Archive for the ‘Event’ Category

Brookline helps Cabela’s launch first mainland BC location in Abbotsford

Monday, July 11th, 2016

Doug Self, Account Executive

 

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Working with national and international brands, Brookline is no stranger to our clients having avid fans, but none more so than the fanatical Cabela’s supporters. Last fall, we had the pleasure of opening the first Cabela’s in Calgary, which included several thousand people lining up to browse the store on the day of grand opening, giveaways, a ribbon-arrowing and more smiling, diehard fans than we could imagine. When we were recently tasked with preparing the Cabela’s team and managing media relations for the grand opening of the Abbotsford location – we knew exactly what to expect.

Two weeks prior to the public grand opening, Brookline was on-the-ground in Abbotsford to provide media training, both education and on-camera practice, and run an invite-only media preview. Many of Lower Mainland’s most well-known bloggers and influencers from several specialities were in attendance, including those focused on parenting, lifestyle, events and outdoors sports. They were joined by local print, online and TV outlets to preview the 70,000 square foot outdoors mecca.

A quick two weeks later, Brookline was onsite for the grand opening festivities, which saw thousands of people through the doors on opening day, some lining up several days in advance to be at the front of the line. There were product giveaways, gift cards for those who showed up early to wait in line, samples of the house-made fudge and nuts, a DJ, Cabela’s Ambassadors (well-known outdoors personalities) and the traditional Cabela’s ribbon-cutting in which the ribbon is cut with an arrow fired from a tree stand in the parking lot. Did we mention it was raining? In typical-BC fashion, the rain didn’t keep anyone away, especially the outdoors-enthusiasts loyal to Cabela’s. Local media was onsite for the grand opening, which resulted in print and online video coverage of the event. As always, it was a sight to behold!

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The first guests are welcomed to Cabela’s Abbotsford.

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Don’t forget to look up at Cabela’s Abbotsford – there’s a Sasquatch in the trees!

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-Doug Self is an Account Executive in Brookline with a background rooted in the technology industry. His expertise lies in media relations, content creation, and communication and marketing strategy.

Not All Scams are Cut and Dry

Friday, November 27th, 2015

Alison Walker, Account Specialist

 

When most people hear the word fraud, they typically think of the usual suspects – identity theft, a phone call about a free cruise, or everyone’s favourite, the Nigerian prince scam. But the Alberta Securities Commission (ASC) wants to remind Albertans that “not all scams are cut and dry”.

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To share that message, the ASC enlisted Brookline’s help to take over a barbershop in downtown Calgary. On Thursday, November 5, 2015, Brookline and the ASC transformed Denim & Smith Barbershop in Bankers Hall into the CheckFirst Barbershop.

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Guests were treated to free haircuts and trims over the lunch hour, as well as some smart advice on how to make safe investment decisions. To fit with the theme, Calgary’s own Heebee Jeebees also dressed up as a barbershop quartet and sang a custom jingle written just for the ASC.

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The activation garnered solid media attention, earning coverage from the Calgary Herald, Global TV, Breakfast Television, CTV, CBC Calgary, CBC Edmonton, 660 News, and News Talk 770. The ASC also issued an Alberta-wide press release coinciding with the CheckFirst Barbershop to make sure all Albertans heard the message on how to protect themselves from fraud.

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November is Financial Literacy Month, making the CheckFirst Barbershop a timely reminder that Albertans should always do their homework before investing to ensure they don’t become victims of an investment scam. Visit www.checkfirst.ca for more information on how you can protect yourself from investment fraud.

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-Alison Walker is an Account Specialist with Brookline PR and brings experience in branding, marketing communications, internal communications, event management and media relations. She is enthusiastic about working with clients to communicate their stories in fresh and exciting ways.

Brookline Helps House of Nonie Launch Chic New Collection

Tuesday, November 3rd, 2015

Dakota Sandquist, Assistant Account Specialist

 

Brookline recently supported local up-and-coming fashion designer House of Nonie with an event celebrating the launch of the Spring/Summer 2016 Collection.  The event, which hosted Calgary key influencers and fashion aficionados, was held on October 22, 2015 at Studio 122, a beautiful, modern studio located in the heart of Calgary. The event included a champagne welcome, custom made Grey Goose cocktails created by the designer herself, personalized fortune cookies and tables full of delectable small bites.

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Brookline was responsible for managing event logistics and execution for the entire event, which included sourcing vendors, coordinating invites and arranging for various sponsored items to ensure the event was executed flawlessly.

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On the day of the event, the Brookline team channeled their inner Jillian Harris as they transformed a blank space into a chic and illustrious masterpiece.  The team managed vendors, oversaw guest experience, and assisted House of Nonie as it launched its new SS16 collection.

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The event was well attended, the collection extremely well-received and social media was abundant with key influencer conversation and coverage.

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-Dakota Sandquist is an Assistant Account Specialist with Brookline and has a background in the hospitality and non-profit sectors. Her expertise lies in strategic communications, brand development and management and media relations.