Archive for the ‘Uncategorized’ Category

The Ultimate Intern Experience

Wednesday, August 30th, 2017

Amanda Williams, Intern

My first work term at Brookline was as expected: amazing, busy, fun, crazy… brilliant! During this time, I’ve had the opportunity to work alongside, and learn from, some of Canada’s greatest PR practitioners. What made this experience so amazing was both the wide array of tasks we accomplished and the unforgettable relationships I cultivated with the Brookline team – when they say they work hard AND play hard, they mean it!


One of my favourite memories with the Brookline team – sharing a meal at the Deane House, then heading down to the Stampede Grounds to see the rodeo


During my four-month work term I worked with several clients including ICE District, Sobeys, The City of Red Deer, Brewster Travel Canada, Edo Japan and Ford. Each client was unique and provided me with diverse experiences, which will be beneficial for the remainder of my university degree and future career in PR. One of my favourite client experiences was being onsite for a Ford interview with Global News. During this interview, I assisted the weather man, Jordan Witzel, in putting on a Ford hangover suit and saw him trying to maneuver in it. We were raising awareness around the dangers of driving while hungover. The suit imitates some of the symptoms and dulled senses people experience when they’re hungover. I’m not going to lie, watching him in the suit was pretty hilarious!


Jordan Witzel testing out the Ford Hangover Suit


I learned A LOT during my time working at Brookline – one thing I didn’t expect to pick up was how to properly pronounce Etobicoke (an important life lesson). I also learned how to efficiently multitask and meet deadlines. I always thought I had these skills mastered, however, working at Brookline taught me how to take them to the next level.



While I am sad to be leaving, I am grateful for the opportunity I had to be part of the BPR AP[PR]ENTICES program and one of the best PR teams a girl could ask for. I made memories I will never forget, and learned lessons that I will continue to carry along my journey.

This is Mandi/AW/Amanda/Williams/Miss Mandi signing off.


First selfie as Brookline intern


One of my final pictures with the team in the beautiful Brookline office


– Amanda Williams is an Intern at Brookline Public Relations.

Flying high with the Wings Over Springbank Airshow

Monday, August 28th, 2017

Dominica Nemec, Assistant Account Specialist

It’s a bird! It’s a plane! It’s… nine planes flying in formation! It’s the Wings Over Springbank Airshow!



This summer, Brookline had the pleasure of once again working with the Wings Over Springbank Airshow, which brought excitement to the skies just west of Calgary on July 29th and 30th. After a successful inaugural show at the Springbank Airport in 2015, Brookline was hired for a second time to manage the public relations and media buys for the event.



The Brookline team secured partnerships with both radio and print outlets to promote ticket sales and executed a media relations strategy to build awareness and excitement for the show amongst Calgarians.
The week prior to the Airshow began with a once-in-a-lifetime experience for Calgary blogger, Mike Morrison, during which he had the opportunity to fly with aerobatic pilot and former Snowbird, Brent Handy. Mike documented his experience through a video which was shared through multiple social media platforms to help promote the show.



After a few of in-studio morning show visits for Airshow Chair and Organizer, Sarah Van Gilst, and pilot, Jim Martinelli, it was time for the media to get a taste of a different kind of ‘air time’. In the days leading up to the airshow, reporters from Calgary’s major news outlets made their way to the Springbank Airport for interviews and some fly-alongs in the planes set to perform during the show, including the P51 Mustang, the twin Harvards, the Jelly Belly 1942 Interstate Cadet and many more. Clear skies allowed for perfect flying conditions and some reporters even got to experience a few aerobatic tricks. The fly-along pilots were joined by Canadian Armed Forces Snowbird, Bassam Mnaymneh, and CF-18 Hornet National Demo Pilot, Matthew Kutryk, for exclusive media interviews.



Coverage garnered by Brookline for the Airshow resulted included hits from Breakfast Television, CTV, Global, the Calgary Herald, the Weather Network, 660 News, News Talk 770 and many more. A number of Calgary-based blogs, including It’s Date Night, also did ticket giveaways and posts about the show to boost interest in attending the weekend event.



During the airshow, Brookline was on site to help support media activity, but not without casting a few glances towards the sky to catch the show. Needless to say, all of the acts, including the CF-18 Demo Hornet and the Canadian Forces Snowbirds, put on an amazing show that we can’t wait to see and be a part of again in 2019!


– Dominica Nemec is an Assistant Account Specialist at Brookline Public Relations. She is at her best when coming up with creative ways to tell a story and is a self-professed grammar geek. She has helped multiple brands tell their stories and build their reputations through media relations, digital communication and event planning.

Global Energy Comes to Calgary for GPS 2017

Thursday, June 22nd, 2017

The Brookline team was thrilled to once again run the press office and manage all media relations for this year’s Global Petroleum Show (GPS). GPS 2017 welcomed over 1,000 exhibitors, representing 110 countries, and sprawled over 720,000 square feet of indoor and outdoor space at Calgary’s Stampede Park.

Industry experts and attendees came to Calgary for the annual event from across the globe to share insights on emerging technologies and the industry’s most pressing issues, filling up hotel rooms across the city. Federal Minister Champagne and Alberta Premier Rachel Notley both participated in this year’s Energy Leaders Forum, in addition to appearances from other provincial government representatives who were present throughout the three day show. Other highlights included a new speaker series, The Energy Dialogues, a number of impressive outdoor exhibits and the professional bull riders invitational.

This year’s show ended with its sights set high for next year’s 50th anniversary after three days of unique networking and educational opportunities for international businesses, governments, delegates and industry professionals. Brookline worked alongside the show’s organizers, dmg :: events (dmg), in sharing this year’s show with the world and were happy to support in garnering more than 300 media hits covering GPS.


– Erica Morgan is an Account Executive at Brookline Public Relations. She brings experience in the areas of event management, social media strategy and media relations.