Archive for the ‘Agency of Record’ Category

Brookline Public Relations Celebrates Four Years as Agency of Record for Marlborough Mall

Wednesday, January 20th, 2016

 

CALGARY (January 20, 2016) – Brookline Public Relations, Inc. (Brookline), an award-winning Canadian PR agency, is pleased to announce it will be serving as Marlborough Mall’s public relations agency of record for the fourth consecutive year.

Marlborough Mall is a community-focused shopping centre located in the heart of northeast Calgary. With more than 170 stores, Marlborough Mall has been a favourite for shoppers for over 40 years. Dedicated to giving back to the community, Marlborough Mall hosts numerous free activities, events and programs for its patrons throughout the year.

This spring, Marlborough Mall will host fashion-savvy student shoppers at GownTown, an annual affair that allows students to purchase lightly used graduation dresses for only $10, with proceeds aiding a local charity. Marlborough Mall will also partner with the Calgary Police Service (CPS) during the 2016 holiday season for CopShop. This annual event couples CPS officers with local students for a day of shopping aimed at fostering positive relationships between the CPS and youth in the community. Brookline will provide media relations and event logistics support for these and other events this year and is thrilled to be supporting Marlborough Mall as a fellow community-centric and charitable-minded organization.

Brookline will support the community-driven and fashion-oriented campaigns led by Marlborough Mall’s marketing division this year. The agency will also build brand awareness for the shopping centre through a variety of public relations initiatives including event management, media relations, crisis management and supplementary marketing.

“We are very excited to be working with Brookline for another year to utilize their fresh and creative approach to media relations, event management and community engagement,” said Kim Wiltse, Marketing & Specialty Leasing Director, Marlborough Mall. “Year after year, Brookline has demonstrated unparalleled skills and professionalism that have significantly helped to draw awareness to Marlborough’s numerous programs, and develop a deeper relationship with the Calgary community.”

“The team at Brookline is thrilled to be partnering again with Marlborough Mall, providing a number of unique, forward-thinking media relations campaigns and community projects in 2016,”said Shauna MacDonald, Principal and Founder, Brookline Public Relations. “The goal of our work is to engage the Calgary community and exceed media relations and communication goals for years to come.”

About Marlborough Mall

Follow Marlborough Mall:
Website: www.marlboroughmall.com
Twitter: @MarlboroughMall
Facebook: /MarlboroughMall
Pinterest: pinterest.com/marlboroughmall/

About Brookline Public Relations, Inc.

Brookline Public Relations, Inc. is one of Canada’s leading boutique public relations agencies. Our firm is dedicated to helping organizations build awareness, credibility and strong reputations worldwide. We deliver PR campaigns that support our clients’ goals by implementing fresh and creative communications strategies with a solid and professional approach. Our passionate and driven team goes the extra mile for clients by challenging the status quo and never stopping at “good enough”. Our key services include: Media Relations, Financial Communications, Corporate Communications, Crisis Communications and Issues Management, Social Media, and Event Management. For more information, please visit www.brooklinepr.com.

For further information please contact:

Madison Olyniuk
Senior Account Executive
Brookline Public Relations
P: 403-538-5641 ext. 109
C: 403-660-6747
E: molyniuk@brooklinepr.com
http://www.brooklinepr.com
http://www.twitter.com/brooklinepr
https://www.facebook.com/BrooklinePR
https://www.instagram.com/brookline_pr/

Brookline Public Relations Selected To Represent Cococo Chocolatiers (The “Chocolaterie Bernard Callebaut” Company) As Agency Of Record

Tuesday, May 26th, 2015

Calgary – May 26, 2015 – Brookline Public Relations Inc. (Brookline), an award-winning boutique PR agency based in Calgary, is excited to announce its recent partnership with Cococo Chocolatiers, renowned manufacturer of fine chocolates.

Cococo handcrafts and retails award-winning confectionery and related products. Employing over 100 local Calgarians, they proudly source the finest natural ingredients and use unique chocolate blends formulated exclusively for their needs. Honest, hardworking, and community-minded, Cococo also provides support to local suppliers and independent dealers across Canada and the U.S. Cococo currently operates 31 stores in Canada and two within the U.S., and Cococo’s retail brands include “Chocolaterie Bernard Callebaut®”, “Chocolates by Bernard Callebaut®”, “Good Clean Fun®”, and “Halo Gelato®”.

“This is an exciting time for our company and we needed a strategic partner to help build our brand across the country,” said Brian Beck, President, Cococo. “Brookline understands our business and values and is the perfect choice as a communications partner. We are eager to start working with the Brookline team and look forward to their fresh ideas and solid approach to help us meet our business goals.”

Brookline will provide Cococo with a solid and professional foundation of brand awareness, issues management and event support as well as develop fresh, creative media relations and social media strategies. These communications initiatives will help the company build brand recognition across the country and remain an iconic figure in the confectionary business.

