Archive for the ‘Agency of Record’ Category

Edo Japan Re-signs With Brookline Public Relations For Sixth Consecutive Year

Wednesday, February 3rd, 2016

CALGARY (February 3, 2016) – Brookline Public Relations (Brookline), an award-winning boutique public relations firm, is pleased announce it has been selected as the agency of record for Edo Japan for the sixth consecutive year.

Edo Japan (Edo), a leading Canadian quick service restaurant, has been serving hot, fast and delicious Teppan-style meals to its customers for more than 35 years. With 114 locations across Canada, Edo is committed to delivering fresh, affordable and ‘simply better’ meals to Canadians.

Throughout 2015, Edo experienced continued success and growth, opening eight new locations and focusing its public relations initiatives on garnering targeted media exposure in key markets, pursuing public engagement initiatives and engaging in ongoing community relations outreach. In celebration of International Sushi Day, Edo hosted a sushi demonstration for notable Calgary bloggers, garnering excellent coverage for their sushi offerings and engaging local media in a fun and memorable event. Edo also launched its ‘Reach for It’ campaign in the fall of 2015 to encourage Canadians to take steps to reach out to friends, family and other community members in an effort to create ‘simply better’ moments in everyday life.

To finish off 2015, Edo Japan’s holiday ambassadors, the Edo Elves, returned to spread goodwill and holiday cheer. Edo continued its long-standing partnership with Canada’s food banks and donated 25 cents from every spring roll purchased throughout the holiday season to local food bank initiatives. Edo also partnered with a number of influential bloggers to bring awareness to the campaign, and premiered its inaugural Edo-gram program to brighten the holiday season for locals in Calgary and Edmonton.

“The Brookline team continues to impress us with their innovative ideas and ability to reinvent the wheel when it comes to public relations opportunities for Edo,” said Tom Donaldson, President and CEO, Edo Japan. “We look forward to our ongoing partnership with Brookline in 2016, as Edo continues to establish itself as one of Canada’s leading fast casual restaurant destinations.”

“Brookline is very excited to continue working with Edo Japan, a business that shares our forward-thinking mindset and strategic approach to delivering solid results,” said Shauna MacDonald, Principal and Founder, Brookline Public Relations. “Not only do we love the ‘simply better’ taste of Edo Japan, but we admire their genuine commitment to the customers and communities they serve. We love working with Edo Japan’s fun, creative and talented team, and look forward to seeing what 2016 has in store.”

Brookline’s work with Edo Japan in 2016 will include event management, media relations, issues and crisis management, and franchise communications.

About Brookline Public Relations, Inc.

Brookline Public Relations, Inc. is one of Canada’s leading boutique public relations agencies. Our firm is dedicated to helping organizations build awareness, credibility and strong reputations worldwide. We deliver PR campaigns that support our clients’ goals by implementing fresh and creative communications strategies with a solid and professional approach. Our passionate and driven team goes the extra mile for clients by challenging the status quo and never stopping at “good enough”. Our key services include: Media Relations, Financial Communications, Corporate Communications, Crisis Communications and Issues Management, Social Media, and Event Management. For more information, please visit www.brooklinepr.com.

About Edo Japan

Established in 1979 in Calgary, Alberta, Edo Japan was designed to bring the freshness of hot Japanese Teppan-style cooking to suburban shopping centres and food courts across Canada. Offering the highest quality, freshly prepared food in the quick service restaurant industry, Edo Japan has quickly become a popular alternative with 114 locations across Canada, serving more than eight million meals annually. For more information please visit www.edojapan.com.

For further information please contact:

Alisha Samnani
Account Supervisor
Brookline Public Relations
P: 403.538.5641 ext. 102
E: asamnani@brooklinepr.com
http://www.brooklinepr.com
http://www.twitter.com/brooklinepr
https://www.facebook.com/BrooklinePR
https://www.instagram.com/brookline_pr/

 

Brookline Public Relations Celebrates Four Years as Agency of Record for Marlborough Mall

Wednesday, January 20th, 2016

 

CALGARY (January 20, 2016) – Brookline Public Relations, Inc. (Brookline), an award-winning Canadian PR agency, is pleased to announce it will be serving as Marlborough Mall’s public relations agency of record for the fourth consecutive year.

Marlborough Mall is a community-focused shopping centre located in the heart of northeast Calgary. With more than 170 stores, Marlborough Mall has been a favourite for shoppers for over 40 years. Dedicated to giving back to the community, Marlborough Mall hosts numerous free activities, events and programs for its patrons throughout the year.

This spring, Marlborough Mall will host fashion-savvy student shoppers at GownTown, an annual affair that allows students to purchase lightly used graduation dresses for only $10, with proceeds aiding a local charity. Marlborough Mall will also partner with the Calgary Police Service (CPS) during the 2016 holiday season for CopShop. This annual event couples CPS officers with local students for a day of shopping aimed at fostering positive relationships between the CPS and youth in the community. Brookline will provide media relations and event logistics support for these and other events this year and is thrilled to be supporting Marlborough Mall as a fellow community-centric and charitable-minded organization.

