, ICE District, Franworks, Canada Beef, Jack Daniels and more.

    If Doug doesn’t answer his cell, he is likely playing in the mountains, at a concert, stressing over a soccer match, or trying to keep up with his wife while running the trails around Calgary.

    Doug’s favourite memory at Brookline is a toss-up. While playing a central role in the announcement of Shaw Communication’s blockbuster sponsorship deal with CFL was a ton of fun, spending a few days over Stampede week on a media tour with Jack Daniel’s Master Distiller is tough to beat.

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    Jerrica Goodwin

    Account Executive

    Idea girl, strategic thinker, dad joke enthusiast

    Jerrica has called Calgary home for nearly 10 years and feels she has grown with the city in this time and truly loves all it has to offer. She has spent her career working in public relations consulting, enjoying the variety of clients as well as the diversity of work. There’s never a dull moment and always an opportunity to learn more.

    Jerrica completed her Bachelor of Communication – Public Relations at Mount Royal University. Using the practical applied curriculum and work-terms offered, Jerrica jumped into agency life from the get-go. She’s had the opportunity to work with many clients across all sectors in areas of campaign planning and strategy, media relations, branding, issue management and crisis communication. She was part of a crisis response team that supported communications during the Fort McMurray wildfires and has worked with clients including Uber, Calgary Economic Development, Brewster Travel Canada, Edo Japan and the Prostate Cancer Centre among many more.

    Since joining the team at Brookline Jerrica has been able to expand into new industry sectors working with travel and tourism, hospitality and land development clients. She thrives on diving deep into strategies thinking about all of the possibilities that will meet client goals while turning heads with the unexpected.

    Driven by fast-paced environments and meeting new people Jerrica stays busy volunteering with not-for-profits and enjoys giving back to her community. When she’s not hustling she can be found with a glass of wine in hand likely catching up with friends or with a good book.

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    Angela Cabucos

    Account Executive

    Current events buff, community cultivator, endlessly curious

    Angela is a born and raised Calgarian who loves to be in-the-know when it comes to her hometown. There isn’t a news story, local event or trending topic that she doesn’t already know about. On the flip-side, she is equally as passionate about sharing these stories and events with the community, both personally and professionally.

    Angela is one of the first Mount Royal University Bachelor of Communications – Public Relations graduates. She gained valuable experience during her three student internships – two in the corporate sector and one at a PR agency in Toronto. Angela contributed to internal communications projects, event planning and research reports, as well as honing her skills in media relations for high-profile clients in the arts and entertainment industry, such as the JUNO Awards.

    After receiving her newly minted degree, Angela made her way back to a PR firm in Calgary. As a consultant there for almost four years, she worked closely with clients to strategize, plan and execute communications mandates. Angela has experience with re-designing websites and creating web copy; planning for intimate and large scale events; profile-building for personal and corporate brands; and crisis communications. She also quickly became the office’s go-to person for anything related to the media.

    At Brookline, Angela works with a diverse mix of clients in industries such as food and beverage, municipal development, technology, and consumer and lifestyle brands. This diversity lets Angela dive deep into projects and learn new and refreshing ways to tell her clients’ stories. She helps manage multiple accounts where her background in media relations and event planning is put into action.

    When she’s not at work, Angela can often be found nodding her head to hip hop, shaking her hips to soca, or cheering for her favourite basketball team.

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    Erica Morgan

    Account Executive

    Social media whisperer, baking aficionado, detail-oriented mastermind

    Living proof that you can have your cake and eat it too, Erica first dipped her toes into the corporate communications pool at the likes of Telvent Canada and Nexen Inc., before falling head-over-stylish heels into the PR world. Erica’s time in Alberta’s technology and oil and gas sectors has left her with a wealth of knowledge in the areas of internal communications, branding and business ethics, further solidifying her aptitude for public relations.

    Graduating from the University of Calgary with a Bachelor of Arts in Communications and a minor in business, Erica has also had many opportunities to continue to fine-tune her professional skills by leading and supporting a number of volunteer organizations. With a special touch for event management, marketing communications and media relations, Erica also brings with her an uncanny knack for hitting the nail on the head when it comes to social media strategy. Her eye for detail, deep-rooted love of writing and colourful sense of creativity are a recipe for success when it comes to delivering above and beyond client expectations.

    Whether she’s decorating a cake or putting the final touches on a client deliverable, Erica’s ability to add a personal touch is sure to produce sweet results no matter the ask. With her passion for Brookline’s diverse roster of clientele and commitment to quality results, Erica is always ready to take on the next challenge.

    Her most memorable moment was dancing down the middle of Stephen Ave, lip syncing her heart out to the tune of Pharrell’s Happy under the watchful eye of downtown Calgary’s bustling lunch hour crowd.

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    Ashlee Smith

    Account Executive

    Analytical tactician, community minded professional, dance floor worshipper

    Not a surprise to those who know her, Ashlee loves connecting with people and thinks learning is fun. Relationship building is her forte and she loves to laugh. Ashlee believes that to be an incredible story teller, one must first be a committed listener.

    Ashlee has solid work experience in community relations, marketing communications, event management, and media relations. She loves to get her hands dirty and immerse herself in ‘the details’. Ashlee focuses on what success looks like for each project she is tasked with and strives to exceed client expectations.

    With a background in marketing, public relations and non-profit, Ashlee is equipped with an eclectic skill set. Most recently she has worked on projects for Rocky Mountain Wine & Food Festival, Shaw Communications, Mattamy Homes, Invivo Wines, North West Redwater Partnership and CIBC Run for the Cure. Ashlee holds a Bachelor of Arts degree, and a Public Relations Management Certificate from the University of Calgary.