“We are excited to be working with Cococo and providing them with PR support on their award-winning confectionery products,” said Shauna MacDonald, Principal and Founder, Brookline Public Relations.  “Canadians have known and loved this brand for decades and Brookline is proud to support them in their next phase of growth and success.”

About Cococo Chocolaterie Bernard Callebaut

Based in Calgary Alberta, Cococo Chocolaterie Bernard Callebaut operates eight corporate stores in Calgary and one in Banff. They also proudly support 22 other stores run by independent dealers throughout Canada and the USA. They offer the finest products under the Cococo and Chocolaterie Bernard Callebaut brands. For more information please visit their websites at www.bernardcallebaut.com or www.cococochocolatiers.com.

About Brookline Public Relations, Inc.

Brookline Public Relations, Inc. is one of Canada’s leading boutique public relations agencies. Our firm is dedicated to helping organizations build awareness, credibility and strong reputations worldwide. We deliver PR campaigns that support our clients’ goals by implementing fresh and creative communications strategies with a solid and professional approach. Our passionate and driven team goes the extra mile for clients by challenging the status quo and never stopping at “good enough”. Our key services include: Media Relations, Financial Communications, Corporate Communications, Crisis Communications and Issues Management, Social Media, and Event Management. For more information please visit www.brooklinepr.com.

For further information please contact:

Lisa Libin
Group Director
Brookline Public Relations
P: 403-538-5641 ext. 104
E: llibin@brooklinepr.com
http://www.brooklinepr.com
http://www.twitter.com/brooklinepr
https://www.facebook.com/BrooklinePR
http://instagram.com/brookline_pr

Brookline Public Relations Begins Agency Of Record Partnership With Mattamy Homes

Wednesday, March 11th, 2015

Award-winning PR agency supports leading North American homebuilder

Calgary – March 11, 2015 – Brookline Public Relations Inc. (Brookline), one of Canada’s leading boutique PR agencies, is pleased to announce its recent association with Mattamy Homes (Mattamy) as the renowned homebuilder’s public relations agency of record for the company’s Calgary office.

Mattamy Homes is one of North America’s largest privately owned builders with 70,000 homes across Canada and the United States. An industry leader in home building and community planning, Mattamy is committed to providing the best experience to homeowners. From acquiring land to designing and building homes, Mattamy ensures the highest standards of excellence are met through every phase of the process.

“Mattamy Homes was established out of a need for homes and communities that better reflect the values of those living in them,” said Don Barrineau, Calgary Division President, Mattamy Homes “Brookline’s results-driven mindset and creative outlook will help bring attention to the positive impact Mattamy has in the communities it serves. We look forward to nurturing our budding relationship with Calgarians as they learn more about how we offer value to the communities where they live, work and play.”

Brookline will provide media relations support as Mattamy Homes continues to design and build homes that meet the needs, wants and preferences of all homeowners. Through the planning and execution of a community investment plan, Brookline will help bring additional brand awareness to Mattamy Homes and establish the builder as a business and community leader in Calgary and its surrounding municipalities.

“Mattamy Homes builds more than just houses – they are committed to creating inviting and dynamic communities,” said Shauna MacDonald, Principal and Founder, Brookline Public Relations. “Brookline admires the ‘The Mattamy Difference’ and could not be more excited to work alongside this exceptional value-driven Canadian organization to deliver strong and strategic results.”

About Mattamy Homes

Mattamy Homes is the largest privately owned homebuilder in North America, with operations across United States and Canada. Mattamy has built and closed more than 60,000 homes in 160 communities. In the United States, the company is represented in eight metropolitan areas – Minneapolis-St. Paul, Charlotte, Phoenix, Tucson, Jacksonville, Orlando, Tampa and Sarasota – and in Canada, those communities stretch across the Greater Toronto Area, as well as in Ottawa, Calgary and Edmonton. Visit www.mattamyhomes.com for more information.

About Brookline Public Relations

Brookline Public Relations, Inc. is a strategic public relations and marketing communications firm dedicated to helping organizations build awareness, profile and credibility worldwide. Our core purpose is to support our clients’ goals with fresh and creative communications strategies by implementing a solid and professional approach while enthusiastically challenging the status quo. We want our clients to be recognized as industry leaders. Our services include: Media Relations, Industry Analyst Relations, Corporate Communications, Crisis Communications and Issues Management, Marketing Communications and Event Management. For more information please visit www.brooklinepr.com.

For further information please contact:

Kristen McAdam
Account Executive
Brookline Public Relations
P: 403-538-5641 ext. 111
E: kmcadam@brooklinepr.com
http://www.brooklinepr.com
http://www.twitter.com/brooklinepr
https://www.facebook.com/BrooklinePR
http://instagram.com/brookline_pr