Brookline will support the community-driven and fashion-oriented campaigns led by Marlborough Mall’s marketing division this year. The agency will also build brand awareness for the shopping centre through a variety of public relations initiatives including event management, media relations, crisis management and supplementary marketing.

“We are very excited to be working with Brookline for another year to utilize their fresh and creative approach to media relations, event management and community engagement,” said Kim Wiltse, Marketing & Specialty Leasing Director, Marlborough Mall. “Year after year, Brookline has demonstrated unparalleled skills and professionalism that have significantly helped to draw awareness to Marlborough’s numerous programs, and develop a deeper relationship with the Calgary community.”

“The team at Brookline is thrilled to be partnering again with Marlborough Mall, providing a number of unique, forward-thinking media relations campaigns and community projects in 2016,”said Shauna MacDonald, Principal and Founder, Brookline Public Relations. “The goal of our work is to engage the Calgary community and exceed media relations and communication goals for years to come.”

About Marlborough Mall

Follow Marlborough Mall:
Website: www.marlboroughmall.com
Twitter: @MarlboroughMall
Facebook: /MarlboroughMall
Pinterest: pinterest.com/marlboroughmall/

About Brookline Public Relations, Inc.

Brookline Public Relations, Inc. is one of Canada’s leading boutique public relations agencies. Our firm is dedicated to helping organizations build awareness, credibility and strong reputations worldwide. We deliver PR campaigns that support our clients’ goals by implementing fresh and creative communications strategies with a solid and professional approach. Our passionate and driven team goes the extra mile for clients by challenging the status quo and never stopping at “good enough”. Our key services include: Media Relations, Financial Communications, Corporate Communications, Crisis Communications and Issues Management, Social Media, and Event Management. For more information, please visit www.brooklinepr.com.

For further information please contact:

Madison Olyniuk
Senior Account Executive
Brookline Public Relations
P: 403-538-5641 ext. 109
C: 403-660-6747
E: molyniuk@brooklinepr.com
http://www.brooklinepr.com
http://www.twitter.com/brooklinepr
https://www.facebook.com/BrooklinePR
https://www.instagram.com/brookline_pr/

Brookline Public Relations Selected To Represent Cococo Chocolatiers (The “Chocolaterie Bernard Callebaut” Company) As Agency Of Record

Tuesday, May 26th, 2015

Calgary – May 26, 2015 – Brookline Public Relations Inc. (Brookline), an award-winning boutique PR agency based in Calgary, is excited to announce its recent partnership with Cococo Chocolatiers, renowned manufacturer of fine chocolates.

Cococo handcrafts and retails award-winning confectionery and related products. Employing over 100 local Calgarians, they proudly source the finest natural ingredients and use unique chocolate blends formulated exclusively for their needs. Honest, hardworking, and community-minded, Cococo also provides support to local suppliers and independent dealers across Canada and the U.S. Cococo currently operates 31 stores in Canada and two within the U.S., and Cococo’s retail brands include “Chocolaterie Bernard Callebaut®”, “Chocolates by Bernard Callebaut®”, “Good Clean Fun®”, and “Halo Gelato®”.

“This is an exciting time for our company and we needed a strategic partner to help build our brand across the country,” said Brian Beck, President, Cococo. “Brookline understands our business and values and is the perfect choice as a communications partner. We are eager to start working with the Brookline team and look forward to their fresh ideas and solid approach to help us meet our business goals.”

Brookline will provide Cococo with a solid and professional foundation of brand awareness, issues management and event support as well as develop fresh, creative media relations and social media strategies. These communications initiatives will help the company build brand recognition across the country and remain an iconic figure in the confectionary business.

“We are excited to be working with Cococo and providing them with PR support on their award-winning confectionery products,” said Shauna MacDonald, Principal and Founder, Brookline Public Relations.  “Canadians have known and loved this brand for decades and Brookline is proud to support them in their next phase of growth and success.”

About Cococo Chocolaterie Bernard Callebaut

Based in Calgary Alberta, Cococo Chocolaterie Bernard Callebaut operates eight corporate stores in Calgary and one in Banff. They also proudly support 22 other stores run by independent dealers throughout Canada and the USA. They offer the finest products under the Cococo and Chocolaterie Bernard Callebaut brands. For more information please visit their websites at www.bernardcallebaut.com or www.cococochocolatiers.com.

About Brookline Public Relations, Inc.

Brookline Public Relations, Inc. is one of Canada’s leading boutique public relations agencies. Our firm is dedicated to helping organizations build awareness, credibility and strong reputations worldwide. We deliver PR campaigns that support our clients’ goals by implementing fresh and creative communications strategies with a solid and professional approach. Our passionate and driven team goes the extra mile for clients by challenging the status quo and never stopping at “good enough”. Our key services include: Media Relations, Financial Communications, Corporate Communications, Crisis Communications and Issues Management, Social Media, and Event Management. For more information please visit www.brooklinepr.com.

For further information please contact:

Lisa Libin
Group Director
Brookline Public Relations
P: 403-538-5641 ext. 104
E: llibin@brooklinepr.com
http://www.brooklinepr.com
http://www.twitter.com/brooklinepr
https://www.facebook.com/BrooklinePR
http://instagram.com/brookline_pr