    Ashlee is always ready to work hard and play hard; the unofficial motto of Brookline PR. She has a passion for communications and teamwork, something she shares with her stellar co-workers. Ashlee can often be found dancing in her car, spinning at Stax or playing soccer.

    Her most memorable moment was planning a client appreciation event for Brookline PR with a surprise performance by country music superstar, Paul Brandt.

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    Amanda Kemsley

    Account Specialist

    Broad-minded, socially savvy, try everything once gal

    As a born and raised Calgarian, Amanda brings along her endless love and expertise of the city she has forever called home. After putting her dreams of being Cinderella on hold, she channeled her passion for writing and storytelling and was introduced to Public Relations, where the shoe did in fact “fit” after all. Spending several rewarding years in non-profit, Amanda eventually moved on to the agency world and hasn’t looked back since.

    Graduating from Mount Royal University with a Bachelor of Communication – Public Relations, Amanda has taken her theoretical and applied knowledge with her into several areas of communications. Prior to joining Brookline, she worked with many prominent consumer, lifestyle and technology brands supporting with media relations, event planning, product launches, brand repositioning and specializing in unique strategies and techniques for the buzzword of the year: “disruption.” To compliment these skills, Brookline’s robust client roster is expanding Amanda’s experience to the municipal development, hospitality and tourism sector.

    Amanda believes in the continuous pursuit of personal and professional development - always trying to do better and be better. Thriving on the fast-paced environment of agency, Amanda flourishes in the ever-changing landscape of client work. She takes a different approach on the weekends where you can find her leisurely exploring Calgary’s backyard: in the mountains and her head in the clouds.

    Her most memorable moment started right from the beginning - getting to meet the team over dinner and drinks (it beats meeting the team formally at the office any day).

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    Bridgette Slater

    Senior Intern

    Innovative, detail-oriented, crossword cracker

    Bridgette was first introduced to the Public Relations industry during a coffee date with one of her life-long friends. At this meeting the fellow industry member proclaimed, “PR requires creativity, confidence and attention to detail; I think it would be a great career choice for you.” Since then, Bridgette has been inspired by the breadth and versatility of PR and has had the opportunity to develop her skills while working within the not-for-profit, education and energy sectors.

    After a short stint studying Business at the University of British Columbia Okanagan, Bridgette was drawn to the contemporary, upbeat nature of life back home in Calgary. She enrolled in the Bachelor of Communication – Public Relations degree program at Mount Royal University and is now in the midst of completing her final year. She completed her first internship within the Customer Relations department at AltaLink Ltd. where she was exposed to the intricacies of energy transmission within Alberta. Throughout her professional experiences she has developed skills related to event planning, social media management and graphic design.

    When Bridgette is not dreaming about last-minute event details or contemplating the perfect Instagram caption, she enjoys taste-testing local delicacies and completing do-it-yourself projects sourced on Pinterest. Additionally, Bridgette acts as a volunteer on the CPRS Calgary Education portfolio where she assists with events, social media and presentations geared toward increasing student learning and engagement.

    Bridgette’s favourite memory to date occurred while she was sitting in a meeting with Brookline’s internal marketing committee. As she and four teammates sat around the office’s boardroom table discussing future marketing ventures, a verbal slip-up occurred which caused the team to laugh until tears rolled down their cheeks.

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    Amanda Williams

    Intern

    Avid storyteller, strategic scientist, sushi lover

    Amanda began her public relations career volunteering with the Calgary women’s hockey team: the Inferno. Over the span of two years, she accumulated extensive knowledge in communication content relating to the media relations sector.

    Amanda is working towards attaining a Bachelor of Business and Communication at Mount Royal University, which she will complete in the fall of 2018. Through school, she learned the importance of establishing relationships through storytelling, which has become one of her favourite aspects of PR.

    While Amanda is passionate about PR, her personal time is dedicated to trying every type of food one could think of! She is never afraid to try something new and is always eager to take the plunge into unknown territory. Her love for the unknown is what keeps her on her toes at all times and enables her to gain rich life experiences. These experiences ultimately help her grow as a person and in her work ethic.

    Her most memorable moment at Brookline was when she completed her first work task – a news scan. Based on the encouraging words she received from the team, she felt right at home and knew that agency was the right fit for her!

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    Our Network

    Brookline Public Relations' head office is located in Calgary, Alberta, Canada and we are proud of our global network of like-minded affiliate agencies. 

    Given our client base extends around the world, we believe having an international network assists us in understanding and providing services for our clients who do business or are located abroad.

    We believe in local expertise and global reach!

    Our current affiliates are located in the following cities:

    • Vancouver
    • Edmonton
    • Toronto
    • Montreal
    • Boston
    • New York
    • Los Angeles
    • London, UK

    Our Community

    At Brookline Public Relations, we believe in the power of community and the importance of giving back. From active engagement in volunteer activities, to mentoring PR up and comers and working with valued pro-bono clients, our people and community are the heart of our culture.

    Volunteering

    We are proud to give our time to organizations that help build a vibrant community. [ Read More ]

    Building the Next Generation of PR Stars

    Our talented staff enjoy offering informational interviews for PR up & comers to introduce them to the public relations industry. [ Read More ]

    I have the opportunity to participate and speak at many events through my business and sports career with the observation that the launch event that Brookline organized was one of the best events I have ever been a part of - Jim Peplinski, Past Co-Chair 2012 IIHF World Junior Championship
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