Archive for the ‘Shaw Communications’ Category

Brookline Public Relations Celebrates New Staff, Promotions and Great Client Wins

Friday, June 26th, 2015

Shauna MacDonald, Principal & Founder

 


Lisa Libin appointed Group Director, Alisha Samnani promoted to Account Supervisor

Edmonton Arena District, Shaw Communications, Cococo Chocolatiers, Canadian Alliance to End Homelessness, and Jack Daniels added to client roster

CALGARY – June 4, 2015 – There are exciting new developments happening at Brookline Public Relations (Brookline). Effective immediately, Lisa Libin has been appointed the agency’s Group Director and Alisha Samnani has been appointed to Account Supervisor.

Libin has worked in progressively senior roles in various agencies in Toronto. She has also worked for Canadian Blood Services and most recently, Rogers Communications Inc., managing the Western Canadian regions in both public relations and marketing capacities. She has won a variety of awards for her creative programs and stellar client service.

“Lisa brings a strong breadth of both agency and corporate experience which is important as our agency is growing exponentially right now,” says Shauna MacDonald, Principal and Founder, Brookline. “Her communications and marketing knowledge will help broaden Brookline’s national reach to become the leading boutique public relations agency in Canada.”

Samnani has dedicated more than four years to Brookline, propelling the business forward with her big picture thinking and strategic execution for some of the agency’s most celebrated brands. “Alisha’s natural ability to connect with clients and her commitment to growing Brookline has positioned her as a senior leader at the agency,” continues MacDonald. ”She has continually proven that there is no task too big or too small that she cannot execute seamlessly.”

These announcements come on the tails of a variety of new business wins for Brookline. Brookline has been busy working outside of Calgary, as the PR agency of record for the Edmonton Arena District – Canada’s largest mixed-used sports and entertainment development that will help transform and revitalize downtown Edmonton – led by a joint venture between the Katz Group and WAM Development Group. Brookline is also reaching the eastern borders as they lead the national launch for the Canadian Alliance to End Homelessness’ upcoming campaign in Toronto. Brookline has also recently signed on Jack Daniels Tennessee Whisky as well as Cococo Chocolatiers as new clients. Not to mention, Shaw Communications has re-signed with the agency for various public relations and community investment initiatives.

“In today’s current economy, companies are looking to spend smartly and PR and integrated marketing have always been great avenues to help organizations make a strategic impact when dollars are tight,” explains MacDonald. “Thanks to Brookline’s stellar reputation and strategic business model, we are fortunate to continue to grow during tougher economic times and continue to partner with so many amazing brands.”

About Brookline Public Relations, Inc.

Brookline Public Relations, Inc. is a strategic public relations and marketing communications firm dedicated to helping organizations build awareness, profile and credibility worldwide. Our core purpose is to support our clients’ goals with fresh and creative communications strategies by implementing a solid and professional approach while enthusiastically challenging the status quo. We want our clients to be recognized as industry leaders. Our services include: Media Relations, Corporate Communications, Crisis Communications and Issues Management, Integrated Marketing, Event Management and Social Media. For more information please visit www.brooklinepr.com.

For further information or media inquiries, please contact:

Shauna MacDonald
Principal & Founder
Brookline Public Relations, Inc.
P: 403-538-5645
E: smacdonald@brooklinepr.com
http://www.brooklinepr.com
http://www.twitter.com/brooklinepr
https://www.facebook.com/BrooklinePR
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https://www.pinterest.com/brookline_pr/

“Making it Happen” Telethon

Sunday, November 16th, 2008

Brookline Public Relations was excited to be a part of Shaw Communications’ first “Making it Happen” Telethon, a nation-wide live auction that was held to raise money for Canada Athletes Now Fund. On November 16,  70 athletes, including members of the 2008 Men’s 8 Gold Medal Rowing Team; Carol Huynh, Gold Medalist Wrestling; and Paralympic 100m Gold Medalist Earle Connor, managed the phones for eight hours taking bids from generous viewers. In addition to the athletes, 250 volunteers worked hard to ensure the event was a success.

In total, the country raised more than $150,000 to support high-performance athletes training for 2010. Shaw graciously matched the contributions to provide a grand total of $300,000. The Brookline team provided media relations to raise awareness across the county as well as helped secure sponsorship and auction items.

Making it Happen

Thursday, April 17th, 2008

Brookline organized the launch of Shaw’s Making it Happen initiative in April 2008 with an employee event that drew 700 to Canada Olympic Park. The leading communications company hosted an exclusive barbeque to celebrate Shaw’s support for the Bobsleigh Canada Skeleton (BCS) team as they prepare for 2010.

More than 700 Shaw employees, their families and Canadian Olympic athletes gathered together to mingle, enjoy dinner, have their picture taken in an official Shaw bobsleigh and learn more about what Shaw will be doing to support athletes.