Archive for the ‘Alberta’ Category

Brookline Public Relations continues BOLD expansion with client wins and new team members

Tuesday, October 10th, 2017


Brookline continues to prove its position as one of the most successful boutique

PR agencies in Canada

 CALGARY (October 10, 2017) –Brookline Public Relations (Brookline) is pleased to announce the addition of several new members to its team. Amanda Kemsley, account specialist, Dominica Nemec, assistant account specialist and Ashley Tymko, account specialist are the most recent public relations practitioners to join the award-winning agency.

These hires come after a number of new national client wins for Brookline including Feld Entertainment – the producers of Monster Jam and Disney on Ice, the Canadian Global Affairs Institute (CGAI), the Sheldon Kennedy Child Advocacy Centre (SKCAC) and new projects with Fairway Divorce Solutions, continuing to demonstrate how Brookline’s bold mentality continues to pay off as the agency announces a strong third quarter of national client wins and agency achievements.

Kemsley brings a wealth of agency experience, extensive knowledge of social media strategy, and bounds of creativity and energy to the team. After graduating from Mount Royal University’s Bachelor of Communication program in 2014, she went on to work at Innovate Calgary, the Cerebral Palsy Association and a Canadian PR agency. Her familiarity with retail and consumer marketing and the non-profit sector, along with relationships with key media contacts in the province are a welcomed asset.

Nemec recently obtained a Master of Arts Degree in Public Relations with distinction from the London College of Communication. She brings experience in fashion and consumer marketing, as well as sports communications and social media strategy to Brookline’s stellar team. Her ingenuity and strong writing skills will help enhance Brookline’s reputation as one of Canada’s leading boutique PR agencies.

Tymko comes from the University of Calgary’s Haskayne School of Business where she worked as the communications lead on key events for the institution. She brings strong public sector and non-profit experience to Brookline. Her creative and strategic social media skills will enhance Brookline’s reputation in the digital sphere.

“Amanda, Dominica and Ashley are the perfect additions to our team,” says Shauna MacDonald, Principal and Founder, Brookline. “We are thrilled that our agency is growing in line with our strategic business model and continues to celebrate successes year after year.”

Brookline’s team also continues to prove its professional expertise as Lisa Libin, Vice President, and Leanna Kruk, Account Director, have been named to PR in Canada’s Top 40 Under 40. The agency is well-positioned to finish up 2017 on a high note.

The new team members are already hard at work on some of the new clients under the Brookline umbrella. Brookline is currently working with the internationally renowned SKCAC on executive communications, introducing the organization’s new CEO Sara L. Austin to the helm through a strategic thought leadership, social and media campaign.

Brookline has also been working in the monster truck pits and on the ice rinks with Mickey and Minnie Mouse managing media relations for Feld Entertainment’s Monster Jam and Disney on Ice over the coming months.

CGAI recently expanded by appointing prominent Canadian thought-leaders, such as Rona Ambrose, to its Advisory Council and Brookline has been instrumental in securing media coverage on the Institute’s growth. Brookline continues to partner with the national think tank on upcoming events and speaking opportunities.

“We are pleased to continue to bring in clients from across every sector – from family entertainment to global affairs,” says MacDonald. “It’s the amazing variety of Brookline’s clients that attracts the best and the brightest PR talent and ensures the work we deliver is unsurpassed.”

 

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About Brookline Public Relations, Inc.

Brookline Public Relations, Inc. is a strategic public relations and marketing communications firm dedicated to helping organizations build awareness, profile and credibility worldwide. Our core purpose is to support our clients’ goals with fresh and creative communications strategies by implementing a solid and professional approach while enthusiastically challenging the status quo. We want our clients to be recognized as industry leaders. Our services include: Media Relations, Corporate Communications, Crisis Communications and Issues Management, Integrated Marketing, Event Management and Social Media. For more information, please visit www.brooklinepr.com.

 

For media inquiries, please contact:

Shauna MacDonald

Brookline Public Relations, Inc.

403-538-5645

smacdonald@brooklinepr.com

Simply Better Results: Brookline Public Relations named Edo Japan’s Agency of Record for the seventh consecutive year

Wednesday, February 1st, 2017

CALGARY (February 1, 2017) – Brookline Public Relations (Brookline), an award-winning boutique public relations agency, is thrilled to cook up another year of strategic public relations for Edo Japan (Edo). Brookline has been awarded Agency of Record (AOR) for Edo for the seventh consecutive year.

“We value Brookline’s strategic and creative public relations efforts to help us solidify Edo’s reputation as one of Canada’s top quick service restaurants,” said Dave Minnett, President and CEO, Edo Japan. “We look forward to continuing this relationship into 2017 and building momentum as Edo continues to grow across Canada.”

Edo Japan has been serving hot, fast and delicious Teppan-style meals to its customers for more than 35 years. Edo is committed to delivering fresh, delicious and ‘Simply Better’ meals to its customers with more than 115 locations across Canada.

Edo experienced growth and exciting changes throughout 2016 with the opening of eight new restaurants and the introduction of new store-front branding. Edo is poised for further growth into 2017 with new promotions and menu items, including their recently announced Chop Chop Bowls.

“We’re extremely happy to work with Edo in the coming year,” said Shauna MacDonald, Principal and Founder, Brookline Public Relations. “Edo’s team has always embraced forward-thinking and innovative ideas and it remains a true pleasure to work with its team. We are excited to continue telling Edo’s story by executing multifaceted campaigns and fresh public relations initiatives.”

