Archive for the ‘Awards’ Category

ACE National Exposition 2012

Wednesday, May 16th, 2012

From May 7 – 9, 2012, over 1,200 delegates made their way to the Calgary TELUS Convention Centre for the Advancing Canadian Entrepreneurship (ACE) National Exposition. Over the course of the three-day event, more than 750 student leaders and academic advisors from over 50 universities and colleges competed for prestigious national champion titles by showcasing their economic outreach projects and entrepreneurial achievements to judging panels composed of top Canadian executives.

Brookline has a longstanding relationship with ACE and was excited to support the ACE National Exposition with media relations, participating in the Career Opportunity Fair and on-site support. Throughout the year, Brookline provided media relations for ACE, and the National Exposition was a cumulative celebration of a year of hard work and preparation by the teams to showcase their projects.

This was my first personal experience at the ACE National Exposition, and I was blown away by the talent, ingenuity and dedication of the students. With inspiring words from Calgary Mayor Naheed Nenshi, ACE Founder and Chairman Ian Aitken, and President and CEO of Students in Free Enterprise (SIFE) Worldwide Alvin Rohrs, the enthusiasm and pride for the students’ accomplishments were infectious.

Congratulations to everyone who made this year’s event a resounding success.


Monday, June 15th, 2009

“Brookline was honoured with a Silver Award of Excellence in the Social Media Category at the Canadian Public Relations Society (CPRS) 2009 conference. The agency was acknowledged for the innovative “Young & Free” campaign for Servus Credit Union. To find out all the details, check out our press release below.”

Prestigious Canadian Public Relations Society Awards Salute Leaders in the Public Relations Industry

CALGARY, ALBERTA —June 15, 2009 – Brookline Public Relations is pleased to announce that it was honoured with a Silver Award of Excellence in the Social Media Category at the Canadian Public Relations Society (CPRS) 2009 conference in Vancouver on June 9th. Brookline was recognized for the extremely successful “Young & Free” campaign for Servus Credit Union that applied various methods of social media to engage youth between the ages of 17 and 25.

The CPRS Awards acknowledge outstanding performance and service by members of the society and showcases the talent within the industry. This particular award was based on effectively communicating a campaign by means of social media and overall results.

“Social media is more than a trend, it’s an effective, prevailing form of communications that public relations professionals must understand and embrace,” said Shauna MacDonald, principal and founder of Brookline Public Relations. “Brookline is known for its fresh and creative approach and we are privileged to be recognized as such with this award.”

The award-winning Young & Free campaign was lead by senior account executive, Rebecca Eras, and supported by assistant account specialist, Deanna Vigeant. In October 2007, Servus Credit Union looked to Brookline for a way to connect with young people as a result of a decline in their youth membership. Brookline worked closely with Larissa Walkiw, the web-savvy self-proclaimed “spokester,” to establish a presence on YouTube, Twitter, Flickr and Facebook.

The campaign received national recognition and Brookline generated weekly media hits in social media spheres, as well as traditional and industry media. As a result, the website saw 95,021 site visits, 1,381 blog comments, 128,014 YouTube video views and a 30 per cent increase in youth members.

In summer 2008, the initiative took home one of the most prominent social media awards in North America, a Forrester Research Groundswell Award.

“I always say one of the most rewarding things at Brookline is seeing employees grow and succeed, I am very proud of our team for achieving such success with this campaign,” said MacDonald. “They deserve to be rewarded for the tireless effort they put forth on this account and I am confident Brookline will be honoured again in the future.”

Today, receives approximately 300 hits a day and Young & Free is still thriving as Servus signed on its second spokesperson, Myles Peterman, in fall 2008.

Forrester Research Groundswell Award

Friday, October 31st, 2008

Brookline is proud to announce our involvement in winning a significant award for our client, Common Wealth Credit Union (CWCU). CWCU took home one of the most prestigious social media awards in North America, a Forrester Research Groundswell Award, for its innovative social media program, Young & Free. The first place award in the Talking Category recognizes Young & Free for its success at engaging young people online through a microsite populated with blogs, vlogs and polls that cover everything from finance to pop culture. Check out details of the award here: