Archive for the ‘Edo Japan’ Category


Tuesday, January 30th, 2018

2018 starts strong for Brookline as its named as AOR for national and provincial clients

Calgary, AB (Jan. 29, 2018) – Brookline Public Relations (Brookline), an award-winning and leading Canadian public relations agency, is proud to announce it has been selected by the Banff Jasper Collection by Pursuit (formerly Brewster Travel Canada), Edo Japan (Edo) and Jayman BUILT (Jayman) as their Agency of Record (AOR) for 2018.

As an industry leader in unforgettable, world-class experiences, accommodations, and transportation, Pursuit offers authentic adventure travel in Banff and Jasper national parks, including the likes of the Banff Gondola, Mount Royal Hotel, Glacier Adventure, Glacier Skywalk and more. Brookline has supported the organization for the past two years through its full rebrand and will provide strategic media relations, event management and influencer engagement support throughout 2018.

“Brookline consistently delivers stellar results that are recognized throughout our company,” said Joanna Buckingham, Senior Manager of Marketing, Banff Jasper Collection by Pursuit. “They have become an invaluable extension of our team and we’re excited to accomplish much more with the agency in the year to come.”

This year marks Brookline’s eighth consecutive year as AOR for the rapidly-growing, Japanese quick-serve restaurant, Edo. This year will see accelerated growth for Edo as the business expands into different markets across Canada and launches its new in-store concept, Edo Japan Fresh Take. Brookline will support Edo with communications strategy, media relations, crisis and issues management, strategic social media support, and blogger and influencer engagement.

“For many years, Brookline has supported the evolution of the Edo brand with great success,” said Kathy Campitelli, Vice President of Marketing at Edo Japan. “We are preparing for extensive growth in both new and existing markets across the country this year, and we couldn’t be happier to have a strong partner like Brookline by our side.”

Jayman BUILT is one of Alberta’s largest homebuilders and an organization that takes great pride in its corporate social responsibility and community investment initiatives. Brookline has partnered with Jayman to drive its brand strategy through proactive media relations, community investment initiatives, blogger and influencer relations, as well as strategic PR for Westman Village, Jayman’s premier multi-faceted development. Brookline started working with Jayman in the fall of 2017 and has officially been signed on as AOR for 2018 due to strong strategic thinking coupled with expertise in the real estate market.

“We are fortunate to have such great working relationships with Pursuit, Edo and Jayman,” said Shauna MacDonald, Principal and Founder, Brookline Public Relations. “Being named as the agency of record for three established and successful organizations is a result of our ability to evolve alongside these brands as they grow nationally and we are looking forward to digging deep into communication strategies that will influence their 2018 objectives.”


About Brookline Public Relations

Brookline Public Relations, Inc. is a strategic public relations and digital marketing communications firm dedicated to helping organizations build awareness, profile and credibility. Our core purpose is to support our clients’ goals with fresh and creative communications strategies by implementing a solid and professional approach while enthusiastically challenging the status quo. We want our clients to be recognized as industry leaders. Our services include: media relations, corporate communications, crisis communications and issues management, integrated marketing, event management, digital media and influencer engagement and social media. For more information please visit


Brookline rings in the holiday season

Friday, December 15th, 2017

Angela Cabucos, Account Executive 

December is a favourite time of year at Brookline. The sights and sounds of the holidays can be found around the office in the months prior to Christmas as we begin to support our clients with planning their holiday campaigns. As always, the holidays are the perfect time of year to give back and to remember the real reason for the season. Here’s a look at of some of the fun and generous holiday initiatives our clients are involved in this year.



Ford of Canada

Brookline’s Ford team revved up its holiday planning with a safe winter driving event geared towards university students who may be hitting the road and heading home to their loved ones for the holidays. We spent the day quizzing students at the University of Calgary on their winter safety driving knowledge and provided them with tips from Ford on how to handle tricky winter conditions.

We planned this safety event because we recognize that students will soon be packing up and driving home or to the mountains for a getaway this winter break. In addition, many students may not have much winter driving experience if they are new drivers. To help equip the students and their vehicles, Ford provided emergency car safety kits, fleece blankets, ice scrapers and emergency lights to stow away in case of an emergency. Winter driving is rarely ideal, but Ford recognizes the importance of being prepared for the cold weather and slick roads and looks to help drivers get home safely for the holidays.


Good Earth Coffeehouse

The annual Gingerbread Family campaign at Good Earth Coffeehouse (Good Earth) has been a holiday tradition for over 20 years. With this community-giving initiative, Good Earth will donate $1 from every sale of delicious Gingerbread Family cookie packages in December to local food banks across Canada. Good Earth has set a goal to sell over 10,000 Gingerbread Family cookie packages, and hopes to sweeten the deal by donating up to an extra $2,500 when Canadians share a photo of their cookies on social media. Each photo of the Gingerbread Family cookies shared on Facebook and Instagram with the hashtag #FeedAFamily will result in Good Earth donating an extra dollar to the campaign.

Brookline loves working on this sweet campaign, and this year is no exception. We conducted extensive media relations outreach in 15 media markets across Canada to help bring awareness to the community-giving tradition, as well as helped coordinate cookie deliveries to media. We are also working with bloggers and influencers to help spread the word on social media and in turn, increase donations for local food banks. The coverage secured so far includes CTV Edmonton, Global Calgary, Lethbridge Herald, Vancouver Courier, Toronto Sun and more. This is one campaign we can really sink our teeth into.



