Archive for the ‘CIBC Run for the Cure’ Category

2008 Canadian Breast Cancer Foundation CIBC Run for the Cure

Sunday, October 5th, 2008

For the fourth year in a row, Brookline Public Relations worked with the Canadian Breast Cancer Foundation CIBC Run for the Cure to raise more than $1.5 million for breast cancer education, awareness and research.

On October 5th, 2008 the 17th Annual Run saw more than 10,000 participants who came out to run or walk one or five kilometres in support of breast cancer. The Southcentre Mall parking lot was overflowing with outrageous costumes, pink balloons and various sponsors, volunteers and supporters fueling excitement for the big event.

Once again, local a cappella quartet, The Heebee-geebees, raised everyone’s spirits with a performance of lively tunes and humorous commentary. This year, Calgarian singer/song writer, Crystal McGrath, also took the stage and dedicated a special song to breast cancer survivors.

Catriona Le May Doan, two-time Olympic Gold Medallist and Honorary Chairperson, offered up inspiration and led the run for the fifth time.

The Canadian Breast Cancer Foundation CIBC Run for the Cure is in 55 communities across Canada and is the largest volunteer-based, single-day fundraising event for breast cancer.

Brookline is proud to have been part of such a hugely successful event.

2008 Survivors Parade

Tuesday, September 9th, 2008

Once again, Brookline Public Relations sported our Canadian Breast Cancer Foundation (CBCF) committee shirts at this year’s Survivors Parade on Tuesday, September 9 at Bankers Hall.

For the fourth year in a row, Brookline supported the CBCF with in-kind media relations and waved our pink pompoms high in the air to honor more than 200 female and male breast cancer survivors.

The survivors came down the escalators in years of survivorship and gathered for an emotional program, emceed by CTV’s Vickie Chase, with speeches from CIBC, the CBCF, a Run Director and a two time breast cancer survivor. The event finished off with survivors parading down Stephen Avenue raising awareness and celebrating their personal victories.

The Survivors Parade marked its fifth anniversary and kicked off Think Pink Week and the 17th annual Canadian Breast Cancer Foundation CIBC Run for the Cure on October 5th at Southcentre Mall.

Photo courtesy of Sun Media


Volunteers Think PINK for Stampede Pancake Breakfast

Wednesday, July 9th, 2008

Brookline PR kicked off its fourth consecutive year with pro bono client the Canadian Breast Cancer Foundation CIBC Run for the Cure with Southcentre Mall’s annual Calgary Stampede Breakfast on Wednesday, July 9. The Brookline team coordinated media interviews and assisted volunteers with handing out information and CBCF merchandise, including popular temporary ribbon tattoos and stickers for the children.

Breakfast-goers were treated to sunny weather, a delicious breakfast featuring “PINK” pancakes (back by popular demand), live entertainment, and a pony decorated in pink for people to take photos with. New this year was a pink shrink wrapped truck courtesy of Cool Cars Cruising 4 Cancer.

The Canadian Breast Cancer Foundation CIBC Run for the Cure is Canada’s largest single-day fundraising event dedicated to funding breast cancer research, education and awareness. In 2007, participants from across the country helped to raise more than $27 million for the cause and over $1.8 million in Calgary along. By increasing awareness, at events like the pancake breakfast, volunteers hope to make the 2008 CIBC Run for the Cure on Sunday, October 5, the most successful Run ever.