Friends with benefits

Jerrica Goodwin, Account Executive

Top three things we love to see from bloggers and social influencers

The media landscape in Canada, and the world, is changing. With this flux and change – online news, social media and personal brands are rising to become mainstream information sources.  This, in turn, has changed the practice of media relations to include blogger and influencer relations. This is a realm that’s constantly evolving and PR professionals are always expanding our practices of interaction, as we realize this is a different and valuable type of communication. Our clients are looking to us for recommendations for who they can engage with to reach their audiences where they are – online. We are always looking for new bloggers and influencers to engage with. Here are a few things that we love seeing when we work with bloggers and social influencers.

1. Clear voice

You know your brand. You have a clear understanding of what you represent and your areas of interest. When we make recommendations to clients on who to work with they are seeking relationships that will further their reputation, brand and carry their message to a specific audience. A clearly identified content theme helps us identify beneficial partnerships.

2. Straight forward

The client knows what they can expect from you, and what you expect in return. You provide associated costs up front and let us know if you accept goods-in-kind. Having this information from the get-go allows us to inform our clients of what your partnership looks like.

3. Measurement and return on investment

You measure your success and report back on partnerships. You share how many impressions your posts receive on average and/or your blog reach. We can prove the value behind blogger and influencer partnerships by first showing the value of your blog or social influence, and then after a partnership campaign is finished, showing the return on investment. You relay impressions from posts and social sharing figures in a report back that illustrates the value and success of partnerships.

At Brookline, we have built so many great partnerships and relationships with bloggers and influencers over the years and look forward to many more. Thank you for making our job easier and for all the fun along the way!

– Jerrica Goodwin is an Account Executive at Brookline Public Relations. She thrives on diving deep into strategies thinking about all of the possibilities that will meet client goals while turning heads with the unexpected.

 

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