Archive for the ‘Uncategorized’ Category


Thursday, December 14th, 2017

Mark’s, Iron Mountain and Jayman BUILT join agency’s diverse and ever-growing client roster

CALGARY – (December 14, 2017) – Fashion, real estate and technology continue to be growing sectors for Brookline Public Relations (Brookline) as the agency celebrates its immense success and continued growth in 2017 with new client wins from Mark’s, Iron Mountain and Jayman BUILT (Jayman).

Mark’s, a national clothing and footwear retailer that focuses on quality, comfort and style, has engaged Brookline to support on event management and media relations for a variety of national campaigns. These include a community initiative in collaboration with Habitat for Humanity in Fort McMurray as well as for a new store opening in North Vancouver. On the coat-tails of these projects, Mark’s looked to Brookline for media relations and logistics support for its nation-wide holiday campaign and for event management for an activation event at Cadillac Fairview Toronto Eaton Centre and pop-up shops in both Calgary and Halifax.

“Brookline has a tremendous ability to work efficiently and effectively under tight deadlines,” said Christina Bullock, manager, communications at Mark’s. “The support they provide helps our organization continue to pursue fun and unique initiatives that set Mark’s apart.”

Iron Mountain, a global business with its Canadian headquarters in the GTA, works to reduce the costs and risks associated with information protection and storage in both digital and physical formats. Brookline supported Iron Mountain on its efforts to digitize Fort York National Historic Site in Toronto in celebration of Canada 150. Managing media relations for this initiative, Brookline secured media coverage for Iron Mountain in the technology and IT sectors. Building on the success of this campaign, Brookline will continue to work with Iron Mountain on future initiatives in 2018.

Jayman BUILT is one of Alberta’s largest homebuilders and an organization that takes great pride in its corporate social responsibility and community investment initiatives. Brookline was brought on this fall to support Jayman with media relations and other public relations activities. Specifically, Brookline is supporting Jayman’s philanthropic and community engagement initiatives, proactive media relations, as well as blogger/influencer relations. Brookline’s strong expertise in the real estate sector has already been widely recognized and Jayman has signed on to continue with service into 2018.

“One of our goals as an agency in 2017 was to continue to boldly build the Brookline brand, more specifically, by increasing our presence in new markets,” said Shauna MacDonald, principal and founder of Brookline Public Relations, Inc. “Adding these three prominent brands to our client roster has helped us achieve the goals we set out for 2017 and I look forward to seeing what opportunities these partnerships present in 2018.”

Brookline looks forward to seeing what projects arise in the new year and to providing its clients with a variety of public relations services including: media relations, crisis communications and issues management, digital and influencer engagement, integrated marketing and event management.


 About Brookline Public Relations, Inc.

Brookline Public Relations, Inc. is a strategic public relations and digital marketing communications firm dedicated to helping organizations build awareness, profile and credibility. Our core purpose is to support our clients’ goals with fresh and creative communications strategies by implementing a solid and professional approach while enthusiastically challenging the status quo. We want our clients to be recognized as industry leaders. Our services include: Media Relations, Corporate Communications, Crisis Communications and Issues Management, Integrated Marketing, Event Management, Digital Media and Influencer Engagement and Social Media. For more information please visit

For media inquiries, please contact:
Shauna MacDonald
Principal & Founder
Brookline Public Relations, Inc.

Brookline tops-off the commercial level of Edmonton’s Stantec Tower – the soon-to-be tallest tower in Western Canada

Tuesday, December 5th, 2017

Bridgette Slater, Senior Intern

Edmonton’s ever-growing ICE District recently celebrated another significant construction milestone with the official topping-off of the commercial level of Stantec Tower. Brookline was proud to provide public relations support in the form of event management and media relations for this momentous occasion.

The press conference style event was held in mid-November to celebrate the latest construction milestone for ICE District Properties Joint Venture; recognize the dedication and commitment of Stantec; and acknowledge the significant engineering and construction feats that were achieved during the project thus-far. Under Brookline’s direction, the 21nd floor of Stantec Tower, the highest enclosed floor at the time, was transformed from a construction site into a sleek, spacious area fit for the upscale events ICE District is known for.

Those in attendance included ICE District partners and community members from companies including Katz Group Real Estate, Stantec, Oilers Entertainment Group, ONE Properties and PCL. Ward 6 City Councillor Scott McKeen also attended the press conference and said a few words on behalf of the City of Edmonton.

ICE District commissioned a gold hard hat and presented it to Stantec in recognition of the organization’s significant contributions and dedication throughout this project. President of Katz Group Real Estate, Glen Scott, presented the gift to incoming Stantec President and CEO Gord Johnston on the day of the event. Gold is a symbol of prosperity and grandeur and it only seemed appropriate to honour the enormity of the soon-to-be tallest building in Western Canada with this gift. Local and national media were in attendance to capture this unique photo opportunity, garnering significant coverage for the event and project on outlets including CityTV, Global Edmonton, CTV Edmonton, the Edmonton Journal and Edmonton Sun.

Once complete, Stantec Tower will be the tallest tower in Western Canada at 37 floors of commercial development and mixed-use workplaces, multi-family residences and retail space. Expected completion of Stantec Tower is 2018 with Stantec Inc. to be one of the first residents in the building. SKY Residences will be ready for occupancy in 2019. In addition to Stantec employees and SKY Residences’ occupants, the tower is over 90 per cent leased and will be comprised of PwC, Dentons, DLA Piper and other key companies.


Bridgette Slater is the Senior Intern at Brookline Public Relations. Her experience lies within the realms of event planning, corporate and creative writing, and social media management.

I Scream, You Scream, We All Scream for (Sobeys) Ice Cream

Thursday, September 7th, 2017

Erica Morgan, Account Executive

This summer, Brookline was tasked with announcing Sobeys Inc.’s Canada 150 community investment campaign, Canada Screams for Ice Cream and its Kids Paying-It-Forward program. Brookline’s mandate was to build national and local awareness among media, social influencers, bloggers and the general public about these great community programs.



On June 24, Sobeys Inc. launched Canada Screams for Ice Cream, a one-day event inviting customers to visit local Sobeys, Safeway and IGA stores across Western Canada and make a $2 donation in exchange for a tasty ice cream treat. Proceeds then went to local youth-based charities and Sobeys Inc. matched funds to raise a total of $277,000.



Following a day of cool treats, Sobeys then began the roll out of its Kids Paying-It-Forward program, a special partnership between the Canadian grocer and participating charities to empower 150 kids to pay-it-forward to the charity of their choice. Selected kids received a $500 gift card to award to a community group that made a positive impact on their family, friends or neighbours.



Brookline’s strategy for both community investment programs included engaging traditional media, bloggers and social influencers as third-party advocates to help disseminate information to their followers in order to build buzz and increase overall community awareness of Canada Screams for Ice Cream and the Kids Paying-It-Forward program. Given this campaign was a Sobeys’ branded event, Brookline recommended leveraging key media contacts and bloggers to help speak to the charitable initiative and act as ambassadors on behalf of Sobeys. Brookline secured coverage from traditional, trade, online and social media across 17 markets, with over 100 stories being published throughout the country on both local and national scales.


– Erica Morgan is an Account Executive at Brookline Public Relations. She brings experience in the areas of event management, social media strategy and media relations.