Archive for the ‘Sheldon Kennedy Child Advocacy Centre’ Category

Brookline Calls for #SwiftAction Against Child Abuse

Tuesday, December 1st, 2015

Dakota Sandquist, Assistant Account Specialist


Earlier this month Sheldon Kennedy’s documentary, Swift Current, launched at the Rendezvous with Madness Film Festival in Toronto, followed shortly by a national airing on Global TV. Brookline was honoured to support Kennedy and the Sheldon Kennedy Child Advocacy Centre in advance of and following the debut of the documentary.


Through social media outreach and a national media relations campaign, Brookline called for action as Swift Current encouraged Canadians to speak up for children and families who had been impacted by abuse.

In the weeks leading up to the premiere, Brookline successfully executed a social media takeover that included educating followers on child abuse prevention, documented emotional accounts of the film’s impact on others and pushed out the trending hashtag #SwiftAction, which urged supporters to take action in ending child abuse.

Through media relations efforts, Brookline also supported Kennedy and film director Joshua Rofé as they conducted interviews with nationally acclaimed media outlets, such as Globe and Mail, ET Canada, Breakfast Television and Global TV.



Sheldon Kennedy, film director Joshua Rofé and ET Canada Co-Host Rick Campanelli featured on ET Canada. (Photo Credit: @RCampanelliETC ET Canada)

An important step to ending child abuse, Brookline would like to applaud the efforts made by Kennedy and Rofé to speak up for those who often times do not have a voice. The Brookline team is honoured to have supported this important mandate and the Sheldon Kennedy Child Advocacy Centre.

To continue to learn more about the Sheldon Kennedy Child Advocacy Centre and the documentary, Swift Current, please visit or follow the Sheldon Kennedy Child Advocacy Centre at @skcac.

Dakota Headshot

-Dakota Sandquist is an Assistant Account Specialist with Brookline and has a background in the hospitality and non-profit sectors. Her expertise lies in strategic communications, brand development and management and media relations.

Love Actually

Tuesday, February 24th, 2015

February is a month that is often misunderstood – it is home to a holiday that is unappreciated by many, and it can’t decide whether it’s 28 or 29 days long – yet February is also the month of love. While we Brookliners enjoy using this month as an excuse to eat chocolate, it is really about recognizing the small acts of love that happen every day.

To quote my good friend Hugh Grant – “If you look for it…you’ll find that love actually is all around”. Here are just a few examples of some amazing Brookline clients who have demonstrated the true meaning of love this February.

1. Edo Japan was pleased to announce that its holiday giving campaign raised over $76,000 for food banks across Canada. With nearly 850,000 Canadians depending on the food bank each month, hunger is becoming a growing epidemic in Canada. Edo is committed to giving back to the communities it serves, while working towards a healthier, happier and hunger-less nation.

2. The Sheldon Kennedy Child Advocacy Centre (SKCAC) was one of just three organizations to be recently presented with $1.3 million in government funding. This partnership will allow the SKCAC, a leader in child abuse treatment and prevention, to continue providing comprehensive support to victims of abuse. The SKCAC’s dedication to eliminating the stigmatism surrounding abuse is certainly awe-inspiring in our eyes!

3. Heart disease is the leading cause of death among Canadians. RCA and Mayfair Diagnostics, Calgary’s leading medical imaging providers, launched their ‘Matters of the Heart’ campaign this month to raise awareness about heart health. Calgarians can show their hearts some love by eating healthy, exercising regularly and eliminating controllable risk factors like smoking.

4. Every graduating student deserves to have their dream dress for prom. Unfortunately, many teens are unable to afford this luxury. On Feb. 1, Marlborough Mall began collecting gently used dresses for GownTown – an annual event that allows upcoming graduates to experience the perfect prom. On March 29, student shoppers can purchase these grad gowns for just $10.

5. Brookline loves love. The Brookline team had plenty to celebrate this February – from birthdays and babies, to engagements, work anniversaries and more. We were also thrilled to welcome a new Brookliner to the office and have continued to celebrate the exciting personal journeys each of us is embarking on this year.

It’s important to remember that donating just a little bit of your time, money or resources (even an old dress!) can make a big impact on someone’s life. February was packed full of love for Brookline and our clients, and we hope you’ll join us in spreading the love all year round!

-Shae Pollock is an intern at Brookline Public Relations. She is in her fourth year of public relations at Mount Royal University, where she developed her communication skills working for non-profit organizations.

Sheldon Kennedy Appointed to Order of Canada

Thursday, January 29th, 2015

Brookline recently had the opportunity to provide support to Sheldon Kennedy on several exciting projects, including his appointment to the Order of Canada in December 2014.

Established in 1967, the Order of Canada honours Canadians who have demonstrated outstanding dedication and service to the community. Sheldon’s bravery and commitment to ending the cycle of child abuse has made him a leader in child advocacy worldwide.

Brookline’s media relations efforts helped draw local, national and international media attention to Sheldon. His appointment garnered close to 175 hits, with stories appearing in notable outlets such as the Globe and Mail, Calgary Herald, Toronto Star, Fox News, NBC and CBC.

Sheldon’s appointment to the Order of Canada has created a platform for conversations surrounding child abuse, while working to change the stigmatism associated with these issues.

Brookline was honoured to work alongside Sheldon, Respect Group and the Sheldon Kennedy Child Advocacy Centre in bringing attention to child abuse and mental health issues.

– Shae Pollock is an intern at Brookline Public Relations. She is going into her fourth year of public relations at Mount Royal University, where she developed her communication skills working for non-profit organizations.