Archive for the ‘Sheldon Kennedy Child Advocacy Centre’ Category

Love Actually

Tuesday, February 24th, 2015

February is a month that is often misunderstood – it is home to a holiday that is unappreciated by many, and it can’t decide whether it’s 28 or 29 days long – yet February is also the month of love. While we Brookliners enjoy using this month as an excuse to eat chocolate, it is really about recognizing the small acts of love that happen every day.

To quote my good friend Hugh Grant – “If you look for it…you’ll find that love actually is all around”. Here are just a few examples of some amazing Brookline clients who have demonstrated the true meaning of love this February.

1. Edo Japan was pleased to announce that its holiday giving campaign raised over $76,000 for food banks across Canada. With nearly 850,000 Canadians depending on the food bank each month, hunger is becoming a growing epidemic in Canada. Edo is committed to giving back to the communities it serves, while working towards a healthier, happier and hunger-less nation.

2. The Sheldon Kennedy Child Advocacy Centre (SKCAC) was one of just three organizations to be recently presented with $1.3 million in government funding. This partnership will allow the SKCAC, a leader in child abuse treatment and prevention, to continue providing comprehensive support to victims of abuse. The SKCAC’s dedication to eliminating the stigmatism surrounding abuse is certainly awe-inspiring in our eyes!

3. Heart disease is the leading cause of death among Canadians. RCA and Mayfair Diagnostics, Calgary’s leading medical imaging providers, launched their ‘Matters of the Heart’ campaign this month to raise awareness about heart health. Calgarians can show their hearts some love by eating healthy, exercising regularly and eliminating controllable risk factors like smoking.

4. Every graduating student deserves to have their dream dress for prom. Unfortunately, many teens are unable to afford this luxury. On Feb. 1, Marlborough Mall began collecting gently used dresses for GownTown – an annual event that allows upcoming graduates to experience the perfect prom. On March 29, student shoppers can purchase these grad gowns for just $10.

5. Brookline loves love. The Brookline team had plenty to celebrate this February – from birthdays and babies, to engagements, work anniversaries and more. We were also thrilled to welcome a new Brookliner to the office and have continued to celebrate the exciting personal journeys each of us is embarking on this year.

It’s important to remember that donating just a little bit of your time, money or resources (even an old dress!) can make a big impact on someone’s life. February was packed full of love for Brookline and our clients, and we hope you’ll join us in spreading the love all year round!

-Shae Pollock is an intern at Brookline Public Relations. She is in her fourth year of public relations at Mount Royal University, where she developed her communication skills working for non-profit organizations.

Sheldon Kennedy Appointed to Order of Canada

Thursday, January 29th, 2015

Brookline recently had the opportunity to provide support to Sheldon Kennedy on several exciting projects, including his appointment to the Order of Canada in December 2014.

Established in 1967, the Order of Canada honours Canadians who have demonstrated outstanding dedication and service to the community. Sheldon’s bravery and commitment to ending the cycle of child abuse has made him a leader in child advocacy worldwide.

Brookline’s media relations efforts helped draw local, national and international media attention to Sheldon. His appointment garnered close to 175 hits, with stories appearing in notable outlets such as the Globe and Mail, Calgary Herald, Toronto Star, Fox News, NBC and CBC.

Sheldon’s appointment to the Order of Canada has created a platform for conversations surrounding child abuse, while working to change the stigmatism associated with these issues.

Brookline was honoured to work alongside Sheldon, Respect Group and the Sheldon Kennedy Child Advocacy Centre in bringing attention to child abuse and mental health issues.

– Shae Pollock is an intern at Brookline Public Relations. She is going into her fourth year of public relations at Mount Royal University, where she developed her communication skills working for non-profit organizations.

Brookline Public Relations Partners With Sheldon Kennedy Child Advocacy Centre

Friday, December 19th, 2014

Calgary – Dec. 19, 2014 – Brookline Public Relations (Brookline) is pleased to announce it will be working with the Sheldon Kennedy Child Advocacy Centre in the upcoming year.

The Sheldon Kennedy Child Advocacy Centre is a safe place that provides hope, help and healing to youth and families impacted by child abuse. Through its partnerships with police officers, physicians, social workers, psychologists and crown prosecutors across Alberta, the Centre aims to prevent and interrupt the cycle of child abuse. The Centre’s collaborative services and nourishing environment offer support to those affected, while helping change the stigmatism around abuse.

“At The Sheldon Kennedy Child Advocacy Centre, our goal is to create a warm, welcoming and safe place for individuals affected by child abuse and to provide the resources they need to discover healing,” says Sheldon Kennedy, Lead Director for The Sheldon Kennedy Child Advocacy Centre. “We believe that Brookline’s understanding of our vision and shared passion for social justice will allow the Centre to reach a place of long-term impact in the political and social landscapes in Calgary and across Canada.”

Brookline will lend its support as the Centre and key partners embark on pivotal projects in 2015 through a variety of communication services. The partnership will help to increase public awareness for the Centre and the services it offers to those affected by child abuse.

“We are honoured to be working alongside such an inspiring organization that provides hope to vulnerable children in Calgary,” said Shauna MacDonald, Principal and Founder of Brookline Public Relations. “As a charitable-minded organization, Brookline is very proud to support the Sheldon Kennedy Child Advocacy Centre in championing change for this very important social issue.”

For more information regarding the Sheldon Kennedy Child Advocacy Centre, please visit

About Brookline Public Relations

Brookline Public Relations, Inc. is a strategic public relations and marketing communications firm dedicated to helping organizations build awareness, profile and credibility worldwide. Our core purpose is to support our clients’ goals with fresh and creative communications strategies by implementing a solid and professional approach while enthusiastically challenging the status quo. We want our clients to be recognized as industry leaders. Our services include: Media Relations, Industry Analyst Relations, Corporate Communications, Crisis Communications and Issues Management, Marketing Communications, Social Media and Event Management. For more information, please visit

About The Sheldon Kennedy Child Advocacy Centre

The Sheldon Kennedy Child Advocacy Centre is an innovative centre that offers hope, help and healing to children, youth and families impacted by child abuse. Located near the Alberta Children’s Hospital, the 25,000 square foot facility brings together four partner organizations – Calgary Police Service, Calgary and Area Child and Family Services, Alberta Health Services and the Calgary Crown Prosecutors’ Office. The Centre’s renaming was announced by Prime Minister Stephen Harper in 2013 to reflect Sheldon Kennedy’s dedication to providing a voice to those who have been impacted by child abuse. The Centre has more than 80 dedicated personnel who work together to create a safe environment for children, youth, and families. For more information, please visit

For Further Information, Please Contact:

Shauna MacDonald
Brookline Public Relations
P: 403-538-5641 x 101