Brookline Public Relations Selected as Agency of Record for the Edmonton Arena District

Calgary – Nov. 6, 2014 – Brookline Public Relations Inc. (Brookline) is excited to announce they have been named the agency of record for the Edmonton Arena District (EAD), a joint venture between the Katz Group and WAM Development Group (WAM).

The Edmonton Arena District, located in the heart of downtown Edmonton, will be a world-class entertainment and business centre. A mix of residential, business, retail and hospitality venue spaces, the EAD will integrate work, life and play in one centralized public area. Anchored by Rogers Place Arena, future home of the Edmonton Oilers, the EAD will transform Edmonton’s core into a dynamic mixed-use urban destination.

“WAM has been working with Brookline for several years and we are excited to continue this relationship as we embark on the Edmonton Arena District project in partnership with the Katz Group,” said Darren Durstling, President and CEO of WAM.  “Brookline has proven their ability to provide public relations excellence and brilliant event execution time and time again. We continue to value their commitment to delivering strong, solid results.”

With an expected completion date of fall 2016, the first phase of this revitalization project will bring an exciting change of pace to Alberta’s capital city. Currently, Brookline is managing all public relations activities for the EAD including media relations, crisis communications, and event management.

“We look forward to continuing our partnership with WAM and Katz Group as we work together on the Edmonton Arena District,” said Shauna MacDonald, Principal and Founder of Brookline Public Relations. “We are thrilled to be involved in such an exciting project that will completely change the dynamic of downtown Edmonton.”

About the Edmonton Arena District

The Edmonton Arena District (EAD) will be a world-class destination, developed by a joint venture between Katz Group and WAM Development Group. The EAD will offer Edmontonians and visitors from around the world a place to live, work and play. Anchored by a public plaza and the Rogers Place Arena, the EAD will house an upscale hotel, two office towers, condominiums and rental apartments. As well, the urban village will offer a variety of eateries, retail options including boutique shops, a grocery store, pharmacy, and year-round entertainment and attractions. The EAD will be a dynamic, mixed-use urban destination that is true to Edmonton’s character and unlike anything in North America.

About Brookline Public Relations, Inc.

Brookline Public Relations, Inc. is one of Canada’s leading boutique public relations agencies. Our firm is dedicated to helping organizations build awareness, credibility and strong reputations worldwide. We deliver PR campaigns that support our clients’ goals by implementing fresh and creative communications strategies with a solid and professional approach. Our passionate and driven team goes the extra mile for clients by challenging the status quo and never stopping at “good enough”. Our key services include: Media Relations, Financial Communications, Corporate Communications, Crisis Communications and Issues Management, Social Media, and Event Management. For more information please visit

Media Contact:
Leanna Kruk
Brookline Public Relations, Inc.
P: 403-538-5641 x 108

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