Banff Gondola

Brookline has been working with the Banff Gondola bringing holiday spirt to the top of Sulphur Mountain. The Banff Gondola was transformed this holiday season to bring Christmas to the Mountaintop. The Gondola’s lower and upper terminals were transformed into a winter wonderland, complete with Santa’s workshop! Mountaintop Christmas is the ultimate holiday experience with a festive atmosphere and plenty of Christmas activities for guests to enjoy including freshly baked cookie decorating, visits with Santa, letter writing to Santa and interactive activities including the 12 Animals of Christmas Treasure Hunt. The Above Banff Theatre in the upper terminal is also featuring a Disney Christmas film for the season and the Sky Bistro has a revamped seasonal menu and packaged experience for adults looking for a festive getaway. Brookline has been happy to support this amazing experience with media and influencer relations.



Edo Japan

One of our long-time clients, Edo Japan (Edo), is spreading the holiday cheer this year with its holiday giving campaign. In the spirit of giving, Edo is continuing its annual tradition of partnering with local Canadian food banks. Customers are encouraged to ‘Edo a little, help a lot’ by purchasing spring rolls from Edo, with 25 cents from each sale going to the local food bank in the market where the donation was made.

Brookline loves helping Edo help Canadians and is supporting the campaign with strategic outreach to social influencers across B.C., Alberta and Saskatchewan. Influencer partnerships for the holiday giving campaign will include social media takeovers from some of Calgary and Edmonton’s most prominent Instagrammers, and social influencers throughout Western Canada will be sharing their Edo experiences with their followers, encouraging Canadians to give back with Edo this holiday season.



– Angela Cabucos is an Account Executive at Brookline. Her expertise lies in media relations, personal and corporate profile-building, writing and strategic communication planning. 

Simply Better Results: Brookline Public Relations named Edo Japan’s Agency of Record for the seventh consecutive year

Wednesday, February 1st, 2017

CALGARY (February 1, 2017) – Brookline Public Relations (Brookline), an award-winning boutique public relations agency, is thrilled to cook up another year of strategic public relations for Edo Japan (Edo). Brookline has been awarded Agency of Record (AOR) for Edo for the seventh consecutive year.

“We value Brookline’s strategic and creative public relations efforts to help us solidify Edo’s reputation as one of Canada’s top quick service restaurants,” said Dave Minnett, President and CEO, Edo Japan. “We look forward to continuing this relationship into 2017 and building momentum as Edo continues to grow across Canada.”

Edo Japan has been serving hot, fast and delicious Teppan-style meals to its customers for more than 35 years. Edo is committed to delivering fresh, delicious and ‘Simply Better’ meals to its customers with more than 115 locations across Canada.

Edo experienced growth and exciting changes throughout 2016 with the opening of eight new restaurants and the introduction of new store-front branding. Edo is poised for further growth into 2017 with new promotions and menu items, including their recently announced Chop Chop Bowls.

“We’re extremely happy to work with Edo in the coming year,” said Shauna MacDonald, Principal and Founder, Brookline Public Relations. “Edo’s team has always embraced forward-thinking and innovative ideas and it remains a true pleasure to work with its team. We are excited to continue telling Edo’s story by executing multifaceted campaigns and fresh public relations initiatives.”

Kicking off the new year in 2016, Edo partnered with online influencers, various fitness studios and local food banks to promote its Healthy Choices campaign. Edo also launched its popular new menu item, the Noodlefull Bowl, which Brookline supported with a variety of traditional and social media initiatives.

Another notable win for Edo was receiving the 2016 Canadian Franchise Association (CFA) Franchisees’ Choice designation. Edo was recognized for its accomplishment in receiving the designation for the past five years.

Edo’s ‘Edo a Little, Help a Lot’ Holiday Campaign saw success once again in 2016, with 25 cents from every spring roll purchased throughout the holiday season donated to local Canadian food banks. New this year was a ‘Double-Up Day’, during which Edo donated double the amount (50 cents) from every spring roll sold during a 24-hour period. Brookline supported Edo in building great partnerships with online influencers to promote Double-Up Day and the overall ‘Edo a Little, Help a Lot’ Holiday Campaign. In total, the campaign raised more than $64,000 for food banks across Canada.

Brookline’s work with Edo Japan in 2017 will include event management, traditional and digital media relations, issues and crisis management, and franchise communications.


About Brookline Public Relations

Brookline Public Relations, Inc. is one of Canada’s leading boutique public relations agencies. Our firm is dedicated to helping organizations build awareness, credibility and strong reputations worldwide. We deliver PR campaigns that support our clients’ goals by implementing fresh and creative communications strategies with a solid and professional approach. Our passionate and driven team goes the extra mile for clients by challenging the status quo and never stopping at “good enough”. Our key services include: Media Relations, Financial Communications, Corporate Communications, Crisis Communications and Issues Management, Content Marketing, Social and Digital Media, Blogger and Influencer Engagement and Event Management. For more information please visit

About Edo Japan

Established in 1979 in Calgary, Alberta, Edo Japan was designed to bring the freshness of hot Japanese Teppan-style cooking to suburban shopping centres and food courts across Canada. Offering the highest quality, freshly prepared food in the quick service restaurant industry, Edo Japan has quickly become a popular alternative with more than 115 locations across Canada, and serving more than eight million meals annually. For more information please visit

For further information, please contact:

Sophie Pilon
Account Supervisor
Brookline Public Relations
403.538.5641 ext. 110