Kicking off the new year in 2016, Edo partnered with online influencers, various fitness studios and local food banks to promote its Healthy Choices campaign. Edo also launched its popular new menu item, the Noodlefull Bowl, which Brookline supported with a variety of traditional and social media initiatives.

Another notable win for Edo was receiving the 2016 Canadian Franchise Association (CFA) Franchisees’ Choice designation. Edo was recognized for its accomplishment in receiving the designation for the past five years.

Edo’s ‘Edo a Little, Help a Lot’ Holiday Campaign saw success once again in 2016, with 25 cents from every spring roll purchased throughout the holiday season donated to local Canadian food banks. New this year was a ‘Double-Up Day’, during which Edo donated double the amount (50 cents) from every spring roll sold during a 24-hour period. Brookline supported Edo in building great partnerships with online influencers to promote Double-Up Day and the overall ‘Edo a Little, Help a Lot’ Holiday Campaign. In total, the campaign raised more than $64,000 for food banks across Canada.

Brookline’s work with Edo Japan in 2017 will include event management, traditional and digital media relations, issues and crisis management, and franchise communications.

 

About Brookline Public Relations

Brookline Public Relations, Inc. is one of Canada’s leading boutique public relations agencies. Our firm is dedicated to helping organizations build awareness, credibility and strong reputations worldwide. We deliver PR campaigns that support our clients’ goals by implementing fresh and creative communications strategies with a solid and professional approach. Our passionate and driven team goes the extra mile for clients by challenging the status quo and never stopping at “good enough”. Our key services include: Media Relations, Financial Communications, Corporate Communications, Crisis Communications and Issues Management, Content Marketing, Social and Digital Media, Blogger and Influencer Engagement and Event Management. For more information please visit www.brooklinepr.com.

About Edo Japan

Established in 1979 in Calgary, Alberta, Edo Japan was designed to bring the freshness of hot Japanese Teppan-style cooking to suburban shopping centres and food courts across Canada. Offering the highest quality, freshly prepared food in the quick service restaurant industry, Edo Japan has quickly become a popular alternative with more than 115 locations across Canada, and serving more than eight million meals annually. For more information please visit www.edojapan.com.

For further information, please contact:

Sophie Pilon
Account Supervisor
Brookline Public Relations
403.538.5641 ext. 110
spilon@brooklinepr.com
http://www.brooklinepr.com
http://www.twitter.com/brooklinepr
https://www.facebook.com/BrooklinePR
https://www.instagram.com/brookline_pr/

Brookline Public Relations Celebrates Continued Growth with New Office Space, Team Promotions and Client Wins

Friday, October 7th, 2016

CALGARY (October 7, 2016) – Brookline Public Relations (Brookline), an award-winning boutique public relations agency, continues to achieve unprecedented growth with new clients, expanded presence across Canada and several employee promotions.

Now celebrating 12 years in the industry, Brookline has experienced significant growth in the past 24 months – a substantial achievement given the current Alberta economy. Brookline attributes its growth to creative campaigns and strong client relationships that the agency has cultivated over the years. Recent client partnerships include West Creek Developments and Brewster Travel Canada, amongst many others. In addition, Brookline is working with Fountain Tire again on some press release announcements for specific projects.

In tandem with a year of exciting client wins, several Brookline team members also made strides towards achieving professional growth and industry recognition. Erica Morgan, Account Specialist, was recently named one of PR in Canada’s Top 30 Under 30. A number of promotions also recently took place with Lisa Libin promoted to Vice President, Sophie Pilon to Account Supervisor, Doug Self to Senior Account Executive and Tammy Mandelbaum to Assistant Account Specialist.

“I am so proud of our team’s accomplishments,” says Shauna MacDonald, Brookline Public Relations Principal and Founder. “At Brookline, we continue to challenge the status quo. Our growth and success in this uncertain economy is a result of the innovation and strategic work our clients have come to know us for.”

As Brookline continues to flourish, the team has also transitioned into a larger head office that is more conducive to a collaborative work environment. The new space will allow Brookline to further develop both its client base and service offerings in a setting that fosters openness and creativity.

“The new office was designed with an open concept and is truly reflective of the prominent trend towards collaborative and multi-functional work spaces. Our team thrives on sharing ideas and concepts together and the new space was constructed to facilitate that process. With several board rooms and breakout open work spaces, the new office provides the optimal environment for our team of dedicated PR practitioners to continue to excel,” MacDonald continues.

Brookline’s professional growth and expanding team continue to establish its position as one of Canada’s leading boutique PR agencies.

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About Brookline Public Relations, Inc.

Brookline Public Relations, Inc. is a strategic public relations and marketing communications firm dedicated to helping organizations build awareness, profile and credibility worldwide. Our core purpose is to support our clients’ goals with fresh and creative communications strategies by implementing a solid and professional approach while enthusiastically challenging the status quo. We want our clients to be recognized as industry leaders. Our services include: Media Relations, Corporate Communications, Crisis Communications and Issues Management, Integrated Marketing, Event Management and Social Media. For more information, please visit www.brooklinepr.com.

 

For media inquiries, please contact:

Shauna MacDonald

Brookline Public Relations, Inc.

403-538-5645

smacdonald@brooklinepr.com